{"id":5090,"date":"2024-07-24T13:42:15","date_gmt":"2024-07-24T13:42:15","guid":{"rendered":"https:\/\/apadmi.com\/download\/financial-services-app-survey-uncovering-mobile-user-habits\/"},"modified":"2026-07-23T12:43:22","modified_gmt":"2026-07-23T12:43:22","slug":"financial-services-app-survey-uncovering-mobile-user-habits","status":"publish","type":"download","link":"https:\/\/www.apadmi.com\/en-nl\/download\/financial-services-app-survey-uncovering-mobile-user-habits\/","title":{"rendered":"Financial services app report 2024"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tFinancial services app report 2024\t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\tLearn how the finance app landscape is changing in our 2024 report with insights from the industry&#8217;s leaders.\t\t<\/p>\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/financial-services-orange-ovals.webp\"\n\talt=\"An abstract sculpture of smooth orange-red curved forms stands against a clear blue sky.\"\n\tclass=\"object-cover aspect-video rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #804D57;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-24 sm:gap-40 mid:gap-64 md:gap-104 mid:grid grid-cols-2 has-[img]:grid-cols-[1fr_1.65fr] form-container:mx-auto not-has-[img]:form-container:max-w-sm not-has-[img]:form-container:mx-auto pt-52 sm:pt-104 pb-52 sm:pb-104\">\n\t\n<div class=\"group\/copyContent flex flex-col gap-y-24 w-fill\">\n\t\n<h2\tdata-slug=\"what-youll-discover\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWhat you&#8217;ll discover<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>The Finance App Report 2024 explores user attitudes towards financial services apps. It reveals what drives their usage, where user frustrations lie, and the features customers want and need most.<\/strong><\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe report provides insights into how these apps shape financial behaviours, and how they can inform and inspire organisations to create better mobile experiences to drive business growth.<\/p>\n<\/div>\n\n<div class=\"group\/formWrap grid grid-rows-1 grid-cols-1 js-block-forms-wrapper\">\n\t<div class=\"col-1 row-1 js-block-forms-wrapper-form\">\n\t\t\n<style id='esFormsCssVariables-global'>:root {--global-custom-blocks-name: eightshift-block;--global-es-max-cols: 12;--global-breakpoints-mobile: 480;--global-breakpoints-tablet: 960;--global-breakpoints-desktop: 1920;--global-breakpoints-large: 1921;}<\/style>\n<div\n\tclass=\"group\/formContainer relative w-fill starting:opacity-0 starting:translate-y-8 opacity-100 transition-discrete has-[.es-form-is-hidden]:opacity-0! has-[.es-form-is-hidden]:invisible! has-[.es-form-is-hidden]:pointer-events-none! has-[.es-form-is-hidden]:select-none! has-form-loading:animate-pulse has-form-loading:opacity-80 has-form-loading:scale-99 has-form-loading:cursor-wait transition es-block-forms js-es-block-forms\"\n\t>\n\t<form class=\"group\/form flex flex-col gap-10 text-base es-form js-es-block-form\" data-phone-disable-picker data-form-fid=\"2663\" data-form-id=\"6218491517\" data-post-id=\"5090\" data-form-type=\"pardot\" data-conditional-tags=\"[]\" method=\"POST\" data-block-ssr=\"false\">\n\t<div class=\"w-full rounded-full flex-col items-center justify-center text-16 leading-minimal gap-2 hidden p-12 min-h-64 text-center text-balance transition transition-discrete translate-y-0 scale-100 opacity-100 starting:opacity-0 starting:translate-y-12 starting:scale-95 not-form-wrap:form-active:flex data-[status=&apos;error&apos;]:bg-accent data-[status=&apos;error&apos;]:text-on-accent data-[status=&apos;success&apos;]:text-white data-[status=&apos;success&apos;]:bg-blue-500 es-global-msg js-es-block-global-msg\" role=\"status\" aria-live=\"polite\">\n\t<\/div>\n\t<div class=\"grid gap-x-10 gap-y-16 grid-cols-12 es-form__fields\">\n\t\t<div class=\"group\/field relative flex flex-col gap-10 border-none min-w-0 col-span-[var(--es-field-width-tw,12)] es-field es-field--input es-field--is-required js-es-block-field\" data-id=\"es-77\" data-field-name=\"First name\" data-field-type=\"input\" data-type-custom=\"text\">\n\t\t<div class=\"grid grid-cols-1 grid-rows-[auto_auto] gap-6 es-field__inner\">\n\t\t\t\t\t<label class=\"text-10 leading-none block p-0 text-balance group\/label row-1 col-1 z-1 mx-24 mt-12 pointer-events-none es-field__label es-field__label--is-required\" for=\"First name-es-76\">\n\t\t\t\t<span class=\"label-required:after:content-[&apos;*&apos;] label-required:after:text-accent label-required:after:text-10 group-[&amp;.es-field\\_\\_label--is-visually-hidden]\/label:sr-only es-field__label-inner\">\n\t\t\t\t\tFirst name\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/label>\n\t\t\t\t<div class=\"flex flex-col gap-4 row-1 col-1 es-field__content\">\n\t\t\t\t\t\t<div class=\"flex flex-col gap-10 es-field__content-wrap\">\n\t\t\t\t\n\t<input class=\"w-full border border-accent bg-background px-24 pt-24 pb-12 rounded-28 text-base text-on-background font-light h-54 shadow-none placeholder:text-neutral-medium field-disabled:text-neutral-medium field-disabled:cursor-not-allowed field-disabled:border-neutral-medium focus:outline-hidden focus-visible:outline-auto outline-offset-3! es-input\" name=\"First name\" id=\"First name-es-76\" type=\"text\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div role=\"alert\" class=\"es-error es-field__es-error text-accent text-10 hidden ml-24 field-error:block  js-es-block-error\" data-id=\"First name-es-76\"><\/div>\t<\/div>\n\t<\/div><div class=\"group\/field relative flex flex-col gap-10 border-none min-w-0 col-span-[var(--es-field-width-tw,12)] es-field es-field--input es-field--is-required js-es-block-field\" data-id=\"es-79\" data-field-name=\"Last name\" data-field-type=\"input\" data-type-custom=\"text\">\n\t\t<div class=\"grid grid-cols-1 grid-rows-[auto_auto] gap-6 es-field__inner\">\n\t\t\t\t\t<label class=\"text-10 leading-none block p-0 text-balance group\/label row-1 col-1 z-1 mx-24 mt-12 pointer-events-none es-field__label es-field__label--is-required\" for=\"Last name-es-78\">\n\t\t\t\t<span class=\"label-required:after:content-[&apos;*&apos;] label-required:after:text-accent label-required:after:text-10 group-[&amp;.es-field\\_\\_label--is-visually-hidden]\/label:sr-only es-field__label-inner\">\n\t\t\t\t\tLast name\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/label>\n\t\t\t\t<div class=\"flex flex-col gap-4 row-1 col-1 es-field__content\">\n\t\t\t\t\t\t<div class=\"flex flex-col gap-10 es-field__content-wrap\">\n\t\t\t\t\n\t<input class=\"w-full border border-accent bg-background px-24 pt-24 pb-12 rounded-28 text-base text-on-background font-light h-54 shadow-none placeholder:text-neutral-medium field-disabled:text-neutral-medium field-disabled:cursor-not-allowed field-disabled:border-neutral-medium focus:outline-hidden focus-visible:outline-auto outline-offset-3! es-input\" name=\"Last name\" id=\"Last name-es-78\" type=\"text\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div role=\"alert\" class=\"es-error es-field__es-error text-accent text-10 hidden ml-24 field-error:block  js-es-block-error\" data-id=\"Last name-es-78\"><\/div>\t<\/div>\n\t<\/div><div class=\"group\/field relative flex flex-col gap-10 border-none min-w-0 col-span-[var(--es-field-width-tw,12)] es-field es-field--input es-field--is-required js-es-block-field\" data-id=\"es-81\" data-field-name=\"Company\" data-field-type=\"input\" data-type-custom=\"text\">\n\t\t<div class=\"grid grid-cols-1 grid-rows-[auto_auto] gap-6 es-field__inner\">\n\t\t\t\t\t<label class=\"text-10 leading-none block p-0 text-balance group\/label row-1 col-1 z-1 mx-24 mt-12 pointer-events-none es-field__label es-field__label--is-required\" for=\"Company-es-80\">\n\t\t\t\t<span class=\"label-required:after:content-[&apos;*&apos;] label-required:after:text-accent label-required:after:text-10 group-[&amp;.es-field\\_\\_label--is-visually-hidden]\/label:sr-only es-field__label-inner\">\n\t\t\t\t\tCompany\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/label>\n\t\t\t\t<div class=\"flex flex-col gap-4 row-1 col-1 es-field__content\">\n\t\t\t\t\t\t<div class=\"flex flex-col gap-10 es-field__content-wrap\">\n\t\t\t\t\n\t<input class=\"w-full border border-accent bg-background px-24 pt-24 pb-12 