{"id":5024,"date":"2026-06-03T12:44:00","date_gmt":"2026-06-03T12:44:00","guid":{"rendered":"https:\/\/apadmi.com\/insights\/what-makes-a-loyalty-app-worth-keeping-in-2026\/"},"modified":"2026-07-23T11:50:20","modified_gmt":"2026-07-23T11:50:20","slug":"what-makes-a-loyalty-app-worth-keeping-in-2026","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/en-nl\/insights\/what-makes-a-loyalty-app-worth-keeping-in-2026\/","title":{"rendered":"What makes a loyalty app worth keeping in 2026?"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tWhat makes a loyalty app worth keeping in 2026?\t<\/h1>\n\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/blonde-orange-jumper-mobile.webp\"\n\talt=\"A trendy woman with a blonde bob wearing an orange jumper, checks her phone in the back of a cab, a bottle of champagne resting on her lap.\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #6E4532;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tWith millions of apps available across the major app stores and the average person actively using only a handful, many loyalty apps sit in forgotten folders, opened once for a sign-up discount and never launched again.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThat&#8217;s the central challenge for loyalty in 2026. Consumers are more app-savvy, more impatient and more ruthless about what earns a permanent place on their phone than at any point in the market&#8217;s history. The question brands need to be asking is: how do we build something good enough that customers keep coming back on their own terms?<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tOur\u00a0<a href=\"\/en-nl\/download\/mobile-customer-loyalty-report-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">2026 Mobile Customer Loyalty Report<\/a>, based on surveys of over 1,000 European consumers across the UK, Germany, the Netherlands and Poland, provides the most comprehensive picture yet of how mobile is shaping loyalty in 2026. Some of what we found confirms what the industry suspects. Some of it should change how brands are investing.<\/p>\n\n<h2\tdata-slug=\"what-consumers-actually-want-and-what-brands-think-they-want\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWhat consumers actually want, and what brands think they want<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe gap between brand assumptions and customer reality is one of the defining findings of this year&#8217;s research. When we asked brands what they believe their customers want most from a loyalty experience, personalisation came out on top,&nbsp; cited by the clear majority as the primary driver of loyalty engagement. When we asked consumers the same question, they ranked it third behind exclusive pricing, and easy experiences.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe features that make a loyalty programme feel immediately, tangibly valuable, and frictionless to access, consistently outrank the sophisticated personalisation mechanics that brands are investing most heavily in.\u00a0<\/p>\n\n<h2\tdata-slug=\"the-pull-moment-brands-are-missing\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tThe pull moment brands are missing<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tHere&#8217;s the finding that should prompt an immediate strategy conversation: 47% of consumers open their loyalty app before they go shopping, just 9% open it because they received a push notification.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe pre-shopping moment is where loyalty is won or lost, yet most brands are designing their engagement strategy around push rather than pull. Too many notifications ranked as the single biggest consumer frustration in our research. Brands investing in making their app genuinely useful at that pre-shopping moment are investing in the moment that actually influences behaviour.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThose leading with notifications risk building a reputation for noise at exactly the moment consumers are deciding whether to keep the app at all.<\/p>\n\n<h2\tdata-slug=\"the-generational-fault-line\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tThe generational fault line<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t18\u201324s use fewer loyalty apps than any other age group in our survey. They&#8217;re the cohort brands most often&nbsp;<em>say&nbsp;<\/em>they design for, but are the one most underserved by loyalty as it currently exists.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t&#8220;I lack patience. I need rewards instantly or will literally just download an app for a reward then delete it if I don&#8217;t get anything else,&#8221; one Gen Z respondent told us.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe brands named positively by this cohort (Domino&#8217;s, McDonald&#8217;s, Monzo, ASOS) share one thing: they feel like products built for people who happen to be young, not loyalty programmes designed to look young. With Gen Z&#8217;s spending power projected to reach $12.6 trillion by 2030, the window to build those habits is now.<\/p>\n\n<h2\tdata-slug=\"what-this-means-for-2026-and-beyond\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWhat this means for 2026 and beyond<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe loyalty app market in 2026 is not short of investment, innovation or ambition.&nbsp;<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWhat it is short of, in too many cases, is a clear-eyed understanding of what the person on the other end of the programme actually wants, and a mobile experience designed around that understanding rather than around internal assumptions, operational convenience or last year&#8217;s strategy.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-500\"\n\t\t\tdata-theme=\"orange\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t\t\tdata-parallax=\"true\"\n\t>\n\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/architecture-orange-square-windows.webp\"\n\talt=\"A minimalist orange building with square window openings, photographed from below against a bright blue sky.\"\n\tclass=\"object-cover absolute inset-0 size-full object-cover -z-10 scale-105 js-block-flagship-bg bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #AAB8A6;\"\n\/>\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/architecture-orange-square-windows.webp\"\n\talt=\"A minimalist orange building with square window openings, photographed from below against a bright blue sky.\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #AAB8A6;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Mobile Customer Loyalty Report 2026<\/span>\n\t<span aria-hidden=\"true\">Mo\u00adb\u00adi\u00adl\u00ade Cu\u00ads\u00adt\u00ado\u00adm\u00ade\u00adr Lo\u00ady\u00ada\u00adl\u00adt\u00ady Re\u00adp\u00ado\u00adr\u00adt 2026<\/span>\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tRead our latest report including consumer data from four European markets, brand survey results, sector analysis, real-world examples and more.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\thref=\"\/en-nl\/download\/mobile-customer-loyalty-report-2026\/\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0\">\n\t\n\t<span class=\"\">\n\t\tDOWNLOAD NOW\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":3669,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-5024","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What makes a loyalty app worth keeping? | Apadmi<\/title>\n<meta name=\"description\" content=\"Why are consumers deleting your loyalty app? 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