#SportTechTalk: In conversation with Richard Lang, SPOK’D

Welcome to the first Apadmi #SportTechTalk – an interview series dedicated to all things sport, tech and digital. Here, our sports lead David Stevenson speaks to Richard Lang, Founder of cycling software tool SPOK’D.

At Apadmi, we’re fascinated by the increasing role that technology and data can have in transforming both fan engagement and athletic performance. 

We’ve recently won awards with SailGP for example, after we launched their world-first, second-screen experience to a global audience, and are working with other sports brands right now on some hugely exciting launches – watch this space!

Whether playing professional football for six years when I was younger, or now, continuing to live my passion for the industry via technology, the world of sport is one I’ve always been close to. 

My role here, as well as being Chair of the Pro-Manchester Sports Committee, leads me to speak with some amazing people across the region, within this fast-paced sector – and at Apadmi, we’re always keen to celebrate and learn from other innovators in the sports tech world.

Richard Lang, Founder of SPOK’D

It was Australian-born, professional cyclist Richard Lang, who set up this digital business three years ago, and made our city his home.

SPOK’D is a software tool for the cycling community. It acts as your coach, giving you tailored training sessions to reach those all-important targets and PBs.

In this short interview, he tells his story from Oz to Ancoats, and how SPOK’D is set to shake things up…