The fundamentals of App Store submission and why it matters

Over 1,600 apps are released on Apple’s App Store every day on average, with that figure reaching over 5,400 for Google Play. If you’ve invested time and money into creating the perfect, user-friendly app to add to the mix, all that work could go to waste when you come to hit the ‘Submit’ button, which is only one small part of the App Store submission puzzle.

Why is it so important?

From the initial plans to writing card descriptions, ensuring your App Store submission success should always be your top priority.

If not, you could easily end up in the situation where months of hard work is brought to a halt as your app is rejected. You’re faced with weeks, even months of delays (and the costs associated) as you desperately try to understand where you’ve gone wrong.

While approaching a good developer for advice should always be a consideration, we’ve cut right to the chase giving you 7 simple steps to follow…

The 7 key steps to App Store submission success

1. Create the app’s submission account early and don’t neglect documentation like the App Store Review Guidelines during the planning phase

2. Establish appropriate review points throughout your project to ensure any clashes with these guidelines are rectified, with changes accounted for as early as possible

3. Encourage your marketing team to get involved sooner rather than later, and use the updated App Store features released in 2017 to their full advantage, be it keywords and content, or images and design. Remember, a submission can fail for something as simple as a missing screenshot or an invalid reference in the description

4. Always look ahead for notifications about operating system updates and new handsets – always troubleshoot ways these developments could impact your app

5. Embed the appropriate review guidelines into your test cases

6. Get your test team to independently assess the review guidelines and any test accounts required for submission

7. When the app is waiting for review, make sure someone is receiving Apple’s process notifications and is quick to act on them

Want to learn more?

We’ve written an eBook dedicated to App Store submission best practice, which goes into detail about each of these seven steps for Apple’s App Store – you can download it for free here.