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Apadmi wins two MPA Inspiration Awards

Oct 19, 2018
A few of our team are ‘working from home’ today after an award-winning night at the MPA Inspiration Awards. Joined by our friends from Argos, we celebrated taking home the award for ‘Best Digital Agency Campaign’ with the My Argos Card project, particularly as the app has just reached a milestone of 1 million registrations. Our engineer Patrick Cavanagh, who’s worked closely with the

The right way to build a tech business

Sep 20, 2018
What’s the right way to build a tech business? Having helped to build Apadmi from the ground up, and since then working with many entrepreneurs and digital start-ups, we asked our co-founder and CEO of Apadmi Ventures Howard Simms.   So far on this blog I’ve covered the wrong way to build a tech business in a lot of respects. So, what’s the right way?

Apadmi awarded ‘Large Digital Agency of the Year 2018’

Sep 14, 2018
Some of the team just arrived back from London with new friends, sore heads and – to our massive surprise – the Large Digital Agency of the Year award. The last year has been a big one for us with some exciting work, lots of new faces and a lot of graft. So, to be one of the winners (and in such great company)

What is… a progressive web app?

Aug 30, 2018
Native, hybrid and now the progressive web app – with so much confusion over app development platforms these days, our Chief Technical Officer Adam Fleming continues his “What is…” series with a look into this recent buzz-term in mobile development.   A Progressive Web App (PWA) is another great example of tech being re-born. Whilst there’s a lot of noise around PWAs right now,

A day in the life of a… Digital Designer

Sep 13, 2018
Our “Day in the Life” series takes an insider look at a variety of Apadmi’s roles – today we’re focussing on life as a Digital Designer.   From initial sketches and wire-framing to defining the user journey alongside developers, the job of a Digital Designer is a highly-skilled and diverse position. Whether you’re interested in starting a career in UX, or you want to

Howard Simms is now an honorary Doc! And he’s got some advice

Aug 28, 2018
Wow! We couldn’t be prouder of Howard, our co-founder and CEO of Apadmi Ventures who recently received an honorary Doctorate from Manchester Metropolitan University (MMU). Howard left Leeds University with a Maths degree in 1993 – never imagining that almost 30 years later he’d be in a cap and gown once again receiving an honorary Doctorate in Technology (DTech). But it’s massively well-deserved. The

Your roadmap to post-launch app success

Jul 31, 2018
The hard work doesn’t stop after the app launch date – it’s really only the beginning. If you’re unsure of your app promotion strategy or how to maintain and support your app as it evolves, here are three key steps you should follow. 1. Start measuring success after app launch Go back to all those original reasons you built your app – what were

Are push notifications a nuisance or essential for your app?

Jun 29, 2018
It’s a term we see every time we download an app: “Would you like to allow push notifications?” This type of notification is sent by the app publisher directly to the device, and pops up regardless of whether the user is active or not. It could be a new message, in-app sale or an event in their calendar, but push notifications are practically part-and-parcel