{"id":5020,"date":"2026-07-20T15:09:51","date_gmt":"2026-07-20T15:09:51","guid":{"rendered":"https:\/\/apadmi.com\/?post_type=insight&#038;p=5020"},"modified":"2026-07-23T12:03:28","modified_gmt":"2026-07-23T12:03:28","slug":"first-loyalty-app-for-yeo-valley-organic","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/en-nl\/insights\/first-loyalty-app-for-yeo-valley-organic\/","title":{"rendered":"Apadmi launches first loyalty app for Yeo Valley Organic"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tApadmi launches first loyalty app for Yeo Valley Organic\t<\/h1>\n\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/yeo-valley-apps-illustrates.webp\"\n\talt=\"\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #95AA9A;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\t<span class=\"sr-only\">A new App for a loved dairy brand<\/span>\n\t<span aria-hidden=\"true\">A new App for a loved dairy brand<\/span>\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tDigital product consultancy Apadmi has launched a new mobile loyalty experience for Britain\u2019s largest organic dairy brand, Yeo Valley Organic.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tApadmi won the brief to bring one of the UK&#8217;s most beloved consumer loyalty programmes into a dedicated mobile home for the first time, serving more than 1 million users.<\/p>\n\n<h2\tdata-slug=\"an-enhanced-loyalty-experiences-for-1-2m-brand-fans\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tAn enhanced loyalty experiences for 1.2M brand fans<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe app is a significant evolution of Yeo Valley Organic&#8217;s long-running programme that turns shopping into \u2018Yeokens&#8217; to unlock rewards. With more than 1.2 million registered users, over 400,000 of whom participate actively, the new app brings all parts of the programme together into a single, seamless mobile experience.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe new app simplifies the way customers earn and spend Yeokens, with features including QR code scanning, prize promotions via the popular &#8216;Dairy Go Round&#8217;, partner discounts, branded merchandise, charitable donations and personalised rewards, all in one place.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe crown jewel of the new Yeokens app is the voucher functionality. Yeo Valley Organic are finally able to reward the loyalty of their customers with something they\u2019re bound to enjoy, a little more Yeo. Vouchers for discounted and free Yeo Valley Organic products will be distributed through Yeokens missions and will be redeemable in all major retailers. This new, app exclusive feature is the innovation which will allow Yeo Valley Organic to compete with the loyalty industry heavyweights and give back to their much-loved Yeokeners!<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tPush notifications and a loyalty wallet keep users engaged between interactions, ensuring Yeo Valley Organic can build a stronger, more frequent relationship with its community.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tApadmi led the full product development from concept to launch and optimisation, taking a mobile-first approach covering design, development and project management. The product integrates six technology partners into a cohesive loyalty ecosystem, including Antavo, Bloomreach, Stych, Kyan, Contentful and Zappit.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>Rebecca Hehir, Head of Communications at Yeo Valley Organic<\/strong>: &#8220;With our new loyalty app, we&#8217;re bringing Yeokens into a mobile environment that better fits how customers use our brand every day \u2014 making Yeokens accessible from the palm of their hand.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t\u201cThrough the app, Yeokeners can now easily gain cash rewards as well as all the features they love, such as &#8216;Dairy Go Round&#8217;, the chance to win prizes like kitchen gadgets or a stay at our rural retreats, and benefit directly from offers and rewards. In this way, we can strengthen our relationship with our community and keep Yeokens relevant and accessible for consumers.&#8221;<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>Emma Casson, Head of Product Marketing at Apadmi<\/strong>: &#8220;This project is a great example of what Apadmi does best; taking a complex loyalty ecosystem and turning it into something genuinely simple and enjoyable for the end user. We\u2019re incredibly proud to help Yeo Valley launch this to market, and are excited to see what we achieve together in the coming months.\u201c<\/p>\n\n\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t>\n\t\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Apadmi-logo-white-square-rotation.webp\"\n\talt=\"Apadmi logo on an orange background\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FC753D;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Let\u2019s build what\u2019s next<\/span>\n\t<span aria-hidden=\"true\">Let\u2019s build what\u2019s next<\/span>\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tWe work with ambitious organisations to design, build, and scale digital products that solve real problems, improve customer experiences, and deliver measurable impact.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\thref=\"\/en-nl\/contact\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0\">\n\t\n\t<span class=\"\">\n\t\tContact Us\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":847,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-5020","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apadmi launches first loyalty app for Yeo Valley Organic &#8211; 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