rounded-28 text-base text-on-background font-light h-54 shadow-none placeholder:text-neutral-medium field-disabled:text-neutral-medium field-disabled:cursor-not-allowed field-disabled:border-neutral-medium focus:outline-hidden focus-visible:outline-auto outline-offset-3! es-input\" name=\"Company\" id=\"Company-es-80\" type=\"text\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div role=\"alert\" class=\"es-error es-field__es-error text-accent text-10 hidden ml-24 field-error:block  js-es-block-error\" data-id=\"Company-es-80\"><\/div>\t<\/div>\n\t<\/div><div class=\"group\/field relative flex flex-col gap-10 border-none min-w-0 col-span-[var(--es-field-width-tw,12)] es-field es-field--input es-field--is-required js-es-block-field\" data-id=\"es-83\" data-field-name=\"email\" data-field-type=\"input\" data-type-custom=\"email\">\n\t\t<div class=\"grid grid-cols-1 grid-rows-[auto_auto] gap-6 es-field__inner\">\n\t\t\t\t\t<label class=\"text-10 leading-none block p-0 text-balance group\/label row-1 col-1 z-1 mx-24 mt-12 pointer-events-none es-field__label es-field__label--is-required\" for=\"email-es-82\">\n\t\t\t\t<span class=\"label-required:after:content-[&apos;*&apos;] label-required:after:text-accent label-required:after:text-10 group-[&amp;.es-field\\_\\_label--is-visually-hidden]\/label:sr-only es-field__label-inner\">\n\t\t\t\t\tE-mail\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/label>\n\t\t\t\t<div class=\"flex flex-col gap-4 row-1 col-1 es-field__content\">\n\t\t\t\t\t\t<div class=\"flex flex-col gap-10 es-field__content-wrap\">\n\t\t\t\t\n\t<input class=\"w-full border border-accent bg-background px-24 pt-24 pb-12 rounded-28 text-base text-on-background font-light h-54 shadow-none placeholder:text-neutral-medium field-disabled:text-neutral-medium field-disabled:cursor-not-allowed field-disabled:border-neutral-medium focus:outline-hidden focus-visible:outline-auto outline-offset-3! es-input\" name=\"email\" id=\"email-es-82\" type=\"email\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div role=\"alert\" class=\"es-error es-field__es-error text-accent text-10 hidden ml-24 field-error:block  js-es-block-error\" data-id=\"email-es-82\"><\/div>\t<\/div>\n\t<\/div><div class=\"group\/field relative flex flex-col gap-10 border-none min-w-0 col-span-[var(--es-field-width-tw,12)] es-field es-field--input es-field--is-required js-es-block-field\" data-id=\"es-85\" data-field-name=\"Job Title\" data-field-type=\"input\" data-type-custom=\"text\">\n\t\t<div class=\"grid grid-cols-1 grid-rows-[auto_auto] gap-6 es-field__inner\">\n\t\t\t\t\t<label class=\"text-10 leading-none block p-0 text-balance group\/label row-1 col-1 z-1 mx-24 mt-12 pointer-events-none es-field__label es-field__label--is-required\" for=\"Job Title-es-84\">\n\t\t\t\t<span class=\"label-required:after:content-[&apos;*&apos;] label-required:after:text-accent label-required:after:text-10 group-[&amp;.es-field\\_\\_label--is-visually-hidden]\/label:sr-only es-field__label-inner\">\n\t\t\t\t\tJob title\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/label>\n\t\t\t\t<div class=\"flex flex-col gap-4 row-1 col-1 es-field__content\">\n\t\t\t\t\t\t<div class=\"flex flex-col gap-10 es-field__content-wrap\">\n\t\t\t\t\n\t<input class=\"w-full border border-accent bg-background px-24 pt-24 pb-12 rounded-28 text-base text-on-background font-light h-54 shadow-none placeholder:text-neutral-medium field-disabled:text-neutral-medium field-disabled:cursor-not-allowed field-disabled:border-neutral-medium focus:outline-hidden focus-visible:outline-auto outline-offset-3! es-input\" name=\"Job Title\" id=\"Job Title-es-84\" type=\"text\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div role=\"alert\" class=\"es-error es-field__es-error text-accent text-10 hidden ml-24 field-error:block  js-es-block-error\" data-id=\"Job Title-es-84\"><\/div>\t<\/div>\n\t<\/div><fieldset class=\"group\/field relative flex flex-col gap-10 border-none min-w-0 col-span-[var(--es-field-width-tw,12)] es-field es-field--checkboxes js-es-block-field\" data-id=\"es-87\" role=\"group\" aria-labelledby=\"Check one-es-86\" data-field-name=\"Check