{"id":5088,"date":"2025-03-25T13:34:00","date_gmt":"2025-03-25T13:34:00","guid":{"rendered":"https:\/\/apadmi.com\/download\/digital-customer-loyalty-report-2025\/"},"modified":"2026-07-23T12:44:49","modified_gmt":"2026-07-23T12:44:49","slug":"digital-customer-loyalty-report-2025","status":"publish","type":"download","link":"https:\/\/www.apadmi.com\/en-nl\/download\/digital-customer-loyalty-report-2025\/","title":{"rendered":"Digital Customer Loyalty Report 2025"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tDigital Customer Loyalty Report 2025\t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\tBrands know that digital loyalty experiences are no long optional, but few are truly maximising mobile. Our second annual report shares what over 100+ leading brands identify as trending loyalty priorities and opportunities.<br>\t\t<\/p>\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/blonde-orange-jumper-mobile.webp\"\n\talt=\"\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #6E4532;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-24 sm:gap-40 mid:gap-64 md:gap-104 mid:grid grid-cols-2 has-[img]:grid-cols-[1fr_1.65fr] form-container:mx-auto not-has-[img]:form-container:max-w-sm not-has-[img]:form-container:mx-auto pt-52 sm:pt-104 pb-52 sm:pb-104\">\n\t\n<div class=\"group\/copyContent flex flex-col gap-y-24 w-fill\">\n\t\n<h2\tdata-slug=\"what-youll-discover\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWhat you&#8217;ll discover<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>We surveyed more than 100 leading<\/strong> <strong>brands across Europe to uncover what is driving the mobile loyalty agenda<\/strong>.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe data helps provide a view on the impact digital<br>experiences, particularly mobile, are having on loyalty.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<br>With challenges for both businesses and customers, the need<br>to create more efficient and effective loyalty programmes<br>and experiences is greater than ever. Mobile is leading the<br>charge, with 24% of brands believing apps are the most<br>responsive CRM channel they\u2019re using.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<br>The number one business challenge being solved by digital<br>loyalty programmes is frequency of purchase and the tactics<br>to support that are on the rise, with adoption of exclusive<br>offers and digital points both up YoY.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tIf you&#8217;re responsible for loyalty, mobile, CRM, product or CX at your brand; this report will help you benchmark your investment and priorities against that of peers.<\/p>\n<\/div>\n\n<div class=\"group\/formWrap grid grid-rows-1 grid-cols-1 js-block-forms-wrapper\">\n\t<div class=\"col-1 row-1 js-block-forms-wrapper-form\">\n\t\t\n<style id='esFormsCssVariables-global'>:root {--global-custom-blocks-name: eightshift-block;--global-es-max-cols: 12;--global-breakpoints-mobile: 480;--global-breakpoints-tablet: 960;--global-breakpoints-desktop: 1920;--global-breakpoints-large: 1921;}<\/style>\n<div\n\tclass=\"group\/formContainer relative w-fill starting:opacity-0 starting:translate-y-8 opacity-100 transition-discrete has-[.es-form-is-hidden]:opacity-0! has-[.es-form-is-hidden]:invisible! has-[.es-form-is-hidden]:pointer-events-none! has-[.es-form-is-hidden]:select-none! has-form-loading:animate-pulse has-form-loading:opacity-80 has-form-loading:scale-99 has-form-loading:cursor-wait transition es-block-forms js-es-block-forms\"\n\t>\n\t<form class=\"group\/form flex flex-col gap-10 text-base es-form js-es-block-form\" data-phone-disable-picker data-form-fid=\"2653\" data-form-id=\"1397140124\" data-post-id=\"5088\" data-form-type=\"pardot\" data-conditional-tags=\"[]\" method=\"POST\" data-block-ssr=\"false\">\n\t<div