{"id":7159,"date":"2026-07-28T11:15:57","date_gmt":"2026-07-28T11:15:57","guid":{"rendered":"https:\/\/www.apadmi.com\/?post_type=insight&#038;p=7159"},"modified":"2026-07-30T16:22:21","modified_gmt":"2026-07-30T16:22:21","slug":"apadmi-brand-refresh-the-story-behind-our-new-identity","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-brand-refresh-the-story-behind-our-new-identity\/","title":{"rendered":"Apadmi Brand Refresh: The Story Behind Our New Identity"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tApadmi Brand Refresh: The Story Behind Our New Identity\t<\/h1>\n\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div\tdata-es-id=\"es-76\"\n\t class='w-fill leading-0 not-group-data-fullscreen:rounded-28 video-embed:aspect-video js-video pt-64 pb-64 block-inset-x'><div data-media-player=\"\" role=\"region\" aria-label=\"Media Player\" data-orientation=\"portrait\" aria-busy=\"true\" data-load=\"visible\" data-autoplay=\"\" data-can-seek=\"\" data-loop=\"\" data-media-type=\"unknown\" data-muted=\"\" data-paused=\"\" data-playsinline=\"\" data-remote-state=\"disconnected\" data-remote-type=\"none\" data-stream-type=\"unknown\" data-view-type=\"unknown\" class=\"w-fill leading-0 not-group-data-fullscreen:rounded-28 video-embed:aspect-video group\/video ring-accent data-focus:outline-accent bg-black text-white outline-offset-3 data-focus:outline-3 data-focus:outline-solid relative inline-flex items-center contain-style select-none focus:outline-hidden focus-visible:outline-solid overflow-clip w-fill\" tabindex=\"0\"><div data-media-provider=\"\" class=\"video-embed:size-full size-full\"><iframe class=\"vds-youtube\" tabindex=\"-1\" aria-hidden=\"true\" data-no-controls=\"\"><\/iframe><div class=\"vds-blocker\"><\/div><\/div><div data-media-gesture=\"\" event=\"pointerup\" action=\"toggle:paused\" class=\"absolute inset-0 z-0 block h-full w-full\" style=\"pointer-events:none\"><\/div><div data-media-gesture=\"\" event=\"dblpointerup\" action=\"toggle:fullscreen\" class=\"absolute inset-0 z-0 block h-full w-full\" style=\"pointer-events:none\"><\/div><div data-media-gesture=\"\" event=\"dblpointerup\" action=\"seek:-10\" class=\"absolute top-0 left-0 z-10 block h-full w-1\/5\" style=\"pointer-events:none\"><\/div><div data-media-gesture=\"\" event=\"dblpointerup\" action=\"seek:10\" class=\"absolute top-0 right-0 z-10 block h-full w-1\/5\" 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7.333 4.764v22.472a1.867 1.867 0 0 0 2.882 1.567l17.362-11.236Z\" fill=\"currentColor\"><\/path><\/svg><\/button><div id=\"media-tooltip-1\" role=\"tooltip\" data-placement=\"top\" class=\"rounded-4 not-data-visible:opacity-0 not-data-visible:translate-y-16 transition z-10 bg-black\/60 backdrop-blur-md px-4 py-2 text-12 font-medium text-white parent-data-open:hidden transition-discrete starting:opacity-0 starting:translate-y-16 inline-block leading-none min-h-[1.3lh]\">Play<\/div><\/div><div class=\"pointer-events-auto absolute right-0 bottom-0 left-0 h-fit bg-linear-to-t from-black\/50 to-transparent bg-blend-multiply\" style=\"pointer-events:auto\"><div class=\"mid:px-72 mid:pb-64 mid:gap-4 grid grid-cols-4 grid-rows-[auto_auto_auto] items-center px-20 pt-8 pb-24 sm:flex sm:gap-2 sm:px-24 sm:pb-32\"><button role=\"button\" type=\"button\" data-media-tooltip=\"seek\" aria-label=\"Seek backward -10 seconds\" seconds=\"-10\" data-supported=\"\" aria-hidden=\"false\" class=\"group 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parent-data-open:hidden transition-discrete starting:opacity-0 starting:translate-y-16 inline-block leading-none min-h-[1.3lh]\">Skip back 10s<\/div><button data-media-tooltip=\"play\" aria-label=\"Play\" role=\"button\" type=\"button\" aria-keyshortcuts=\"k Space\" data-paused=\"\" aria-pressed=\"false\" class=\"group relative inline-flex size-48 items-center justify-center rounded-8 outline-hidden data-focus:outline-auto transition max-sm:col-1 max-sm:row-3\" tabindex=\"0\"><svg class=\"size-32\" height=\"32\" width=\"32\" fill=\"none\" viewBox=\"-6 -6 44 44\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M27.577 17.567a1.867 1.867 0 0 0 0-3.134L10.215 