{"id":5047,"date":"2025-08-11T19:14:00","date_gmt":"2025-08-11T19:14:00","guid":{"rendered":"https:\/\/apadmi.com\/insights\/apadmi-and-the-mobile-company\/"},"modified":"2026-07-23T11:49:19","modified_gmt":"2026-07-23T11:49:19","slug":"apadmi-and-the-mobile-company","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-and-the-mobile-company\/","title":{"rendered":"Apadmi and The Mobile Company &#8211; why we\u2019ve come together"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tApadmi and The Mobile Company &#8211; why we\u2019ve come together\t<\/h1>\n\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/apadmi-mobile-company-lockup.webp\"\n\talt=\"Apadmi and The Mobile Company logo\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #D0846B;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tApadmi\u2019s recent acquisition of The Mobile Company in The Netherlands marks a watershed moment for the business as a clear first step towards its ambition of becoming the international digital product company of choice.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tHere Apadmi\u2019s CEO Garry Partington, Head of Mergers and Acquisitions Jasper van de Luijtgaarden and CEO of The Mobile Company Kees van Mourik talk about why the deal makes sense and why they\u2019re excited about what comes next.<\/p>\n\n<h2\tdata-slug=\"\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tQ: What was the motivation for Apadmi and The Mobile Company joining forces?<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>Garry:\u00a0<\/strong>Apadmi\u2019s formula of focusing on helping our clients solve difficult business problems with great digital products has helped us to deliver fantastic growth over the last couple of years. We know there\u2019s a lot of opportunity to make that work in other markets and we\u2019ve been looking at partners to work with outside the UK. The Mobile Company is already doing that in The Netherlands and it felt like a perfect fit right from the start.<\/p>\n\n<h2\tdata-slug=\"q-what-does-this-mean-for-the-mobile-company\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tQ: What does this mean for The Mobile Company?<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>Kees:<\/strong>&nbsp;For us this is really an opportunity to accelerate growth. It cements our position as the leading mobile experts in the Netherlands and enhances the expertise we can offer to new and existing clients.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tIt also enables our teams to continue to learn and grow. To find a like-minded group of people with ambitions, expertise and a cultural approach the same as ours is very exciting.<\/p>\n\n<h2\tdata-slug=\"q-why-now\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tQ: Why now?<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>Jasper:<\/strong>\u00a0The timing was really about using the momentum from our recent growth to kick start our plan of 5, 5, 1500, which has us aiming to be in 5 countries over the next 5 years with a team of 1500.<\/p>\n\n<h2\tdata-slug=\"\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tQ: That\u2019s an ambitious target during what could be challenging economic times?<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>Jasper:&nbsp;<\/strong>We\u2019re not expecting it to be easy but we believe in the goals we\u2019ve set ourselves. The opportunity comes from the focus on our core expertise.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tMany businesses have an agency of choice capable of delivering a range of services such as creative, media, content management, platform expertise. And that model works well, up to a point.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tBut there comes a time when a digital product reaches its third or fourth cycle and generalist agencies can begin to run out of technical steam. To create great applications which function and evolve as business-critical products requires a specialist supplier, which is where we come in.<\/p>\n\n<h2\tdata-slug=\"xn-q-whats-different-about-apadmi-851t\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tQ: What\u2019s different about Apadmi?<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>Garry:<\/strong>&nbsp;A lot of our clients say that one of the things they really value from us is the honest approach we take when it comes to making technical recommendations. We\u2019re not afraid to say no when we need to and that comes from knowing the technology inside out.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>Jasper:<\/strong>&nbsp;And if you put that technical knowledge alongside our Performance team\u2019s capability to better understand and interpret data while optimising and iterating, and deliver that at a European level, it becomes a very compelling offer.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tYou also have to remember the value for clients in working with a partner which has the scale to be able to access the level of expertise to deliver big projects, while still being at a size when you have access to founders and the most senior people in the business.<\/p>\n\n<h2\tdata-slug=\"\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tQ: What do you think is going to have the biggest impact in the short term?<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>Kees:<\/strong>&nbsp;The fact that we have more strength in depth with a combined team of more than 250 developers, designers and digital product experts means we can offer more expertise and services to our clients and prospects in the Dutch market, while also providing a firm foothold for Apadmi in Amsterdam.&nbsp;<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>Garry:<\/strong>&nbsp;You also have to remember this is just the first step. We also have our Apadmi hubs in Edinburgh and Lisbon and we\u2019re already looking at further moves into other markets for next year, which is really exciting.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t>\n\t\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Apadmi-logo-white-square-rotation.webp\"\n\talt=\"Apadmi logo on an orange background\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FC753D;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Let\u2019s build what\u2019s next<\/span>\n\t<span aria-hidden=\"true\">Let\u2019s build what\u2019s next<\/span>\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tWe work with ambitious organisations to design, build, and scale digital products that solve real problems, improve customer experiences, and deliver measurable impact.