class=\"w-full rounded-full flex-col items-center justify-center text-16 leading-minimal gap-2 hidden p-12 min-h-64 text-center text-balance transition transition-discrete translate-y-0 scale-100 opacity-100 starting:opacity-0 starting:translate-y-12 starting:scale-95 not-form-wrap:form-active:flex data-[status=&apos;error&apos;]:bg-accent data-[status=&apos;error&apos;]:text-on-accent data-[status=&apos;success&apos;]:text-white data-[status=&apos;success&apos;]:bg-blue-500 es-global-msg js-es-block-global-msg\" role=\"status\" aria-live=\"polite\">\n\t<\/div>\n\t<div class=\"grid gap-x-10 gap-y-16 grid-cols-12 es-form__fields\">\n\t\t<div class=\"group\/field relative flex flex-col gap-10 border-none min-w-0 col-span-[var(--es-field-width-tw,12)] es-field es-field--input es-field--is-required js-es-block-field\" data-id=\"es-77\" data-field-name=\"First name\" data-field-type=\"input\" data-type-custom=\"text\">\n\t\t<div class=\"grid grid-cols-1 grid-rows-[auto_auto] gap-6 es-field__inner\">\n\t\t\t\t\t<label class=\"text-10 leading-none block p-0 text-balance group\/label row-1 col-1 z-1 mx-24 mt-12 pointer-events-none es-field__label es-field__label--is-required\" for=\"First name-es-76\">\n\t\t\t\t<span class=\"label-required:after:content-[&apos;*&apos;] label-required:after:text-accent label-required:after:text-10 group-[&amp;.es-field\\_\\_label--is-visually-hidden]\/label:sr-only es-field__label-inner\">\n\t\t\t\t\tFirst name\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/label>\n\t\t\t\t<div class=\"flex flex-col gap-4 row-1 col-1 es-field__content\">\n\t\t\t\t\t\t<div class=\"flex flex-col gap-10 es-field__content-wrap\">\n\t\t\t\t\n\t<input class=\"w-full border border-accent bg-background px-24 pt-24 pb-12 rounded-28 text-base text-on-background font-light h-54 shadow-none placeholder:text-neutral-medium field-disabled:text-neutral-medium field-disabled:cursor-not-allowed field-disabled:border-neutral-medium focus:outline-hidden focus-visible:outline-auto outline-offset-3! es-input\" name=\"First name\" id=\"First name-es-76\" type=\"text\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div role=\"alert\" class=\"es-error es-field__es-error text-accent text-10 hidden ml-24 field-error:block  js-es-block-error\" data-id=\"First name-es-76\"><\/div>\t<\/div>\n\t<\/div><div class=\"group\/field relative flex flex-col gap-10 border-none min-w-0 col-span-[var(--es-field-width-tw,12)] es-field es-field--input es-field--is-required js-es-block-field\" data-id=\"es-79\" data-field-name=\"Last name\" data-field-type=\"input\" data-type-custom=\"text\">\n\t\t<div class=\"grid grid-cols-1 grid-rows-[auto_auto] gap-6 es-field__inner\">\n\t\t\t\t\t<label class=\"text-10 leading-none block p-0 text-balance group\/label row-1 col-1 z-1 mx-24 mt-12 pointer-events-none es-field__label es-field__label--is-required\" for=\"Last name-es-78\">\n\t\t\t\t<span class=\"label-required:after:content-[&apos;*&apos;] label-required:after:text-accent label-required:after:text-10 group-[&amp;.es-field\\_\\_label--is-visually-hidden]\/label:sr-only es-field__label-inner\">\n\t\t\t\t\tLast name\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/label>\n\t\t\t\t<div class=\"flex flex-col gap-4 row-1 col-1 es-field__content\">\n\t\t\t\t\t\t<div class=\"flex flex-col gap-10 es-field__content-wrap\">\n\t\t\t\t\n\t<input class=\"w-full border border-accent bg-background px-24 pt-24 pb-12 rounded-28 text-base text-on-background font-light h-54 shadow-none placeholder:text-neutral-medium field-disabled:text-neutral-medium field-disabled:cursor-not-allowed field-disabled:border-neutral-medium focus:outline-hidden focus-visible:outline-auto outline-offset-3! es-input\" name=\"Last name\" id=\"Last