3.197A1.867 1.867 0 0 0 7.333 4.764v22.472a1.867 1.867 0 0 0 2.882 1.567l17.362-11.236Z\" fill=\"currentColor\"><\/path><\/svg><\/button><div id=\"media-tooltip-3\" role=\"tooltip\" data-placement=\"top\" class=\"rounded-4 not-data-visible:opacity-0 not-data-visible:translate-y-16 transition z-10 bg-black\/60 backdrop-blur-md px-4 py-2 text-12 font-medium text-white parent-data-open:hidden transition-discrete starting:opacity-0 starting:translate-y-16 inline-block leading-none min-h-[1.3lh]\">Play<\/div><button role=\"button\" type=\"button\" data-media-tooltip=\"seek\" aria-label=\"Seek forward 10 seconds\" seconds=\"10\" data-supported=\"\" aria-hidden=\"false\" class=\"group relative inline-flex size-48 items-center justify-center rounded-8 outline-hidden data-focus:outline-auto transition max-sm:col-4 max-sm:row-1 max-sm:justify-self-end\" tabindex=\"0\"><svg class=\"size-32\" height=\"32\" width=\"32\" fill=\"none\" viewBox=\"-4.5 -9 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 1.33384C0.000333885 0.254149 1.21324 -0.372074 2.10645 0.241063L9.7998 5.68052C10.5465 6.20052 10.5465 7.32101 9.7998 7.85434L2.10645 13.2811C1.21313 13.8942 0 13.2673 0 12.1874V1.33384ZM12 1.33384C12.0003 0.254109 13.2132 -0.371846 14.1064 0.254735L21.7998 5.68052C22.5465 6.20052 22.5465 7.32101 21.7998 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max-sm:justify-self-center\" tabindex=\"0\"><svg class=\"size-32\" height=\"32\" width=\"32\" fill=\"none\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path clip-rule=\"evenodd\" d=\"M4.83984 4.84697C5.37318 4.32697 6.2134 4.32697 6.7334 4.84697L27.1465 25.2737C27.6665 25.7937 27.6665 26.6336 27.1465 27.1536C26.6265 27.6735 25.7866 27.6736 25.2666 27.1536L23.4805 25.3665C22.5871 26.0865 21.5862 26.6736 20.5195 27.1136C19.6396 27.4732 18.667 26.8596 18.667 25.8997C18.6672 25.3799 18.9606 24.8731 19.4404 24.6731C20.2135 24.3665 20.9201 23.9534 21.5732 23.4603L16 17.887V23.4466C16 24.6332 14.5597 25.2338 13.7197 24.3938L9.33301 20.0071H5.33301C4.59982 20.0069 4 19.4064 4 18.6731V13.3401C4.00003 12.6069 4.59984 12.0073 5.33301 12.0071H9.33301L9.71973 11.6067L4.83984 6.72685C4.31997 6.20689 4.32001 5.36695 4.83984 4.84697ZM18.667 5.95342C18.667 5.1135 19.5064 4.50048 20.293 4.80693C24.7996 6.52693 28 10.9005 28 16.0071C27.9999 17.8601 27.5736 19.6066 26.8271 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aria-pressed=\"false\" class=\"group relative inline-flex size-48 items-center justify-center rounded-8 outline-hidden data-focus:outline-auto transition max-sm:col-4 max-sm:row-3 max-sm:justify-self-end\" tabindex=\"0\"><svg class=\"size-32\" height=\"32\" width=\"32\" fill=\"none\" viewBox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M8 18.6667C8.73322 18.6667 9.33381 19.2665 9.33398 19.9997V22.6667H12C12.7332 22.6667 13.3338 23.2665 13.334 23.9997C13.334 24.733 12.7333 25.3337 12 25.3337H8C7.26681 25.3335 6.66699 24.7329 6.66699 23.9997V19.9997C6.66717 19.2666 7.26692 18.6669 8 18.6667ZM24 18.6667C24.7332 18.6667 25.3338 19.2665 25.334 19.9997V23.9997C25.334 24.733 24.7333 25.3337 24 25.3337H20C19.2668 25.3335 18.667 24.7329 18.667 23.9997C18.6672 23.2666 19.2669 22.6669 20 22.6667H22.667V19.9997C22.6672 19.2666 23.2669 18.6669 24 18.6667ZM12 6.66669C12.7332 6.66669 13.3338 7.26651 13.334 7.99969C13.334 8.73303 12.7333 9.33368 12 9.33368H9.33398V11.9997C9.33398 12.733 8.73333 13.3337 8 13.3337C7.26681 13.3335 6.66699 12.7329 6.66699 11.9997V7.99969C6.66717 7.26662 7.26692 6.66686 8 6.66669H12ZM24 6.66669C24.7332 6.66669 25.3338 7.26651 25.334 7.99969V11.9997C25.334 12.733 24.7333 13.3337 24 13.3337C23.2668 13.3335 22.667 12.7329 22.667 11.9997V9.33368H20C19.2668 9.3335 18.667 8.73292 18.667 7.99969C18.6672 7.26662 19.2669 6.66686 20 6.66669H24Z\" fill=\"currentColor\"><\/path><\/svg><\/button><div id=\"media-tooltip-6\" role=\"tooltip\" data-placement=\"top end\" class=\"rounded-4 not-data-visible:opacity-0 not-data-visible:translate-y-16 transition z-10 bg-black\/60 backdrop-blur-md px-4 py-2 text-12 font-medium text-white parent-data-open:hidden transition-discrete starting:opacity-0 starting:translate-y-16 inline-block leading-none