Marketing Automation Executive

Competitive, negotiable salary & excellent company benefits

Salford Quays (5-minute walk from Media City)

Are you a passionate marketer, experienced in using automation tools like Pardot or similar to build bespoke content journeys?

Can you use your understanding of performance analytics to drive engagement, set up nurturing programmes and take the lead on building and deploying campaigns?

Do you have a strategic mindset with top knowledge of lead management and scoring?

If so, you could be the ideal person to join our team and help take Apadmi’s Marketing team to the next level.

The opportunity

Apadmi have worked on some of the nation’s favourite apps and alongside major industry players across a breadth of sectors, from Jaguar Land Rover and SailGP, to the Co-op, NHS and Argos.

As experts in the full mobile ecosystem, we’ve always believed in staying ahead of key industry trends. Now, as we continue to expand rapidly, we’re looking for a Marketing Automation Executive to work as part of a multi-disciplinary team, delivering innovative campaigns that will continue to reinforce Apadmi as leaders in the mobile technology market.

We’ll want you to take the lead when it comes to engaging with new and existing leads via automated channels, building and implementing strategic content journeys, and regularly reporting on their success to guide future programs and inform the wider marketing strategy.

What you’ll do

Reporting to the Group Marketing Manager, some of your key responsibilities as our new Marketing Automation Executive will include:

  • Taking ownership of Apadmi’s Pardot solution within Salesforce and championing its use within the Apadmi Group
  • Working with the wider marketing team to identify engagement journeys, setting up nurturing programmes and taking responsibility for the build and deployment of campaigns
  • Working closely with sales to build audience segments and prospect lists for campaigns
  • Working with the Group Marketing Manager to identify SEO/brand-building opportunities, launching and optimising dynamic landing pages where necessary
  • Using accumulative data on prospects and working with sales to create new sector-specific campaigns to suit audience segments and their behaviours
  • Producing regular reports on website performance and the behavioural flow of users, suggesting improvements for both generic nurture and sector-specific campaigns
  • Working with sales to identify a MQL scoring system for Pardot, with the aim of progressing a database of contacts to lead status
  • Identifying new trends in automation utilising Pardot, and suggest new ideas to enhance Apadmi’s outbound strategy and keep leads engaged
  • Working alongside the marketing and sales teams to ensure the alignment of objectives, supporting the team with ad-hoc nurture campaigns for target accounts
  • Ensuring database compliance, managing unsubscribes and ensuring compliance with data regulations, such as GDPR

What we need

  • You must have a minimum of 2 years of experience with marketing automation tools; Pardot/Salesforce experience specifically would be beneficial
  • Your experience is key for us, so a relevant degree would be beneficial, but is not essential
  • Knowledge of best practices for sales and marketing automation and workflow processes and database management
  • Good understanding and experience with lead management, lead scoring and nurturing
  • A strategic mindset with strong analytical skills and an understanding of commercial goals
  • An inquisitive mind and with an understanding of performance analytics
  • Excellent research skills to identify upcoming trends and ideas for future campaigns
  • Adaptable with superb attention to detail and time management skills
  • Goal-oriented with the ability to work independently as part of a team
  • Strong written and verbal communication skills
  • A keen interest in mobile and technology with a drive to further your learning in this area

Why you should join us

There are plenty of benefits to working with Apadmi – here are just a few…

  • Fitness fanatics

    For anyone wanting to keep fit and healthy you can join in with our football team, cross-fit sessions or running club.
  • Flexible working

    We’re an agile mobile tech company so we don’t follow the traditional 9-5. You’ll get flexible working hours at Apadmi that fit around commutes and commitments.
  • Free breakfast

    Fresh fruit and a plethora of bread loaves are delivered each morning to our HQ, plus we have free hot drinks throughout the day, so early birds won’t go hungry at our office.
  • Free parking at HQ

    We know finding somewhere to park for the day can be tricky as well as expensive, but our main office at Anchorage offers free and secure parking around the clock.
  • Great location

    Our brand-new HQ at Anchorage, Salford Quays is easy to get to by road or tram - there's a tram stop right outside the building!
  • Pension scheme

    You won’t just get a competitive salary at Apadmi – we have a healthy pension scheme for all employees.
  • Social events

    Whether it’s a beer after work, or a few cocktails at the Christmas party, we have a packed social calendar with plenty of events for our team to let their hair down.
  • Training & Development

    We’re always looking for ways to improve, and that includes investing in staff, whether it’s internal workshops, attending key industry events or signing up for training courses.

If joining us as our Marketing Automation Executive sounds like the ideal career move for you and you’d like to know more about this role, send across your CV for more information…