{"id":5060,"date":"2024-06-05T13:09:00","date_gmt":"2024-06-05T13:09:00","guid":{"rendered":"https:\/\/apadmi.com\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/"},"modified":"2026-07-23T12:21:17","modified_gmt":"2026-07-23T12:21:17","slug":"asda-partners-with-apadmi-to-accelerate-mobile-growth","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/en-nl\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/","title":{"rendered":"Asda partners with Apadmi to accelerate mobile growth"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tAsda partners with Apadmi to accelerate mobile growth\t<\/h1>\n\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/asda-rewards-insight.webp\"\n\talt=\"Inside an Asda supermarket\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #91917A;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tAsda has officially partnered with Manchester-based mobile experts Apadmi to scale their Asda Rewards app.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tAsda Rewards is the supermarket giant\u2019s loyalty app which came to market in 2022. The app gives customers the opportunity to earn Asda Pounds into a Cashpot which they can spend at Asda either in store or online. With ambitious business goals to achieve over the next 5 years, Asda were looking for a strategic partner to inject pace and facilitate growth.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tApadmi\u2019s experience with other leading\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/sectors\/retail\/\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/sectors\/retail\/\" target=\"_blank\" rel=\"noreferrer noopener\">retailers <\/a>such as\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/work\/dominos\/\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/work\/dominos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Domino\u2019s<\/a>,\u00a0Argos and <a href=\"https:\/\/www.apadmi.com\/en-nl\/\/work\/the-very-group\/\" data-type=\"link\" data-id=\"https:\/\/www.apadmi.com\/en-nl\/\/work\/the-very-group\/\" target=\"_blank\" rel=\"noreferrer noopener\">Very <\/a>impressed Asda, whose headquarters are also Northern-based in nearby Leeds.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWorking with Apadmi is already allowing Asda to prioritise, define and deliver exciting new features with high impact for both customers and the business. The collaboration sees Apadmi\u2019s\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/solutions\/mobile-app-design-development\/\" data-type=\"link\" data-id=\"https:\/\/www.apadmi.com\/en-nl\/solutions\/mobile-app-design-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">development<\/a>,\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/solutions\/strategy\/\" data-type=\"link\" data-id=\"https:\/\/www.apadmi.com\/en-nl\/solutions\/strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">strategic <\/a>and\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/solutions\/conversion-rate-optimisation\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/solutions\/conversion-rate-optimisation\" target=\"_blank\" rel=\"noreferrer noopener\">app marketing<\/a>\u00a0teams working closely with Asda\u2019s teams to swiftly achieve these goals.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe pair have already worked together alongside various delivery partners to launch the new Asda Rewards Baby Club, which gives a 10% cashpot across all baby items to all members who sign up from now until the end of June. Apadmi\u2019s App Store Optimisation specialists have been promoting the new initiative via In-App Events\u00a0in the app stores to maximise visibility and drive downloads for the Rewards app.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tOn the recently formed partnership, Asda\u2019s Mark Baxter, Director of Asda Rewards commented, \u201cWe\u2019re excited to be collaborating with Apadmi to further strengthen our loyalty offering &#8211; we\u2019re looking forward to drawing on their mobile expertise, especially in retail and loyalty.\u201d<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t\u201cWe strive to save our customers money, and to offer the best value possible for families across the country, so by further investing in our Asda Rewards app, we can continue to do this for many years to come.\u201d<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tMobile experts Apadmi have 15 years of experience in designing, developing and optimising mobile apps for household name brands and organisations, including the likes of the\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/work\/bbc-iplayer-radio\/\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/work\/bbc\/\" target=\"_blank\" rel=\"noreferrer noopener\">BBC<\/a> and the\u00a0<a href=\"https:\/\/www.apadmi.com\/en-nl\/work\/nhs\" data-type=\"link\" data-id=\"apadmi.com\/en-nl\/work\/nhs\" target=\"_blank\" rel=\"noreferrer noopener\">NHS<\/a>. Apadmi unlock new value through strategy, platforms, middleware and systems integrations that transform the way businesses work.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tApadmi\u2019s Client Services Director Keeley Lee commented, \u201cWe are thrilled to be partnering with Asda &#8211; with more than 18 million people shopping with the retail giant every week, there\u2019s a huge opportunity to deliver real impact through technology.\u201d<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t\u201cOur collaboration is now underway and the Apadmi team is really excited to get stuck into the project and start unlocking more value for Asda and their customers.\u201d<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t>\n\t\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Apadmi-logo-white-square-rotation.webp\"\n\talt=\"Apadmi logo on an orange background\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FC753D;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">Let\u2019s build what\u2019s next<\/span>\n\t<span aria-hidden=\"true\">Let\u2019s build what\u2019s next<\/span>\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tWe work with ambitious organisations to design, build, and scale digital products that solve real problems, improve customer experiences, and deliver measurable impact.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\thref=\"\/en-nl\/contact\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0\">\n\t\n\t<span class=\"\">\n\t\tContact us\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":3155,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-5060","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Asda partners with Apadmi to accelerate mobile growth &#8211; Apadmi<\/title>\n<meta name=\"description\" content=\"Asda has officially partnered with Manchester-based mobile experts Apadmi to scale their Asda Rewards app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asda partners with Apadmi to accelerate mobile growth &#8211; Apadmi\" \/>\n<meta property=\"og:description\" content=\"Asda has officially partnered with Manchester-based mobile experts Apadmi to scale their Asda Rewards app.