App Store Optimisation

In recent years, it’s been impossible to get away from the good practices of SEO. 

It’s just a fact of content creation; to be successful online, you must ensure your pages are optimised for all the major search engines. 

So, why does that all go out the window when we upload content to the App Store and Google Play? 

It doesn’t. 

Our App Store Optimisation service ensures your company’s apps get as much visibility as possible within the Apple App Store and Google Play.

What is App Store Optimisation?

App Store Optimisation – also known as ASO, or App Store SEO – is the process of optimising an app to:

Through ASO, we can help direct more users with relevant interests toward your application, increase downloads and raise awareness for your mobile offering. 

ASO best practice

The key to ASO is understanding each app store’s search algorithm. Luckily, both the Apple App Store and Google Play look at similar properties, making the majority of practices transferable. 

There are four critical areas to focus on: title, keywords, the number of downloads and ratings. 

However, there are plenty of other areas that can take an app from minimal visibility to app store omnipresence, including video content and the right screenshots. By carefully examining each area and finding the right solution for your app’s sector through an iterative testing approach, we can boost your app’s visibility and, ultimately, downloads.

ASO trends

As with SEO, ASO is all about watching the horizon for changes in the algorithm, and ensuring that we evolve to keep up with the competition. Here are a few trends that have interested us recently: