{"id":5042,"date":"2025-12-17T12:32:00","date_gmt":"2025-12-17T12:32:00","guid":{"rendered":"https:\/\/apadmi.com\/insights\/apadmi-2025-a-year-in-review\/"},"modified":"2026-07-23T11:16:02","modified_gmt":"2026-07-23T11:16:02","slug":"apadmi-2025-a-year-in-review","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-2025-a-year-in-review\/","title":{"rendered":"Apadmi 2025: A year in review"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tApadmi 2025: A year in review\t<\/h1>\n\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/abstract-orange-rocks.webp\"\n\talt=\"\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #B06A36;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tNew countries, new clients and new capabilities &#8211; 12 things Apadmi is proud to celebrate as the end of the year approaches.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<h2\tdata-slug=\"1-apadmi-plants-flag-in-poland\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t1. Apadmi plants flag in Poland<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tAnother year of growth kicked off in style in January with our new friends in Poland Droids On Roids\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-expands-further-into-europe-with-polish-acquisition\/\" target=\"_blank\" rel=\"noreferrer noopener\">joining the Apadmi family<\/a>, adding another 100 mobile experts to the team. Based in Wroc\u0142aw and boasting big name clients like Carlsberg and CCC, it\u2019s been a brilliant first year with two Maximising Mobile events in Warsaw, cross-functional teams working in multiple locations and new clients in retail and travel.<\/p>\n\n<h2\tdata-slug=\"2-pinch-punch-a-move-into-media\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t2. Pinch, punch &#8211; a move into media<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe Apadmi Group was further bolstered in July with another acquisition in Amsterdam adding expertise within an entirely new sector. Media specialist\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-boosts-dutch-position-with-additional-amsterdam-expansion\/\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/insights\/apadmi-boosts-dutch-position-with-additional-amsterdam-expansion\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinch<\/a>\u00a0has been delivering brilliant mobile experiences to leading media houses and publishers in the Benelux region for more than 10 years and is now part of Apadmi, adding\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/sectors\/media-publishing\/\" data-type=\"link\" data-id=\"https:\/\/www.apadmi.com\/en-nl\/sectors\/media-publishing\/\" target=\"_blank\" rel=\"noreferrer noopener\">media<\/a>\u00a0capability alongside our existing experience in retail, financial services, healthcare, utilities and travel.<\/p>\n\n<h2\tdata-slug=\"3-public-sector-partners-still-saving-lives\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t3. Public sector partners &#8211; still saving lives<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tFrom growth into media, to consolidation within an existing sector &#8211; Apadmi\u2019s ongoing partnership with NHS Blood and Transplant has created efficiencies for specialist teams supporting the organ donor process for more than a decade. The work was brought to life in\u00a0<a href=\"https:\/\/www.apadmi.com\/insights\/news\/short-film-with-nhs-blood-and-transplant-showcases-life-saving-technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">video<\/a>\u00a0and on-stage at Manchester Tech Fest in September. Apadmi also extended its public sector work in this year by embarking on an exciting project in a new area &#8211; more on this in 2026!<\/p>\n\n<h2\tdata-slug=\"4-xn-dominos-app-continues-to-deliver-ds8t\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t4. Domino\u2019s app continues to deliver<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tLongstanding partnerships are an ongoing theme at Apadmi with many of our clients having worked with us for several years. Apadmi has collaborated with Domino\u2019s UK&amp;I since 2019, creating its\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/work\/dominos\/\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/work\/dominos\/\" target=\"_blank\" rel=\"noreferrer noopener\">award-winning mobile app<\/a>, which now accounts for 76% of its online revenue. The Domino\u2019s team has designated space in Apadmi\u2019s Manchester HQ and the relationship has been further extended in 2025.<\/p>\n\n<h2\tdata-slug=\"5-loyalty-pubs-and-restaurants\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t5. Loyalty, pubs and restaurants<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tMobile is playing an increasingly important role as an enabler of extra loyalty and to build on Apadmi\u2019s ongoing work with a leading UK pub and restaurant business, we launched a new loyalty app this year, delivering personalised offers, discounts and rewards. Initial results are super encouraging, giving customers a seamless experience before, during and after their visit across multiple brands.<\/p>\n\n<h2\tdata-slug=\"6-voting-with-your-feet\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t6. Voting with your feet<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tLeading sportswear retailer Footasylum also made big strides in loyalty and mobile in 2025, working with Apadmi to launch an all-new app, focussing on creating the best shopping experience for its customers. Alongside the initial build, Apadmi is also providing ongoing support through its Performance Team ensuring ongoing optimisation. Footasylum is also blazing a trail with its approach to combining commerce and content, having created its own hugely successful YouTube reality series\u00a0<a href=\"https:\/\/www.footasylum.com\/locked-in\/?srsltid=AfmBOopH2derTTAwA-KVAIyMjq2SJ2GTOzB6n6n4gSmRdpESIa4I7CA8\" target=\"_blank\" rel=\"noreferrer noopener\">Locked In<\/a>.