name-es-78\" type=\"text\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div role=\"alert\" class=\"es-error es-field__es-error text-accent text-10 hidden ml-24 field-error:block  js-es-block-error\" data-id=\"Last name-es-78\"><\/div>\t<\/div>\n\t<\/div><div class=\"group\/field relative flex flex-col gap-10 border-none min-w-0 col-span-[var(--es-field-width-tw,12)] es-field es-field--input es-field--is-required js-es-block-field\" data-id=\"es-81\" data-field-name=\"Company\" data-field-type=\"input\" data-type-custom=\"text\">\n\t\t<div class=\"grid grid-cols-1 grid-rows-[auto_auto] gap-6 es-field__inner\">\n\t\t\t\t\t<label class=\"text-10 leading-none block p-0 text-balance group\/label row-1 col-1 z-1 mx-24 mt-12 pointer-events-none es-field__label es-field__label--is-required\" for=\"Company-es-80\">\n\t\t\t\t<span class=\"label-required:after:content-[&apos;*&apos;] label-required:after:text-accent label-required:after:text-10 group-[&amp;.es-field\\_\\_label--is-visually-hidden]\/label:sr-only es-field__label-inner\">\n\t\t\t\t\tCompany\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/label>\n\t\t\t\t<div class=\"flex flex-col gap-4 row-1 col-1 es-field__content\">\n\t\t\t\t\t\t<div class=\"flex flex-col gap-10 es-field__content-wrap\">\n\t\t\t\t\n\t<input class=\"w-full border border-accent bg-background px-24 pt-24 pb-12 rounded-28 text-base text-on-background font-light h-54 shadow-none placeholder:text-neutral-medium field-disabled:text-neutral-medium field-disabled:cursor-not-allowed field-disabled:border-neutral-medium focus:outline-hidden focus-visible:outline-auto outline-offset-3! es-input\" name=\"Company\" id=\"Company-es-80\" type=\"text\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div role=\"alert\" class=\"es-error es-field__es-error text-accent text-10 hidden ml-24 field-error:block  js-es-block-error\" data-id=\"Company-es-80\"><\/div>\t<\/div>\n\t<\/div><div class=\"group\/field relative flex flex-col gap-10 border-none min-w-0 col-span-[var(--es-field-width-tw,12)] es-field es-field--input es-field--is-required js-es-block-field\" data-id=\"es-83\" data-field-name=\"email\" data-field-type=\"input\" data-type-custom=\"email\">\n\t\t<div class=\"grid grid-cols-1 grid-rows-[auto_auto] gap-6 es-field__inner\">\n\t\t\t\t\t<label class=\"text-10 leading-none block p-0 text-balance group\/label row-1 col-1 z-1 mx-24 mt-12 pointer-events-none es-field__label es-field__label--is-required\" for=\"email-es-82\">\n\t\t\t\t<span class=\"label-required:after:content-[&apos;*&apos;] label-required:after:text-accent label-required:after:text-10 group-[&amp;.es-field\\_\\_label--is-visually-hidden]\/label:sr-only es-field__label-inner\">\n\t\t\t\t\tE-mail\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/label>\n\t\t\t\t<div class=\"flex flex-col gap-4 row-1 col-1 es-field__content\">\n\t\t\t\t\t\t<div class=\"flex flex-col gap-10 es-field__content-wrap\">\n\t\t\t\t\n\t<input class=\"w-full border border-accent bg-background px-24 pt-24 pb-12 rounded-28 text-base text-on-background font-light h-54 shadow-none placeholder:text-neutral-medium field-disabled:text-neutral-medium field-disabled:cursor-not-allowed field-disabled:border-neutral-medium focus:outline-hidden focus-visible:outline-auto outline-offset-3! es-input\" name=\"email\" id=\"email-es-82\" type=\"email\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div role=\"alert\" class=\"es-error es-field__es-error text-accent text-10 hidden ml-24 field-error:block  js-es-block-error\" data-id=\"email-es-82\"><\/div>\t<\/div>\n\t<\/div><div class=\"group\/field relative flex flex-col gap-10 border-none min-w-0 col-span-[var(--es-field-width-tw,12)] es-field es-field--input es-field--is-required js-es-block-field\" data-id=\"es-85\" data-field-name=\"Job