min-h-[1.3lh]\">Fullscreen<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<script\n\ttype=\"application\/json\"\n\tdata-for-es-id=\"es-76\"\n>\n\t{&quot;prefix&quot;:&quot;videoVideo&quot;,&quot;videoVideoType&quot;:&quot;vimeo&quot;,&quot;videoVideoUrl&quot;:&quot;https:\\\/\\\/vimeo.com\\\/1211593794?share=copy&amp;fl=sv&amp;fe=ci&quot;,&quot;videoVideoLoop&quot;:true,&quot;videoVideoAutoplay&quot;:true,&quot;videoVideoControls&quot;:&quot;all&quot;,&quot;videoVideoMuted&quot;:true,&quot;videoVideoPreload&quot;:&quot;metadata&quot;,&quot;videoVideoUse&quot;:true,&quot;videoVideoAspectRatio&quot;:&quot;16-9&quot;,&quot;videoVideoFill&quot;:&quot;contain&quot;,&quot;videoVideoSubtitleTracks&quot;:[],&quot;videoVideoScrollExpand&quot;:false,&quot;additionalClass&quot;:{&quot;base&quot;:&quot;pt-64 pb-64 block-inset-x&quot;,&quot;video&quot;:&quot;w-fill&quot;},&quot;videoVideoWistiaData&quot;:{&quot;errors&quot;:{&quot;wistia_api_error&quot;:[&quot;Wistia API token is not defined.&quot;]},&quot;error_data&quot;:[]}}<\/script>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-32 mid:pt-36 pb-64 mid:pb-72\">\n\t\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tMellissa Flowerdew-Clarke, Apadmi\u2019s Global CMO, explains the thinking behind Apadmi\u2019s refreshed brand.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tApadmi has changed a lot over the years. What started as a mobile specialist has grown into a global digital product consultancy, with teams across Europe and Asia and partnerships with brands including Domino\u2019s, Co-op, the NHS, Carlsberg, Footasylum and De Telegraaf.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tOur new brand reflects that journey.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tToday, we\u2019re launching a refreshed identity and new website that better represents the business we\u2019ve become \u2014 a team combining strategy, design, engineering, data and optimisation to create digital products that help ambitious brands grow.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/gen-z-apadmi-square-1-scaled.webp\"\n\talt=\"A smiling Gen Z couple look at a phone, with the Apadmi square behind them.\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #7A97A9;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\tA brand that matches our progress\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tEvery day, we help organisations solve complex problems through exceptional digital products. It was only right that our own brand reflected the same level of thinking, care and craftsmanship that our clients experience when they work with us.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tOur reputation has been built on creating products people genuinely want to use\u2014combining strategy, design, engineering and optimisation to deliver measurable business outcomes. Our brand should communicate that from the very first interaction.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\t<br>Whether someone visits our website, reads a case study, receives a proposal or discovers us on social media, every touchpoint should reinforce the same message: we&#8217;re a trusted partner that delivers high-quality work with clarity, confidence and attention to detail.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\t<br>The refresh also gave us the opportunity to sharpen how we communicate what Apadmi does. Our new website better represents the breadth of our expertise, making it easier to understand how we help organisations unlock growth through mobile. From increasing customer loyalty and modernising operations to empowering healthcare professionals and launching new digital services, we build products that deliver lasting business impact.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\t<br>Most importantly, we&#8217;ve brought everything together under one cohesive identity. <a href=\"\/en-nl\/solutions\/strategy\/\" data-type=\"link\" data-id=\"\/en-nl\/solutions\/strategy\/\">Strategy<\/a>, design, <a href=\"\/en-nl\/solutions\/mobile-app-design-development\/\" data-type=\"link\" data-id=\"\/en-nl\/solutions\/mobile-app-design-development\/\">engineering<\/a>, <a href=\"\/en-nl\/solutions\/ai\/\" data-type=\"link\" data-id=\"\/en-nl\/solutions\/ai\/\">AI innovation<\/a> and optimisation are now presented as one connected offer, creating a clearer, more consistent experience wherever people encounter Apadmi.