<\/p>\n\n<h2\tdata-slug=\"7-mobile-insights\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t7. Mobile insights<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThere has been plenty of Apadmi content to spread the mobile gospel this year (and not just at Christmas). In depth reports included the\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/download\/digital-customer-loyalty-report-2025\/\" data-type=\"link\" data-id=\"https:\/\/www.apadmi.com\/en-nl\/download\/digital-customer-loyalty-report-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Digital Loyalty Report<\/u><\/a>, the\u00a0<u>App Champions Report<\/u>\u00a0and most recently a temperature check of where mobile technology is now and what to expect next in the\u00a0<a href=\"https:\/\/www.apadmi.com\/insights\/resources\/mobile-tech-trends-report-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Apadmi Mobile Tech Trends Report<\/u><\/a>.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThis was supported by more than 50 thought leadership articles covering everything from advances in agentic technology to how AI is influencing customer service, to mobile UX design best practice and the power of pocket nudges. Plenty of\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/insights\" target=\"_blank\" rel=\"noreferrer noopener\"><u>bedtime reading<\/u><\/a>\u00a0for the festive period!<\/p>\n\n<h2\tdata-slug=\"8-people-power\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t8. People power<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tOf course none of our success this year would be possible without our fantastic people. Apadmi\u2019s mobile experts now total more than 450, with good news at both ends of the scale. In its fourth year, Apadmi\u2019s grad programme is nurturing new talent, while our retention rate of existing talent is an impressive 90.8%. Perhaps the best endorsement though, is being recognised in the\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-makes-sunday-times-best-places-to-work-for-third-year-in-a-row\/\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/insights\/apadmi-makes-sunday-times-best-places-to-work-for-third-year-in-a-row\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sunday Times Best Places to Work <\/a>list for the third year in a row.<\/p>\n\n<h2\tdata-slug=\"9-partnerships-platforms-and-progress\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t9. Partnerships, platforms and progress<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tApadmi\u2019s partnership programme has progressed rapidly in 2025. Working alongside big content and loyalty platform partners, we\u2019re able to ensure the right mobile experience is in place to unlock both customer and business value. With partner activity across retail, travel and financial services, the team has delivered events in Amsterdam, Berlin, Barcelona, Lisbon and London. That\u2019s been supported by 12 further Apadmi owned events in Poland, the Netherlands and the UK.<\/p>\n\n<h2\tdata-slug=\"10-going-global\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t10. Going global<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tApadmi\u2019s international growth has gathered further momentum with new projects in new markets. We\u2019ve been spreading our wings with client wins including app optimisation work for a Middle Eastern airline, an all-new loyalty app for a leading supermarket chain in Asia and an ongoing digital project partnership for an international airport group.<\/p>\n\n<h2\tdata-slug=\"11-rewarded-by-awards\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t11. Rewarded by awards<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tA full trophy cabinet shouldn\u2019t be the only barometer for a successful year, but winning awards is always nice. Humble brags aside, we\u2019ve managed to bag our fair share of silverware this year making 20 shortlists and bagging 13 wins: including Dev Agency of the year at the Global Agency Awards; Digital Transformation Agency at Campaign\u2019s Agency of the year Awards; Most Impressive Growth at the UK Business Tech Awards; and Our CEO Garry Partington also won the Great British Entrepreneur Award for the North West.<\/p>\n\n<h2\tdata-slug=\"12-financial-success\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t12. Financial success<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tFinally, at number 12 it\u2019s not drummers drumming to finish the year, but the heartbeat of any successful business &#8211; its finances. And the Apadmi books continue to make for\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-enjoys-another-year-of-financial-growth\/\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/insights\/apadmi-enjoys-another-year-of-financial-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">good reading<\/a>. Revenue across FY25 is up 32% on the previous year, backed up by a 54% increase in EBITDA, with more of the same forecast for 2026. Mobile is clearly in rude health, but we would say that\u2026<\/p>\n\n<h3\tdata-slug=\"xn-merry-christmas-and-appy-new-year-ud5u\"\n\tclass=\"text-balance font-black uppercase text-16 leading-tight sm:text-20 sm:leading-snug text-start\"\n>\n\tMerry Christmas and \u2018Appy New Year!<\/h3>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t>\n\t\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Apadmi-logo-white-square-rotation.webp\"\n\talt=\"Apadmi logo on an orange background\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FC753D;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Let\u2019s build what\u2019s next<\/span>\n\t<span aria-hidden=\"true\">Let\u2019s build what\u2019s next<\/span>\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tWe work with ambitious organisations to design, build, and scale digital products that solve real problems, improve customer experiences, and deliver measurable impact.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\thref=\"\/en-nl\/contact\/\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0\">\n\t\n\t<span class=\"\">\n\t\tContact us\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":998,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-5042","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apadmi 2025: A year in review &#8211; 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