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The do’s and don’ts of App Store optimisation

Apr 27, 2018
If you want people to download your app, App Store optimisation is critical. You’re competing against millions of other apps, competition is tough – you need to stand out. Implementing App Store optimisation techniques can help you do that, but there are a few do’s and don’ts to be aware of. This post is only for Apple apps though – Android version to come

Top 5 collaboration tools for app designers

Apr 19, 2018
Our Digital Designer Jigz discusses the latest in collaboration tools for designers, and suggests the approach you should take for finding the perfect one for your business.   Last year was the year of prototyping tools. They caused a stir for those seeking the best way of demonstrating user flows and interactions. But this year, it’s all about collaboration tools. If you’re confused about

When are mobile apps for business a good idea?

Apr 03, 2018
We’ve made some of the best apps in the UK, but even we’d agree that creating business apps isn’t always necessary. Before you start the journey of mobile app development for your business, ask yourself the following questions… 1. Does it give us a new, extra way to reach customers? Business apps shouldn’t be an unimaginative version of your current website. There are many

Why we started Apadmi Ventures

Mar 20, 2018
Howard Simms, Apadmi Ventures CEO, describes why Ventures was set up and what’s planned for the future.   Apadmi Ventures is the investment arm of the Apadmi Group, putting money, advice and technological expertise into early-stage, highly-scalable technology companies. That’s a mouthful, but basically, we’re in tech. We have been for almost 10 years (although some of us for much longer). We can build

A few things we learnt from the Amazon Alexa Agencies Day

Mar 12, 2018
A couple of weeks ago we were invited down to Amazon’s HQ in London to attend their first Amazon Alexa Agencies Day. Here are a few highlights and key takeaways to give you a taste of what to expect from voice this year. What’s new with Amazon Alexa? According to recent Amazon research: 33% of US consumers are using digital assistants weekly There are

What is… Machine Learning?

Mar 01, 2018
Our Chief Technical Officer and Labs leader Adam Fleming cuts through the confusion when it comes to machine learning in today’s post, explaining exactly what it is and why it’s becoming so useful to businesses.   “…about a 10x multiplier on your valuation” – it’s a slightly tired joke with a fragment of truth. Machine Learning is a subject that’s surrounded by a lot of hype, so