{"id":5033,"date":"2026-02-12T19:59:00","date_gmt":"2026-02-12T19:59:00","guid":{"rendered":"https:\/\/apadmi.com\/insights\/sri-lankan-supermarket-keells-leads-the-way-in-loyalty-with-new-app\/"},"modified":"2026-07-23T12:02:58","modified_gmt":"2026-07-23T12:02:58","slug":"sri-lankan-supermarket-keells-leads-the-way-in-loyalty-with-new-app","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/en-nl\/insights\/sri-lankan-supermarket-keells-leads-the-way-in-loyalty-with-new-app\/","title":{"rendered":"Top Sri Lankan supermarket Keells leads the way in loyalty with new Apadmi-built app"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tSri Lankan supermarket Keells leads the way in loyalty \t<\/h1>\n\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/keells-nexus-jeans-pocket.webp\"\n\talt=\"A mobile peeks out of a woman&#039;s jean&#039;s pocket, displaying the Keells Nexus app\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #8D8B7A;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tLeading Sri Lankan grocer Keells has created an <a href=\"\/en-nl\/work\/keells\">all-new mobile app<\/a> to support its Nexus Rewards programme, with the aim of delivering the best possible loyalty experience to its 2 million customers.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tKeells Nexus first launched in 2000 and this move builds on existing discounts to provide a more seamless experience for customers accessing offers and deals.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tIts aim is to make shopping at Keells even better by using mobile to create a personalised loyalty journey which connects online and in-store experiences and provide easier ways to earn and use rewards, track points and find partner offers.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe app is the product of a cross-continental collaboration between Keells and global mobile specialist partner Apadmi and was created by teams working across Europe and Asia.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tNilusha Fernando Head of Marketing, Keells Supermarkets &amp; Senior Vice President, John Keells Group said: \u201cAt the heart of Keells Nexus is a simple but powerful belief that life is better when we\u2019re connected. Working in partnership with Apadmi, we have created an app which brings our purpose to life by helping customers save more, enjoy exclusive rewards and feel part of a community.\u201d<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWhile strengthening the relationship with existing customers through engaging and retaining current Nexus Rewards members, the app is also expected to drive growth by reaching new customers. The launch is being promoted in all 144 Keells stores across Sri Lanka.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tCreating a collaborative approach across Keells\u2019 Colombo base and Apadmi\u2019s European offices, the multidisciplinary team involved strategists, developers, designers and QA.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tMark Collin, Chief Growth Officer at Apadmi said: \u201cNexus Rewards is shaping the future of digital services and is a &#8216;first-of-its-kind product&#8217; in the Sri Lankan market. Team members from Apadmi and Keells have worked seamlessly &#8211; the collaboration and distributed scrum approach between continents has been a joy to behold. We\u2019re excited about what comes next. Life begins at launch.\u201d<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tOsanda Warnekulasooriya the Head of IT, Retail Sector and Senior Vice President, John Keells Group added: \u201cWorking with Apadmi has been an incredible learning experience. We collaborated with true mobile experts gaining valuable insights not only into product development, but also best practices in sprint planning, UX, and digital architecture. Their expertise has helped us build a loyalty platform that\u2019s designed for scale, simplicity and future innovation.\u201d<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThis launch also marks a significant step in Apadmi&#8217;s increasing global presence, having recently opened a hub in Colombo to further support Sri Lankan brands and businesses in crafting exceptional mobile experiences as\u00a0<a href=\"\/en-nlinsights\/sri-lankas-mobile-moment-key-trends-shaping-the-future\/\" target=\"_blank\" rel=\"noreferrer noopener\">demand grows in the region<\/a>.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t>\n\t\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Apadmi-logo-white-square-rotation.webp\"\n\talt=\"Apadmi logo on an orange background\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FC753D;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Let\u2019s build what\u2019s next<\/span>\n\t<span aria-hidden=\"true\">Let\u2019s build what\u2019s next<\/span>\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tWe work with ambitious organisations to design, build, and scale digital products that solve real problems, improve customer experiences, and deliver measurable impact.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\thref=\"\/en-nl\/contact\/\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0\">\n\t\n\t<span class=\"\">\n\t\tContact us\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":631,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-5033","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Sri Lankan supermarket Keells leads the way in loyalty with new Apadmi-built app &#8211; Apadmi<\/title>\n<meta name=\"description\" content=\"Leading Sri Lankan grocer Keells has created an all-new mobile app in partnership with Apadmi to support its Nexus Rewards programme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/sri-lankan-supermarket-keells-leads-the-way-in-loyalty-with-new-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Sri Lankan supermarket Keells leads the way in loyalty with new Apadmi-built app &#8211; Apadmi\" \/>\n<meta property=\"og:description\" content=\"Leading Sri Lankan grocer Keells has created an all-new mobile app in partnership with Apadmi to support its Nexus Rewards programme.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apadmi.com\/en-nl\/insights\/sri-lankan-supermarket-keells-leads-the-way-in-loyalty-with-new-app\/\" \/>\n<meta property=\"og:site_name\" content=\"Apadmi\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-23T12:02:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apadmi.com\/uploads\/2026\/07\/keells-nexus-jeans-pocket.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/sri-lankan-supermarket-keells-leads-the-way-in-loyalty-with-new-app\\\/\",\"url\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/sri-lankan-supermarket-keells-leads-the-way-in-loyalty-with-new-app\\\/\",\"name\":\"Top Sri Lankan supermarket Keells leads the way in loyalty with new Apadmi-built app &#8211; 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