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\thref=\"\/en-nl\/contact\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0\">\n\t\n\t<span class=\"\">\n\t\tContact us\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":2419,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-5047","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apadmi and The Mobile Company - why we\u2019ve come together &#8211; Apadmi<\/title>\n<meta name=\"description\" content=\"Apadmi and The Mobile Company unite to form the largest independent mobile team in Europe. Learn why we&#039;re joining forces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-and-the-mobile-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apadmi and The Mobile Company - why we\u2019ve come together &#8211; Apadmi\" \/>\n<meta property=\"og:description\" content=\"Apadmi and The Mobile Company unite to form the largest independent mobile team in Europe. Learn why we&#039;re joining forces.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-and-the-mobile-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Apadmi\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-23T11:49:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apadmi.com\/uploads\/2026\/07\/apadmi-mobile-company-lockup.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/apadmi-and-the-mobile-company\\\/\",\"url\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/apadmi-and-the-mobile-company\\\/\",\"name\":\"Apadmi and The Mobile Company - why we\u2019ve come together &#8211; Apadmi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/apadmi-and-the-mobile-company\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/apadmi-and-the-mobile-company\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/apadmi.com\\\/uploads\\\/2026\\\/07\\\/apadmi-mobile-company-lockup.webp\",\"datePublished\":\"2025-08-11T19:14:00+00:00\",\"dateModified\":\"2026-07-23T11:49:19+00:00\",\"description\":\"Apadmi and The Mobile Company unite to form the largest independent mobile team in Europe. Learn why we're joining forces.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/apadmi-and-the-mobile-company\\\/#breadcrumb\"},\"inLanguage\":\"en-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/apadmi-and-the-mobile-company\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NL\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/apadmi-and-the-mobile-company\\\/#primaryimage\",\"url\":\"https:\\\/\\\/apadmi.com\\\/uploads\\\/2026\\\/07\\\/apadmi-mobile-company-lockup.webp\",\"contentUrl\":\"https:\\\/\\\/apadmi.com\\\/uploads\\\/2026\\\/07\\\/apadmi-mobile-company-lockup.webp\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/apadmi-and-the-mobile-company\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apadmi and The Mobile Company &#8211; why we\u2019ve come together\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#website\",\"url\":\"https:\\\/\\\/www.apadmi.com\\\/\",\"name\":\"Apadmi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.apadmi.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#organization\",\"name\":\"Apadmi\",\"url\":\"https:\\\/\\\/www.apadmi.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NL\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Apadmi\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apadmi and The Mobile Company - why we\u2019ve come together &#8211; Apadmi","description":"Apadmi and The Mobile Company unite to form the largest independent mobile team in Europe. Learn why we're joining forces.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-and-the-mobile-company\/","og_locale":"en_US","og_type":"article","og_title":"Apadmi and The Mobile Company - why we\u2019ve come together &#8211; Apadmi","og_description":"Apadmi and The Mobile Company unite to form the largest independent mobile team in Europe. Learn why we're joining forces.","og_url":"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-and-the-mobile-company\/","og_site_name":"Apadmi","article_modified_time":"2026-07-23T11:49:19+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/apadmi.com\/uploads\/2026\/07\/apadmi-mobile-company-lockup.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-and-the-mobile-company\/","url":"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-and-the-mobile-company\/","name":"Apadmi and The Mobile Company - why we\u2019ve come together &#8211; Apadmi","isPartOf":{"@id":"https:\/\/www.apadmi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-and-the-mobile-company\/#primaryimage"},"image":{"@id":"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-and-the-mobile-company\/#primaryimage"},"thumbnailUrl":"https:\/\/apadmi.com\/uploads\/2026\/07\/apadmi-mobile-company-lockup.webp","datePublished":"2025-08-11T19:14:00+00:00","dateModified":"2026-07-23T11:49:19+00:00","description":"Apadmi and The Mobile Company unite to form the largest independent mobile team in Europe. Learn why we're joining forces.","breadcrumb":{"@id":"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-and-the-mobile-company\/#breadcrumb"},"inLanguage":"en-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-and-the-mobile-company\/"]}]},{"@type":"ImageObject","inLanguage":"en-NL","@id":"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-and-the-mobile-company\/#primaryimage","url":"https:\/\/apadmi.com\/uploads\/2026\/07\/apadmi-mobile-company-lockup.webp","contentUrl":"https:\/\/apadmi.com\/uploads\/2026\/07\/apadmi-mobile-company-lockup.webp","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-and-the-mobile-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.apadmi.com\/en-nl\/"},{"@type":"ListItem","position":2,"name":"Apadmi and The Mobile Company &#8211; why we\u2019ve come together"}]},{"@type":"WebSite","@id":"https:\/\/www.apadmi.com\/#website","url":"https:\/\/www.apadmi.com\/","name":"Apadmi","description":"","publisher":{"@id":"https:\/\/www.apadmi.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.apadmi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NL"},{"@type":"Organization","@id":"https:\/\/www.apadmi.com\/#organization","name":"Apadmi","url":"https:\/\/www.apadmi.com\/","logo":{"@type":"ImageObject","inLanguage":"en-NL","@id":"https:\/\/www.apadmi.com\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Apadmi"},"image":{"@id":"https:\/\/www.apadmi.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/insight\/5047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/users\/12"}],"version-history":[{"count":2,"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/insight\/5047\/revisions"}],"predecessor-version":[{"id":6783,"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/insight\/5047\/revisions\/6783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/media\/2419"}],"wp:attachment":[{"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/media?parent=5047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}