Title\" data-field-type=\"input\" data-type-custom=\"text\">\n\t\t<div class=\"grid grid-cols-1 grid-rows-[auto_auto] gap-6 es-field__inner\">\n\t\t\t\t\t<label class=\"text-10 leading-none block p-0 text-balance group\/label row-1 col-1 z-1 mx-24 mt-12 pointer-events-none es-field__label es-field__label--is-required\" for=\"Job Title-es-84\">\n\t\t\t\t<span class=\"label-required:after:content-[&apos;*&apos;] label-required:after:text-accent label-required:after:text-10 group-[&amp;.es-field\\_\\_label--is-visually-hidden]\/label:sr-only es-field__label-inner\">\n\t\t\t\t\tJob title\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/label>\n\t\t\t\t<div class=\"flex flex-col gap-4 row-1 col-1 es-field__content\">\n\t\t\t\t\t\t<div class=\"flex flex-col gap-10 es-field__content-wrap\">\n\t\t\t\t\n\t<input class=\"w-full border border-accent bg-background px-24 pt-24 pb-12 rounded-28 text-base text-on-background font-light h-54 shadow-none placeholder:text-neutral-medium field-disabled:text-neutral-medium field-disabled:cursor-not-allowed field-disabled:border-neutral-medium focus:outline-hidden focus-visible:outline-auto outline-offset-3! es-input\" name=\"Job Title\" id=\"Job Title-es-84\" type=\"text\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div role=\"alert\" class=\"es-error es-field__es-error text-accent text-10 hidden ml-24 field-error:block  js-es-block-error\" data-id=\"Job Title-es-84\"><\/div>\t<\/div>\n\t<\/div><fieldset class=\"group\/field relative flex flex-col gap-10 border-none min-w-0 col-span-[var(--es-field-width-tw,12)] es-field es-field--checkboxes js-es-block-field\" data-id=\"es-87\" role=\"group\" aria-labelledby=\"Check one-es-86\" data-field-name=\"Check one\" data-field-type=\"checkbox\" data-type-custom=\"checkbox\">\n\t\t<div class=\"grid grid-cols-1 grid-rows-[auto_auto] gap-6 es-field__inner block! \">\n\t\t\t\t<div class=\"flex flex-col gap-4 row-1 col-1 es-field__content\">\n\t\t\t\t\t\t<div class=\"flex flex-col gap-10 es-field__content-wrap\">\n\t\t\t\t\n\t\n\t<div class=\"es-checkbox\" data-field-name=\"check-one\" data-field-type=\"checkbox\">\n\t<div class=\"flex items-center gap-10 es-checkbox__content\">\n\t\t<input class=\"appearance-none bg-background border border-accent size-12 shadow-none transition cursor-pointer focus:outline-hidden shrink-0 checked:bg-accent es-checkbox__input\" type=\"checkbox\" name=\"Check one\" id=\"Check one-es-86[0]\" value=\"check-one\" \/>\n\t\t\t\t\t<label for=\"Check one-es-86[0]\" class=\"text-10 leading-none block p-0 text-balance text-14 leading-minimal es-checkbox__label\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"[&amp;&gt;a]:underline [&amp;&gt;a]:text-accent es-checkbox__label-inner\">\n\t\t\t\t\t\tYes, I agree to the <a href=\"https:\/\/www.apadmi.com\/legal-notices\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: #FC6729\">\n  terms &amp; conditions and privacy policy.\n<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t<\/div>\n\t<\/div>\n\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div role=\"alert\" class=\"es-error es-field__es-error text-accent text-10 hidden ml-24 field-error:block  js-es-block-error\" data-id=\"Check one-es-86\"><\/div>\t<\/div>\n\t<\/fieldset><fieldset class=\"group\/field relative flex flex-col gap-10 border-none min-w-0 col-span-[var(--es-field-width-tw,12)] es-field es-field--checkboxes js-es-block-field\" data-id=\"es-89\" role=\"group\" aria-labelledby=\"Check two-es-88\" data-field-name=\"Check two\" data-field-type=\"checkbox\" data-type-custom=\"checkbox\">\n\t\t<div class=\"grid grid-cols-1 grid-rows-[auto_auto] gap-6 es-field__inner block! \">\n\t\t\t\t<div class=\"flex flex-col gap-4 row-1 col-1 es-field__content\">\n\t\t\t\t\t\t<div class=\"flex flex-col gap-10 es-field__content-wrap\">\n\t\t\t\t\n\t\n\t<div