one\" data-field-type=\"checkbox\" data-type-custom=\"checkbox\">\n\t\t<div class=\"grid grid-cols-1 grid-rows-[auto_auto] gap-6 es-field__inner block! \">\n\t\t\t\t<div class=\"flex flex-col gap-4 row-1 col-1 es-field__content\">\n\t\t\t\t\t\t<div class=\"flex flex-col gap-10 es-field__content-wrap\">\n\t\t\t\t\n\t\n\t<div class=\"es-checkbox\" data-field-name=\"check-one\" data-field-type=\"checkbox\">\n\t<div class=\"flex items-center gap-10 es-checkbox__content\">\n\t\t<input class=\"appearance-none bg-background border border-accent size-12 shadow-none transition cursor-pointer focus:outline-hidden shrink-0 checked:bg-accent es-checkbox__input\" type=\"checkbox\" name=\"Check one\" id=\"Check one-es-86[0]\" value=\"check-one\" \/>\n\t\t\t\t\t<label for=\"Check one-es-86[0]\" class=\"text-10 leading-none block p-0 text-balance text-14 leading-minimal es-checkbox__label\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"[&amp;&gt;a]:underline [&amp;&gt;a]:text-accent es-checkbox__label-inner\">\n\t\t\t\t\t\tYes, I agree to the <a href=\"https:\/\/www.apadmi.com\/legal-notices\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color: #FC6729\">\n  terms &amp; conditions and privacy policy.\n<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t<\/div>\n\t<\/div>\n\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div role=\"alert\" class=\"es-error es-field__es-error text-accent text-10 hidden ml-24 field-error:block  js-es-block-error\" data-id=\"Check one-es-86\"><\/div>\t<\/div>\n\t<\/fieldset><fieldset class=\"group\/field relative flex flex-col gap-10 border-none min-w-0 col-span-[var(--es-field-width-tw,12)] es-field es-field--checkboxes js-es-block-field\" data-id=\"es-89\" role=\"group\" aria-labelledby=\"Check two-es-88\" data-field-name=\"Check two\" data-field-type=\"checkbox\" data-type-custom=\"checkbox\">\n\t\t<div class=\"grid grid-cols-1 grid-rows-[auto_auto] gap-6 es-field__inner block! \">\n\t\t\t\t<div class=\"flex flex-col gap-4 row-1 col-1 es-field__content\">\n\t\t\t\t\t\t<div class=\"flex flex-col gap-10 es-field__content-wrap\">\n\t\t\t\t\n\t\n\t<div class=\"es-checkbox\" data-field-name=\"check-two\" data-field-type=\"checkbox\">\n\t<div class=\"flex items-center gap-10 es-checkbox__content\">\n\t\t<input class=\"appearance-none bg-background border border-accent size-12 shadow-none transition cursor-pointer focus:outline-hidden shrink-0 checked:bg-accent es-checkbox__input\" type=\"checkbox\" name=\"Check two\" id=\"Check two-es-88[0]\" value=\"check-two\" \/>\n\t\t\t\t\t<label for=\"Check two-es-88[0]\" class=\"text-10 leading-none block p-0 text-balance text-14 leading-minimal es-checkbox__label\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"[&amp;&gt;a]:underline [&amp;&gt;a]:text-accent es-checkbox__label-inner\">\n\t\t\t\t\t\tI&#8217;d like to recieve relevant insights, reports, and event invitations from Apadmi. I can unsubscribe any time.\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/label>\n\t\t\t<\/div>\n\t<\/div>\n\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div role=\"alert\" class=\"es-error es-field__es-error text-accent text-10 hidden ml-24 field-error:block  js-es-block-error\" data-id=\"Check two-es-88\"><\/div>\t<\/div>\n\t<\/fieldset><div class=\"group\/field relative flex flex-col gap-10 border-none min-w-0 col-span-[var(--es-field-width-tw,12)] es-field es-field--submit js-es-block-field\" data-id=\"es-90\" data-field-type=\"submit\">\n\t\t<div class=\"grid grid-cols-1 grid-rows-[auto_auto] gap-6 es-field__inner\">\n\t\t\t\t<div class=\"flex flex-col gap-4 row-1 col-1 es-field__content\">\n\t\t\t\t\t\t<div class=\"flex flex-col gap-10 es-field__content-wrap\">\n\t\t\t\t<button class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none group relative isolate h-52 rounded-full border border-accent px-40 flex items-center font-semibold justify-center-safe button\">\n\t\t\t<div aria-hidden=\"true\" class=\"absolute top-0 left-0 -z-10 flex size-50 items-center justify-end rounded-full bg-accent text-on-accent transition-[width] ease-spring-smooth group-hocus:w-full duration-500\">\n\t\t\t<div class=\"-translate-x-16\">\n\t\t\t\t<svg width=\"20\" height=\"20\" viewbox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M4.34065 10.829L13.649 10.829L9.58232 14.8957C9.25732 15.2207 9.25732 15.754 9.58232 16.079C9.73801 16.2351 9.94939 16.3228 10.1698 16.3228C10.3903 16.3228 10.6016 16.2351 10.7573 16.079L16.249 10.5873C16.574 10.2623 16.574 9.73735 16.249 9.41235L10.7573 3.92068C10.4323 3.59568 9.90732 3.59568 9.58232 3.92068C9.25732 4.24568 9.25732 4.77068 9.58232 5.09568L13.649 9.16235L4.34065 9.16235C3.88232 9.16235 3.50732 9.53735 3.50732 9.99568C3.50732 10.454 3.88232 10.829 4.34065 10.829Z\" fill=\"currentColor\" \/><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<span class=\"translate-x-20 text-accent uppercase transition ease-spring-smooth group-hocus:-translate-x-20 group-hocus:text-on-accent duration-500\">\n\t\tDownload the report\t<\/span>\n\n\t<\/button>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\t<\/div>\n\n\t<div class=\"hidden es-loader js-es-block-loader es-loader__form\" role=\"none\" aria-hidden=\"true\">\n\t<div class=\"es-loader__spinner\"><\/div>\n\t<div class=\"es-loader__overlay\"><\/div>\n\t<\/div><\/form><div class=\"hidden es-loader js-es-block-loader es-loader__geolocation\" role=\"none\" aria-hidden=\"true\" tabindex=\"-1\">\n\t<div class=\"es-loader__spinner\"><\/div>\n\t<div class=\"es-loader__overlay\"><\/div>\n\t<\/div><\/div>\n\n<style id='esFormsCssVariables'>.es-field[data-id='es-77']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;} .es-field[data-id='es-79']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;} .es-field[data-id='es-81']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;} .es-field[data-id='es-83']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;} .es-field[data-id='es-85']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;} .es-field[data-id='es-87']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;} .es-field[data-id='es-89']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;} .es-field[data-id='es-90']{--es-field-width: calc((12 \/ 12) * 100%);--es-field-width-tw: 12;}  <\/style>\n\t<\/div>\n\n\t<div\n\t\tclass=\"flex flex-col items-center justify-center text-center transition-discrete starting:opacity-0 starting:scale-95 starting:translate-y-10 col-1 row-1 transition ease-spring-snappy delay-100 js-block-forms-wrapper-success\"\n\t\trole=\"status\"\n\t\thidden\n\t>\n\t\t\n\t\t\t\t\t<h2 class=\"text-24 mid:text-36 leading-none font-extrabold text-balance uppercase\">\n\t\t\t\t<span class=\"sr-only\">Thank you for downloading.<\/span>\n\t<span aria-hidden=\"true\">Thank you for d\u00ado\u00adw\u00adn\u00adl\u00ado\u00ada\u00add\u00adi\u00adn\u00adg\u00ad.<\/span>\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"mt-24 mid:mt-40 max-w-md text-14 text-balance mid:text-16 leading-minimal\">\n\t\t\t\tWe&#8217;ve sent a copy of the report to your inbox. <br>In the meantime, why not explore our latest <a href=\"https:\/\/www.apadmi.com\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">insights<\/a> or <a href=\"https:\/\/www.apadmi.com\/work\/\" target=\"_blank\" rel=\"noreferrer noopener\">client success stories<\/a>?\t\t\t<\/p>\n\t\t\t<\/div>\n<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background relative isolate\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"group\/accordionParent block-inset-x mid:grid mid:grid-cols-2 mid:gap-x-120 pt-64 pb-64\">\n\t<div class=\"flex flex-col items-start mid:max-w-sm\">\n\t\t<h2\t\t\tclass=\"text-36 leading-none mid:text-44 font-black uppercase\"\n\t\t>\n\t\t\tResearch you can rely on\t\t<\/h2>\n\n\t\t\t\t\t<p class=\"mt-16\">\n\t\t\t\tBy analysing key data points, we highlight areas<br>for improvement, explore must-have features,<br>and celebrate the leading apps in financial services.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<div class=\"max-mid:mt-32 max-w-2xl mid:justify-self-end w-full js-block-accordion-simple\">\n\t\t<details\n\tclass=\"group\/accordion\"\n\t\t\t\t\topen\n\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Consumer Survey<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe gathered data from 1000+ respondents across the UK to understand what consumers actually want from their financial services apps.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Ultimate Wishlist<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe collate the ultimate list of features and functionalities your customers want from a mobile experience. <\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Most Popular Finance Apps<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tOur survey captures the most popular apps for budgeting, tracking money, investing, and banking.<\/p>\t<\/div>\n<\/details>\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Learn how the finance app landscape is changing in our 2024 report with insights from the industry&#8217;s leaders.","protected":false},"featured_media":74,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"sector":[],"class_list":["post-5090","download","type-download","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Financial Services App Report 2024 | Apadmi<\/title>\n<meta name=\"description\" content=\"Discover insights from 1,000+ UK consumers on what drives usage and habits across Financial Services apps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apadmi.com\/en-nl\/download\/financial-services-app-survey-uncovering-mobile-user-habits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Financial Services App Report 2024 | Apadmi\" \/>\n<meta property=\"og:description\" content=\"Discover insights from 1,000+ UK consumers on what drives usage and habits across Financial Services apps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apadmi.com\/en-nl\/download\/financial-services-app-survey-uncovering-mobile-user-habits\/\" \/>\n<meta property=\"og:site_name\" content=\"Apadmi\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-23T12:43:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apadmi.com\/uploads\/2026\/07\/financial-services-orange-ovals.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/download\\\/financial-services-app-survey-uncovering-mobile-user-habits\\\/\",\"url\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/download\\\/financial-services-app-survey-uncovering-mobile-user-habits\\\/\",\"name\":\"Financial Services App Report 2024 | Apadmi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/download\\\/financial-services-app-survey-uncovering-mobile-user-habits\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/download\\\/financial-services-app-survey-uncovering-mobile-user-habits\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/apadmi.com\\\/uploads\\\/2026\\\/07\\\/financial-services-orange-ovals.webp\",\"datePublished\":\"2024-07-24T13:42:15+00:00\",\"dateModified\":\"2026-07-23T12:43:22+00:00\",\"description\":\"Discover insights from 1,000+ UK consumers on what drives usage and habits across Financial Services apps.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/download\\\/financial-services-app-survey-uncovering-mobile-user-habits\\\/#breadcrumb\"},\"inLanguage\":\"en-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/download\\\/financial-services-app-survey-uncovering-mobile-user-habits\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NL\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/download\\\/financial-services-app-survey-uncovering-mobile-user-habits\\\/#primaryimage\",\"url\":\"https:\\\/\\\/apadmi.com\\\/uploads\\\/2026\\\/07\\\/financial-services-orange-ovals.webp\",\"contentUrl\":\"https:\\\/\\\/apadmi.com\\\/uploads\\\/2026\\\/07\\\/financial-services-orange-ovals.webp\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/download\\\/financial-services-app-survey-uncovering-mobile-user-habits\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Financial services app report 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#website\",\"url\":\"https:\\\/\\\/www.apadmi.com\\\/\",\"name\":\"Apadmi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.apadmi.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#organization\",\"name\":\"Apadmi\",\"url\":\"https:\\\/\\\/www.apadmi.