{"id":5057,"date":"2024-12-17T12:14:00","date_gmt":"2024-12-17T12:14:00","guid":{"rendered":"https:\/\/apadmi.com\/insights\/apadmi-2024-a-look-back-on-another-stellar-year\/"},"modified":"2026-07-23T12:32:59","modified_gmt":"2026-07-23T12:32:59","slug":"apadmi-2024-a-look-back-on-another-stellar-year","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-2024-a-look-back-on-another-stellar-year\/","title":{"rendered":"Apadmi 2024 &#8211; A look back on another stellar year"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tApadmi 2024 &#8211; A look back on another stellar year\t<\/h1>\n\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/abstract-orange-cloud-pattern-1.webp\"\n\talt=\"\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FDA619;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\t12 things to celebrate from 2024 as another amazing year for Apadmi draws to a close.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<h2\tdata-slug=\"1-a-digital-product-that-saves-lives\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t1. A digital product that saves lives<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tOur work with <a href=\"https:\/\/www.apadmi.com\/en-nl\/work\/nhs\/\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/work\/nhs\/\" target=\"_blank\" rel=\"noreferrer noopener\">NHS Blood and Transplant<\/a>, is a truly transformative digital product which streamlines the process for accepting or declining organ donations and is estimated to save 61 days per year in manual processes &#8211; equating to 302 more transplants per year. This year marks the 10th anniversary of the Apadmi NHS partnership and it\u2019s still winning awards.<\/p>\n\n<h2\tdata-slug=\"\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t2. Two brilliant mobile experiences, for two brilliant mobile companies<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tIt\u2019s been a busy year in the telco space for Apadmi with a new cross-native app for\u00a0TalkTalk\u00a0leading to less talking to call centres and more customer self-serve. There was also the launch of an all-new app for Curry\u2019s MVNO\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/work\/id-mobile\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/work\/id-mobile\" target=\"_blank\" rel=\"noreferrer noopener\">ID Mobile<\/a>\u00a0taking the product\u2019s App Store Rating from 1.8* to an impressive 4.6* for 2 million customers.<\/p>\n\n<h2\tdata-slug=\"3-on-tv-with-perky-new-poundland-app\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t3. On TV with perky new Poundland app<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe launched the\u00a0Poundland Perks app\u00a0in October &#8211; an all new product for the high-street retailer which took the #1 spot in the free download charts within 24 hours of launch. The app achieved 1.8 million downloads in its first 6 weeks, and even featured on ITV\u2019s\u00a0<em>This Morning<\/em>.<\/p>\n\n<h2\tdata-slug=\"4-all-new-nordics-loyalty-currency\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t4. All-new Nordics loyalty currency<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThere was a running theme of Apadmi-created apps being number one as the\u00a0new loyalty proposition\u00a0from Norwegian Airlines and Strawberry Hotels launched in November and hit the number one spot in the App Store in its first week. The bespoke app, <a href=\"https:\/\/www.apadmi.com\/en-nl\/work\/spenn\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/work\/spenn\">Spenn<\/a>, consolidates multiple loyalty propositions into one seamless, user-friendly mobile experience set to change the loyalty landscape.<\/p>\n\n<h2\tdata-slug=\"5-new-app-and-web-for-student-digs-with-unite\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t5. New app and web for student digs with Unite\u00a0<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tIn September, we were thrilled to see the launch of the new and improved app and website for our client Unite Students. The upgraded website provides a smooth user experience for over 68,000 students browsing Unite Student\u2019s 150+ properties to find accommodation that matches their needs.<\/p>\n\n<h2\tdata-slug=\"6-giving-the-gig-economy-a-boost\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t6. Giving the gig economy a boost\u00a0<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tApadmi worked with\u00a0GigPig to deliver a new mobile experience designed to automate processes, increase efficiency and allow for business growth. The new native app has seen artist sign-ups surging 20% MoM, and artist engagement quadrupling on app compared to web. The app was a finalist for \u2018App of the Year\u2019 at the Prolific North Tech Awards.<\/p>\n\n<h2\tdata-slug=\"7-fighting-fraud-with-cifas\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t7. Fighting fraud with Cifas<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tFraud and Financial Services are constant bedfellows. Fraud prevention service\u00a0Cifas and Apadmi have been leveraging technology to fight the good fight launching the ID Protect app to help users track and stop, suspicious activity. The product delivers enhanced security for individuals and businesses.