When are mobile apps for business a good idea?
We’ve made some of the best apps in the UK, but even we’d agree that creating business apps isn’t always necessary.
Before you start the journey of mobile app development for your business, ask yourself the following questions…
1. Does it give us a new, extra way to reach customers?
Business apps shouldn’t be an unimaginative version of your current website. There are many types of mobile technology, and they each offer new, unique touchpoints to reach more potential customers.
Domino’s Pizza are a great example of the difference this expansion to different touchpoints can make to your business. When they released a UK app, digital sales grew by 28%.
And when they released a voice app, they provided an extra service – one not offered by any of their competition (at the time). By saying “Alexa, ask Domino’s to feed me”, the app automatically re-orders a customer’s previous order – a feature that satisfies most user needs. With a simple, intuitive action on a different platform they delighted existing customers, and brought in more at the same time.
2. Can we create new habitual visits from our customers?
A smartphone screen might be small, but one in four users spend more than 7 hours staring at one every day. If your business app is truly useful, simple, quick and offers more than your website, it can own a place in the competitive app-checking routine of your customer.
By side-stepping Google and email, you can create an even more direct relationship with customers and stronger place in their mind, at the same time as reducing competitive SEO spend.
3. Will business apps create new opportunities to deliver better experiences?
Tapping into new tech presents you with a wealth of opportunities – you can offer your customers something more, whether self-service, richer information or quicker ways to transact.
Mobile technology is racing ahead. This gives you the chance to focus on enhancing and simplifying your payment structure for customers. You can improve the way in which data is recorded internally by streamlining lengthy administrative tasks. You can obtain richer, more valuable customer insights through the use of artificial intelligence systems, and deliver back more relevant messages or products via machine learning techniques.
4. Can it increase internal efficiency?
The points above relate to the benefits of mobile apps for customers, but even if you can’t justify the investment to improve your service offering, consider how one or a suite of business apps could support your internal processes and objectives.
Mobile offers a great platform for bespoke, interactive, easy-to-use training across a wide, multi-location workforce. Many businesses create internal apps for staff discussions, communication, company announcements, and internal rewards schemes. For others, mobile can really streamline previously paper-heavy workflows. If – like most businesses – your colleagues are on the move, mobile technology might be an answer to some of the challenges this presents.