{"id":5029,"date":"2026-03-15T13:14:00","date_gmt":"2026-03-15T13:14:00","guid":{"rendered":"https:\/\/apadmi.com\/insights\/chief-revenue-officer-joins-apadmi-to-support-continued-growth\/"},"modified":"2026-07-23T11:54:47","modified_gmt":"2026-07-23T11:54:47","slug":"chief-revenue-officer-joins-apadmi-to-support-continued-growth","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/en-nl\/insights\/chief-revenue-officer-joins-apadmi-to-support-continued-growth\/","title":{"rendered":"Chief Revenue Officer joins Apadmi to support continued growth"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tChief Revenue Officer joins Apadmi to support continued growth\t<\/h1>\n\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Rachel-Wood-Insights.webp\"\n\talt=\"Rachel Wood, Chief Revenue Office, Apadmi\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #636363;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tAs Apadmi continues its ambitious growth journey, we&#8217;re delighted to welcome Rachel Wood to the team as our first-ever Chief Revenue Officer.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe sat down with Rachel to find out more about her career, what drew her to Apadmi, and how she plans to shape the next chapter of our commercial growth.<\/p>\n\n<h2\tdata-slug=\"\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tThe CRO role is a completely new role at Apadmi. What has driven the need for it, and what does your arrival signal for the business?<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe creation of this role reflects where Apadmi is right now as a business. Following investment from CBPE and with a clear vision to accelerate growth, expand internationally and significantly grow headcount, the business needs a dedicated focus on making sure all of its revenue-generating activity is joined up and working as effectively as possible.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThat means building a predictable and scalable revenue engine by improving pipeline generation, conversion and forecasting, all whilst making sure there&#8217;s real alignment across sales, client growth and commercial strategy.&nbsp;<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tIt also means maximising value from both new and existing client relationships, and making the most of exciting new partnership opportunities as they emerge.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tIn short, the business has the talent, the reputation and the client base to support serious growth. My job is to make sure the commercial engine matches that ambition!<\/p>\n\n<h2\tdata-slug=\"what-will-your-role-actually-look-like-day-to-day\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWhat will your role actually look like day to day?<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tAt its simplest: creating an environment that allows revenue-generating roles to perform at their best.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tIn practice, that means improving commercial processes like pipeline management, forecasting and win rate performance; unifying all revenue-generating activities across the business; and ensuring strong alignment between teams to support scalable growth.&nbsp;<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tI also want to build a genuinely data-driven revenue function with real visibility across the full client lifecycle, so we can make smarter decisions faster.<\/p>\n\n<h2\tdata-slug=\"what-prompted-you-to-join-apadmi-at-this-point-in-your-career\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWhat prompted you to join Apadmi at this point in your career?<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tHonestly, it was the culture that sealed it for me. It reminded me of my happiest time professionally; a place where everyone is rowing in the same direction, where people genuinely want the business to succeed and care about its outcomes. That&#8217;s not something you find everywhere, and when you do find it, you hold onto it.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tBeyond that, the opportunity itself is genuinely exciting. Joining a highly respected digital product business at a key inflection point, with a clear growth vision, an exceptional reputation and a client base that speaks for itself. There&#8217;s enormous potential here and I wanted to be part of building something, not just maintaining it.<\/p>\n\n<h2\tdata-slug=\"\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tTell us about your background; how has your previous experience prepared you for this role?<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tI&#8217;ve spent over 15 years working in founder-led, VC and PE-backed services businesses, so I&#8217;m no stranger to the pace and pressure of ambitious growth environments.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe most formative period of my career was nine years at ANS Group, including six years as Professional Services Director. During that time I was part of a team that delivered exponential growth in preparation for a PE-backed MBO and subsequent merger with UKFast. It was a period of real transformation and it taught me a great deal about what it takes to scale sustainably.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tMost recently, I was COO at OBT Live, where I had the opportunity to build operations, product strategy and commercial foundations from scratch. That experience of building things, rather than simply inheriting them, is something I&#8217;m bringing directly into this role.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tAcross all of those experiences, the common thread has been aligning sales, delivery and operations to drive scalable growth. That&#8217;s exactly what this role calls for.<\/p>\n\n<h2\tdata-slug=\"\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tMobile experience is at the core of what Apadmi does \u2014 where do you see the biggest opportunity in mobile right now?<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe next big shift is around much more personalised, data-led experiences in apps. We&#8217;re already starting to see this play out with apps moving beyond being a simple interface and becoming genuinely intelligent platforms that understand the user, anticipate their needs and respond in real time.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tAI and real-time data are at the heart of this. The most exciting mobile experiences over the next few years will be adaptive, anticipatory ones. Instead of opening an app to do something, the app will already know what you&#8217;re likely to need.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tFor brands, this opens up a huge opportunity to build deeper relationships with customers through loyalty, payments, services and ongoing engagement. Apadmi is already moving in this direction with new partnerships such as Talon.One and Antavo reflecting a conscious shift towards data-led, personalised experiences. That&#8217;s a compelling space to be working in, and I&#8217;m excited to help maximise the commercial opportunity that comes with it.<\/p>\n\n<h2\tdata-slug=\"what-are-you-most-looking-forward-to-in-your-first-few-months\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWhat are you most looking forward to in your first few months?<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tGetting under the skin of the business, understanding where the real commercial opportunities lie, and starting to build the foundations of a revenue function that can scale with Apadmi&#8217;s ambitions. There&#8217;s a lot of energy here and a lot to get stuck into \u2014 I can&#8217;t wait to get started.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t>\n\t\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Apadmi-logo-white-square-rotation.webp\"\n\talt=\"Apadmi logo on an orange background\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FC753D;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Let\u2019s build what\u2019s next<\/span>\n\t<span aria-hidden=\"true\">Let\u2019s build what\u2019s next<\/span>\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tWe work with ambitious organisations to design, build, and scale digital products that solve real problems, improve customer experiences, and deliver measurable impact.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\thref=\"\/en-nl\/contact\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0\">\n\t\n\t<span class=\"\">\n\t\tContact Us\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":3153,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-5029","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chief Revenue Officer joins Apadmi to support continued growth &#8211; Apadmi<\/title>\n<meta name=\"description\" content=\"Apadmi welcomes Rachel Wood to the team as our first-ever Chief Revenue Officer. 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