{"id":5032,"date":"2026-02-22T12:32:00","date_gmt":"2026-02-22T12:32:00","guid":{"rendered":"https:\/\/apadmi.com\/insights\/how-to-prepare-for-ai-impact-on-app-store-and-play-store-search\/"},"modified":"2026-07-23T11:24:48","modified_gmt":"2026-07-23T11:24:48","slug":"how-to-prepare-for-ai-impact-on-app-store-and-play-store-search","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/en-nl\/insights\/how-to-prepare-for-ai-impact-on-app-store-and-play-store-search\/","title":{"rendered":"How to prepare for AI impact on App Store and Play Store search"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tHow to prepare for AI impact on App Store and Play Store search\t<\/h1>\n\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/abstract-orange-building-blue-sky-lamppost.webp\"\n\talt=\"\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #766148;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tRecent changes to the way in which Gemini has been integrated into search within the Play Store is having a big impact on how users are finding apps.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tAs of earlier this month, Google introduced Gemini into its Ask Play functionality in the Play Store, making it less \u2018simple search bar\u2019 and more \u2018AI-driven assistant\u2019.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tIt brings a wealth of extra information into the mix in terms of being able to rapidly search reviews, screenshots, functionality and technical capability. It\u2019s also a sign that the old rules of <a href=\"\/en-nl\/solutions\/app-store-optimisation\/\">App Store Optimisation (ASO)<\/a> are being re-written.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWhat does it mean for app owners, developers and ultimately users, what should we be doing as a result and what\u2019s Apple\u2019s counter-punch? Apadmi\u2019s Product Marketing Lead Aimee Heeran investigates\u2026<\/p>\n\n<h2\tdata-slug=\"moving-from-search-to-ask-play\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tMoving from search to Ask Play<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tOriginally a simple Q&amp;A box on individual app pages, Ask Play has evolved into a store-wide personal assistant powered by Gemini 3 Flash. In the latest version of Play Store (49.3), it now sits front and centre as a chatbot directly on app listings.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWhen a user views an app listing page, they will be able to ask questions like &#8216;does it offer free delivery&#8217; or &#8216;is there a loyalty program&#8217; &#8211; so you can ask directly about functionality.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tFurthermore, the results are based on a cross-reference of metadata, technical documentation and thousands of user reviews resulting in a more considered recommendation.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tSo what should the new priorities be?<\/p>\n\n<h2\tdata-slug=\"optimising-for-ai-answers-not-keywords\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tOptimising for AI answers, not keywords<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe Play Store description will be the primary source material for Gemini. A static, keyword-stuffed description will no longer be enough. This will need to be updated for high-clarity, feature-rich text to ensure the AI &#8220;knows&#8221; the full value proposition of the app.<\/p>\n\n<h2\tdata-slug=\"thousands-of-reviews-one-ai-answer\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tThousands of reviews, one AI answer<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tMaintaining reviews and ratings still remains essential and you could argue even more so. Gemini will sift through thousands of reviews to create a single, prominent summary. One week of unresolved negative feedback on &#8220;navigation&#8221; could now be surfaced by the AI as a definitive reason not to download.<\/p>\n\n<h2\tdata-slug=\"screenshots-as-a-source-of-data\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tScreenshots as a source of data<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tEnabling an app to shine by showcasing screenshots is still an important part of the shop window, but it\u2019s no longer just for the users. Data from screenshots is further fuel for search and should clearly depict the UI features within the app as the AI uses them to validate your app&#8217;s capabilities.<\/p>\n\n<h2\tdata-slug=\"cadence-equals-trust\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tCadence equals trust<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tStale metadata leads to stale AI answers. Frequent updates and \u2018What\u2019s new\u2019 logs are essential to feed the AI the most current information about features and fixes in apps. The information must also move from being keyword-centric to intent-centric, considering key functionality and features as well as what problem a user might want an app to solve.<\/p>\n\n<h2\tdata-slug=\"where-does-that-leave-apple\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWhere does that leave Apple?<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tOn the idea of intent, that brings things nicely onto Apple. While Google focuses on a dedicated store assistant, Apple\u2019s approach through Apple Intelligence is broader. Apple is expected to roll out what\u2019s being called \u2018World Knowledge Answers\u2019 in the Spring, which integrates App Store data directly into Siri and Spotlight.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe key difference lies in intent. While Gemini tells you about an app, Apple\u2019s system-wide AI focuses on doing things with the app. Apple Intelligence uses App Intents to let users find apps not by searching for its name, but by asking Siri to perform a task like, &#8216;Find an app that can scan this receipt and split the bill.&#8217;<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t&#8220;This represents a big shift in the way users will be assessing apps before they download,&#8221; says Apadmi&#8217;s Head of Product Marketing, Emma Casson. &#8220;It reinforces the need to ensure the fundamentals of product marketing (descriptions, reviews, community management, technical information, updates) are not just up to date, but are evolving to ensure visibility with AI as well as users.&#8221;<\/p>\n\n<h2\tdata-slug=\"xn-whats-coming-next-kq9j\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWhat\u2019s coming next?<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe are moving into the era of agentic discovery. We can expect Gemini and Siri to not just recommend apps, but to proactively offer to set them up for us. Imagine an AI saying, &#8216;I found a travel app that matches your itinerary; would you like me to install it and import your flight details from your email?&#8217;<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tIn the meantime, the goal is no longer just to be found, but to be trustworthy and technically transparent enough for an AI to surface your product and have confidence it will do what it says it can.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t>\n\t\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Apadmi-logo-white-square-rotation.webp\"\n\talt=\"Apadmi logo on an orange background\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FC753D;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Let\u2019s build what\u2019s next<\/span>\n\t<span aria-hidden=\"true\">Let\u2019s build what\u2019s next<\/span>\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tWe work with ambitious organisations to design, build, and scale digital products that solve real problems, improve customer experiences, and deliver measurable impact.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\thref=\"\/en-nl\/contact\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0\">\n\t\n\t<span class=\"\">\n\t\tContact us\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":1034,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-5032","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to prepare for AI impact on App Store and Play Store search &#8211; Apadmi<\/title>\n<meta name=\"description\" content=\"Recent changes to the way in which Gemini has been integrated into search within the Play Store is having a big impact on how users are finding apps. 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