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apadmi.com\/en-nl\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Apadmi\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-23T12:21:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apadmi.com\/uploads\/2026\/07\/asda-rewards-insight.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/asda-partners-with-apadmi-to-accelerate-mobile-growth\\\/\",\"url\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/asda-partners-with-apadmi-to-accelerate-mobile-growth\\\/\",\"name\":\"Asda partners with Apadmi to accelerate mobile growth &#8211; Apadmi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/asda-partners-with-apadmi-to-accelerate-mobile-growth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/asda-partners-with-apadmi-to-accelerate-mobile-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/apadmi.com\\\/uploads\\\/2026\\\/07\\\/asda-rewards-insight.webp\",\"datePublished\":\"2024-06-05T13:09:00+00:00\",\"dateModified\":\"2026-07-23T12:21:17+00:00\",\"description\":\"Asda has officially partnered with Manchester-based mobile experts Apadmi to scale their Asda Rewards app.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/asda-partners-with-apadmi-to-accelerate-mobile-growth\\\/#breadcrumb\"},\"inLanguage\":\"en-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/asda-partners-with-apadmi-to-accelerate-mobile-growth\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NL\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/asda-partners-with-apadmi-to-accelerate-mobile-growth\\\/#primaryimage\",\"url\":\"https:\\\/\\\/apadmi.com\\\/uploads\\\/2026\\\/07\\\/asda-rewards-insight.webp\",\"contentUrl\":\"https:\\\/\\\/apadmi.com\\\/uploads\\\/2026\\\/07\\\/asda-rewards-insight.webp\",\"width\":1600,\"height\":900,\"caption\":\"Inside an Asda supermarket\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/insights\\\/asda-partners-with-apadmi-to-accelerate-mobile-growth\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.apadmi.com\\\/en-nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Asda partners with Apadmi to accelerate mobile growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#website\",\"url\":\"https:\\\/\\\/www.apadmi.com\\\/\",\"name\":\"Apadmi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.apadmi.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#organization\",\"name\":\"Apadmi\",\"url\":\"https:\\\/\\\/www.apadmi.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NL\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Apadmi\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Asda partners with Apadmi to accelerate mobile growth &#8211; Apadmi","description":"Asda has officially partnered with Manchester-based mobile experts Apadmi to scale their Asda Rewards app.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.apadmi.com\/en-nl\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/","og_locale":"en_US","og_type":"article","og_title":"Asda partners with Apadmi to accelerate mobile growth &#8211; Apadmi","og_description":"Asda has officially partnered with Manchester-based mobile experts Apadmi to scale their Asda Rewards app.","og_url":"https:\/\/www.apadmi.com\/en-nl\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/","og_site_name":"Apadmi","article_modified_time":"2026-07-23T12:21:17+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/apadmi.com\/uploads\/2026\/07\/asda-rewards-insight.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.apadmi.com\/en-nl\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/","url":"https:\/\/www.apadmi.com\/en-nl\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/","name":"Asda partners with Apadmi to accelerate mobile growth &#8211; Apadmi","isPartOf":{"@id":"https:\/\/www.apadmi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.apadmi.com\/en-nl\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/#primaryimage"},"image":{"@id":"https:\/\/www.apadmi.com\/en-nl\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/apadmi.com\/uploads\/2026\/07\/asda-rewards-insight.webp","datePublished":"2024-06-05T13:09:00+00:00","dateModified":"2026-07-23T12:21:17+00:00","description":"Asda has officially partnered with Manchester-based mobile experts Apadmi to scale their Asda Rewards app.","breadcrumb":{"@id":"https:\/\/www.apadmi.com\/en-nl\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/#breadcrumb"},"inLanguage":"en-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.apadmi.com\/en-nl\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/"]}]},{"@type":"ImageObject","inLanguage":"en-NL","@id":"https:\/\/www.apadmi.com\/en-nl\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/#primaryimage","url":"https:\/\/apadmi.com\/uploads\/2026\/07\/asda-rewards-insight.webp","contentUrl":"https:\/\/apadmi.com\/uploads\/2026\/07\/asda-rewards-insight.webp","width":1600,"height":900,"caption":"Inside an Asda supermarket"},{"@type":"BreadcrumbList","@id":"https:\/\/www.apadmi.com\/en-nl\/insights\/asda-partners-with-apadmi-to-accelerate-mobile-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.apadmi.com\/en-nl\/"},{"@type":"ListItem","position":2,"name":"Asda partners with Apadmi to accelerate mobile growth"}]},{"@type":"WebSite","@id":"https:\/\/www.apadmi.com\/#website","url":"https:\/\/www.apadmi.com\/","name":"Apadmi","description":"","publisher":{"@id":"https:\/\/www.apadmi.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.apadmi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NL"},{"@type":"Organization","@id":"https:\/\/www.apadmi.com\/#organization","name":"Apadmi","url":"https:\/\/www.apadmi.com\/","logo":{"@type":"ImageObject","inLanguage":"en-NL","@id":"https:\/\/www.apadmi.com\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Apadmi"},"image":{"@id":"https:\/\/www.apadmi.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/insight\/5060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":2,"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/insight\/5060\/revisions"}],"predecessor-version":[{"id":6706,"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/insight\/5060\/revisions\/6706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/media\/3155"}],"wp:attachment":[{"href":"https:\/\/www.apadmi.com\/en-nl\/wp-json\/wp\/v2\/media?parent=5060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}