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NL\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Apadmi\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Financial Services App Report 2024 | Apadmi","description":"Discover insights from 1,000+ UK consumers on what drives usage and habits across Financial Services apps.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.apadmi.com\/en-nl\/download\/financial-services-app-survey-uncovering-mobile-user-habits\/","og_locale":"en_US","og_type":"article","og_title":"Financial Services App Report 2024 | Apadmi","og_description":"Discover insights from 1,000+ UK consumers on what drives usage and habits across Financial Services apps.","og_url":"https:\/\/www.apadmi.com\/en-nl\/download\/financial-services-app-survey-uncovering-mobile-user-habits\/","og_site_name":"Apadmi","article_modified_time":"2026-07-23T12:43:22+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/apadmi.com\/uploads\/2026\/07\/financial-services-orange-ovals.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.apadmi.com\/en-nl\/download\/financial-services-app-survey-uncovering-mobile-user-habits\/","url":"https:\/\/www.apadmi.com\/en-nl\/download\/financial-services-app-survey-uncovering-mobile-user-habits\/","name":"Financial Services App Report 2024 | Apadmi","isPartOf":{"@id":"https:\/\/www.apadmi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.apadmi.com\/en-nl\/download\/financial-services-app-survey-uncovering-mobile-user-habits\/#primaryimage"},"image":{"@id":"https:\/\/www.apadmi.com\/en-nl\/download\/financial-services-app-survey-uncovering-mobile-user-habits\/#primaryimage"},"thumbnailUrl":"https:\/\/apadmi.com\/uploads\/2026\/07\/financial-services-orange-ovals.webp","datePublished":"2024-07-24T13:42:15+00:00","dateModified":"2026-07-23T12:43:22+00:00","description":"Discover insights from 1,000+ UK consumers on what drives usage and habits across Financial Services apps.","breadcrumb":{"@id":"https:\/\/www.apadmi.com\/en-nl\/download\/financial-services-app-survey-uncovering-mobile-user-habits\/#breadcrumb"},"inLanguage":"en-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.apadmi.com\/en-nl\/download\/financial-services-app-survey-uncovering-mobile-user-habits\/"]}]},{"@type":"ImageObject","inLanguage":"en-NL","@id":"https:\/\/www.apadmi.com\/en-nl\/download\/financial-services-app-survey-uncovering-mobile-user-habits\/#primaryimage","url":"https:\/\/apadmi.com\/uploads\/2026\/07\/financial-services-orange-ovals.webp","contentUrl":"https:\/\/apadmi.com\/uploads\/2026\/07\/financial-services-orange-ovals.webp","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.apadmi.com\/en-nl\/download\/financial-services-app-survey-uncovering-mobile-user-habits\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.apadmi.com\/en-nl\/"},{"@type":"ListItem","position":2,"name":"Financial services app report 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.apadmi.com\/#website","url":"https:\/\/www.apadmi.com\/","name":"Apadmi","description":"","publisher":{"@id":"https:\/\/www.apadmi.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.apadmi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NL"},{"@type":"Organization","@id":"https:\/\/www.apadmi.com\/#organization","name":"Apadmi","url":"https:\/\/www.apadmi.com\/","logo":{"@type":"ImageObject","inLanguage":"en-NL","@id":"https:\/\/www.apadmi.com\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Apadmi"},"image":{"@id":"https:\/\/www.apadmi.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/download\/5090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/download"}],"about":[{"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/types\/download"}],"version-history":[{"count":3,"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/download\/5090\/revisions"}],"predecessor-version":[{"id":6035,"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/download\/5090\/revisions\/6035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/media\/74"}],"wp:attachment":[{"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/media?parent=5090"}],"wp:term":[{"taxonomy":"sector","embeddable":true,"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/sector?post=5090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}