class=\"es-checkbox\" data-field-name=\"check-two\" data-field-type=\"checkbox\">\n\t<div class=\"flex items-center gap-10 es-checkbox__content\">\n\t\t<input class=\"appearance-none bg-background border border-accent size-12 shadow-none transition cursor-pointer focus:outline-hidden shrink-0 checked:bg-accent es-checkbox__input\" type=\"checkbox\" name=\"Check two\" id=\"Check two-es-88[0]\" value=\"check-two\" \/>\n\t\t\t\t\t<label for=\"Check two-es-88[0]\" class=\"text-10 leading-none block p-0 text-balance text-14 leading-minimal es-checkbox__label\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"[&amp;&gt;a]:underline [&amp;&gt;a]:text-accent es-checkbox__label-inner\">\n\t\t\t\t\t\tI&#8217;d like to recieve relevant insights, reports, and event invitations from Apadmi. 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rounded-full border border-accent px-40 flex items-center font-semibold justify-center-safe button\">\n\t\t\t<div aria-hidden=\"true\" class=\"absolute top-0 left-0 -z-10 flex size-50 items-center justify-end rounded-full bg-accent text-on-accent transition-[width] ease-spring-smooth group-hocus:w-full duration-500\">\n\t\t\t<div class=\"-translate-x-16\">\n\t\t\t\t<svg width=\"20\" height=\"20\" viewbox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M4.34065 10.829L13.649 10.829L9.58232 14.8957C9.25732 15.2207 9.25732 15.754 9.58232 16.079C9.73801 16.2351 9.94939 16.3228 10.1698 16.3228C10.3903 16.3228 10.6016 16.2351 10.7573 16.079L16.249 10.5873C16.574 10.2623 16.574 9.73735 16.249 9.41235L10.7573 3.92068C10.4323 3.59568 9.90732 3.59568 9.58232 3.92068C9.25732 4.24568 9.25732 4.77068 9.58232 5.09568L13.649 9.16235L4.34065 9.16235C3.88232 9.16235 3.50732 9.53735 3.50732 9.99568C3.50732 10.454 3.88232 10.829 4.34065 10.829Z\" fill=\"currentColor\" \/><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<span class=\"translate-x-20 text-accent uppercase transition ease-spring-smooth group-hocus:-translate-x-20 group-hocus:text-on-accent duration-500\">\n\t\tDownload the report\t<\/span>\n\n\t<\/button>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\t<\/div>\n\n\t<div class=\"hidden es-loader js-es-block-loader es-loader__form\" role=\"none\" aria-hidden=\"true\">\n\t<div class=\"es-loader__spinner\"><\/div>\n\t<div class=\"es-loader__overlay\"><\/div>\n\t<\/div><\/form><div class=\"hidden es-loader js-es-block-loader es-loader__geolocation\" role=\"none\" aria-hidden=\"true\" tabindex=\"-1\">\n\t<div class=\"es-loader__spinner\"><\/div>\n\t<div class=\"es-loader__overlay\"><\/div>\n\t<\/div><\/div>\n\n<style id='esFormsCssVariables'>.es-field[data-id='es-77']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;} .es-field[data-id='es-79']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;} .es-field[data-id='es-81']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;} .es-field[data-id='es-83']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;} .es-field[data-id='es-85']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;} .es-field[data-id='es-87']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;} .es-field[data-id='es-89']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;} .es-field[data-id='es-90']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;}  <\/style>\n\t<\/div>\n\n\t<div\n\t\tclass=\"flex flex-col items-center justify-center text-center transition-discrete starting:opacity-0 starting:scale-95 starting:translate-y-10 col-1 row-1 transition ease-spring-snappy delay-100 js-block-forms-wrapper-success\"\n\t\trole=\"status\"\n\t\thidden\n\t>\n\t\t\n\t\t\t\t\t<h2 class=\"text-24 mid:text-36 leading-none font-extrabold text-balance uppercase\">\n\t\t\t\t<span class=\"sr-only\">thank you for downloading the report<\/span>\n\t<span aria-hidden=\"true\">thank you for d\u00ado\u00adw\u00adn\u00adl\u00ado\u00ada\u00add\u00adi\u00adn\u00adg the r\u00ade\u00adp\u00ado\u00adr\u00adt<\/span>\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"mt-24 mid:mt-40 max-w-md text-14 text-balance mid:text-16 leading-minimal\">\n\t\t\t\tWe&#8217;ve sent a copy to your inbox.