<\/p>\n\n<h2\tdata-slug=\"\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t8. Mobile product pushes hospitality experience for leading UK pub chain<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tApadmi has been working with a leading hospitality business to transform its customer mobile experience &#8211; this year we developed a custom mobile product to replace a white label solution, allowing for greater personalisation and data capture. We supported the migration of millions of users, with the product quickly driving increased spend via app vs at till.<\/p>\n\n<h2\tdata-slug=\"9-accelerating-growth-for-asda-rewards\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t9. Accelerating growth for Asda Rewards<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe\u2019re extremely proud of our work with\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Asda <\/a>this year. We supported the leading grocer in launching Baby Club, as well as CashPot for Schools &#8211; allowing customers to raise almost \u00a36 million for schools across the UK. The sky\u2019s the limit for 2025!<\/p>\n\n<h2\tdata-slug=\"10-the-wonderful-wonder-weeks\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t10. The\u00a0<em>wonderful<\/em>\u00a0Wonder Weeks<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tOver in our Dutch HQ in Amsterdam, our mobile specialists have been busy looking for new ways to unlock value for longstanding client\u00a0The Wonder Weeks. Our development team converted the app from &#8216;single-purchase&#8217; to a subscription model, enabling more flexible payments and business growth, driving a 90% increase in revenue.<\/p>\n\n<h2\tdata-slug=\"\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t11. Awards, trophies and The Sunday Times&#8230;<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWhen better to celebrate award success than at the end of the year and 2024 has been a big one. Apadmi made\u00a0The Sunday Times Best Places to Work\u00a0list for the second year running, the\u00a0FONK 150\u00a0top creative agencies in the Netherlands and we bagged silverware for our client work with Sykes Cottages, the\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/work\/co-op\/\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/work\/co-op\/\" target=\"_blank\" rel=\"noreferrer noopener\">Co-op<\/a>,\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/work\/dominos\/\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/work\/dominos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Domino\u2019s <\/a>as well as being named Medium Tech Company of the Year at the UK Business Tech Awards. Phew!<\/p>\n\n<h2\tdata-slug=\"\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t12. Fantastic financial growth means we\u2019re on the right track<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tAnd to top it all off, Apadmi has delivered\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-hits-record-annual-growth\/\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/insights\/apadmi-hits-record-annual-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">record annual growth <\/a>with its latest accounts in 2024 showing revenue increase at an impressive 36% year on year. That\u2019s bolstered by a 156% increase in EBITDA across Apadmi Group Ltd. Here\u2019s to more of the same in 2025\u2026<\/p>\n\n<h3\tdata-slug=\"xn-appy-christmas-nw9h\"\n\tclass=\"text-balance font-black uppercase text-16 leading-tight sm:text-20 sm:leading-snug text-start\"\n>\n\t\u2018Appy Christmas!<\/h3>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t>\n\t\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Apadmi-logo-white-square-rotation.webp\"\n\talt=\"Apadmi logo on an orange background\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FC753D;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Let\u2019s build what\u2019s next<\/span>\n\t<span aria-hidden=\"true\">Let\u2019s build what\u2019s next<\/span>\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tWe work with ambitious organisations to design, build, and scale digital products that solve real problems, improve customer experiences, and deliver measurable impact.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\thref=\"\/en-nl\/contact\/\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0\">\n\t\n\t<span class=\"\">\n\t\tContact us\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":985,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-5057","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apadmi 2024 - A look back on another stellar year &#8211; Apadmi<\/title>\n<meta name=\"description\" content=\"12 things to celebrate from 2024 as another amazing year for Apadmi draws to a close.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-2024-a-look-back-on-another-stellar-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apadmi 2024 - A look back on another stellar year &#8211; Apadmi\" \/>\n<meta property=\"og:description\" content=\"12 things to celebrate from 2024 as another amazing year for Apadmi draws to a close.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-2024-a-look-back-on-another-stellar-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Apadmi\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-23T12:32:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apadmi.com\/uploads\/2026\/07\/abstract-orange-cloud-pattern-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/apadmi-2024-a-look-back-on-another-stellar-year\\\/\",\"url\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/apadmi-2024-a-look-back-on-another-stellar-year\\\/\",\"name\":\"Apadmi 2024 - A look back on another stellar year &#8211; 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