\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background relative isolate\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"group\/accordionParent block-inset-x mid:grid mid:grid-cols-2 mid:gap-x-120 pt-64 pb-64\">\n\t<div class=\"flex flex-col items-start mid:max-w-sm\">\n\t\t<h2\t\t\tclass=\"text-36 leading-none mid:text-44 font-black uppercase\"\n\t\t>\n\t\t\tResearch you can rely on\t\t<\/h2>\n\n\t\t\t\t\t<p class=\"mt-16\">\n\t\t\t\tDrawing on more than 100 leading brands, this report provides a comprehensive view of mobile loyalty investment and trending tactics.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<div class=\"max-mid:mt-32 max-w-2xl mid:justify-self-end w-full js-block-accordion-simple\">\n\t\t<details\n\tclass=\"group\/accordion\"\n\t\t\t\t\topen\n\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Popular Loyalty Tactics<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe uncover which loyalty tactics and features brands are most heavily invested in, and which they are drawing back on.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Room For More Personalisation<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tAppetite for personalisation remains high, with brands suggesting that there\u2019s still very much room for more. We explore how well brands are really personalising their loyalty experiences.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Partner Opinions<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tOur mobile partners share their insight and experience, with featured quotes from the likes of Talon.One, Eagle Eye and Airship.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Brand Insights<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tBrands such as Decathlon, Kingfisher and Matalan share more about what&#8217;s driving loyalty in their world.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Overcoming Barriers<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tUnderstand which barriers are holding brands back, and how to better overcome these with smarter mobile strategy. <\/p>\t<\/div>\n<\/details>\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Learn how the digital loyalty landscape is changing in our 25\/26 report with insights from over 150 market-leading brands such as Decathlon, Poundland, Kingfisher, Matalan and many more.","protected":false},"featured_media":3669,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"sector":[],"class_list":["post-5088","download","type-download","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Customer Loyalty Report 2025 | Apadmi<\/title>\n<meta name=\"description\" content=\"Discover insights from 100+ leading brands on which mobile loyalty tactics they&#039;re investing in, and which they&#039;re retiring.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apadmi.com\/en-nl\/download\/digital-customer-loyalty-report-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Customer Loyalty Report 2025 | Apadmi\" \/>\n<meta property=\"og:description\" content=\"Discover insights from 100+ leading brands on which mobile loyalty tactics they&#039;re investing in, and which they&#039;re retiring.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apadmi.com\/en-nl\/download\/digital-customer-loyalty-report-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Apadmi\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-23T12:44:49+00:00\" \/>\n<meta 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