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-start-2 *:col-end-span-2\">\n\t\t<div class=\"flex flex-col gap-24 mid:gap-48 md:gap-80 mid:grid mid:grid-cols-[minmax(0,1fr)_minmax(0,1.75fr)] md:grid-cols-[minmax(0,1fr)_minmax(0,2.5fr)] mt-80 mb-80 js-carousel\">\n\t<div class=\"block-inset-x sm:pr-0 max-w-md flex flex-col items-start\">\n\t\t<h2\t\t\tclass=\"text-36 leading-none mid:text-44 uppercase text-balance font-black\"\n\t\t>\n\t\t\tsimplicity and strength\t\t<\/h2>\n\n\t\t\t\t\t<p class=\"text-16 leading-minimal mid:text-18 mid:leading-snug mt-16 text-balance\">\n\t\t\t\tThe square represents the qualities that have always shaped Apadmi\u2014clarity, precision and reliability. It reflects our engineering heritage and the structured thinking behind every digital product we create.<br><br>At the same time, it&#8217;s designed to evolve. Squares can be arranged, expanded and reimagined into something greater, reflecting the way our teams collaborate, our technology adapts and our ideas come together to solve complex challenges.<br>\t\t\t<\/p>\n\t\t\n\t\t<div class=\"flex items-center mt-auto pt-40 gap-12 max-mid:hidden\">\n\t\t\t<button\n\t\t\t\tclass=\"size-48 rounded-full border border-accent text-accent bg-background hover:bg-accent hover:text-on-accent disabled:border-neutral-light disabled:text-neutral-medium\/60 flex items-center justify-center focus:outline-hidden focus-visible:outline-auto transition js-carousel-prev\"\n\t\t\t\taria-label=\"Previous slide\"\n\t\t\t>\n\t\t\t\t<svg width='16' height='16' viewBox='0 0 16 16' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M11.0711 1L4 8.07107L11.0711 15.1421' stroke='currentColor' stroke-width='2' stroke-linecap='round'\/><\/svg>\t\t\t<\/button>\n\n\t\t\t<button\n\t\t\t\tclass=\"size-48 rounded-full border border-accent text-accent bg-background hover:bg-accent hover:text-on-accent disabled:border-neutral-light disabled:text-neutral-medium\/60 flex items-center justify-center focus:outline-hidden focus-visible:outline-auto transition js-carousel-next\"\n\t\t\t\taria-label=\"Next slide\"\n\t\t\t>\n\t\t\t\t<svg width='16' height='16' viewBox='0 0 16 16' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M4.99924 1L12.0703 8.07107L4.99924 15.1421' stroke='currentColor' stroke-width='2' stroke-linecap='round'\/><\/svg>\t\t\t<\/button>\n\n\t\t\t<span class=\"text-16 leading-none tabular-nums text-neutral-medium select-none js-carousel-slide-num\"><\/span>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"overflow-x-clip max-mid:px-28 w-fill mid:pl-0 mid:block-inset-x js-carousel-container\">\n\t\t<div class=\"flex *:select-none *:shrink-0 *:grow-0 gap-16 md:gap-32 js-carousel-content\">\n\t\t\t\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/plain-orange-apadmi-square.webp\"\n\talt=\"Apadmi orange square on a white background.\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FED4C2;\"\n\/>\n\t<\/div>\n\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/square-sky.webp\"\n\talt=\"The corner of an orange building against a bright blue sky.\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #A04E4F;\"\n\/>\n\t<\/div>\n\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/square-wall.webp\"\n\talt=\"Abstract wall made of orange squares.\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #743E27;\"\n\/>\n\t<\/div>\n\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/square-ceiling.webp\"\n\talt=\"Abstract close up of orange tiles.\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #A93703;\"\n\/>\n\t<\/div>\n\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/apadmi-orange-building-blue-sky.webp\"\n\talt=\"Corner of an orange building against a bright, blue sky.\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #738473;\"\n\/>\n\t<\/div>\n\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/apadmi-square-hole.webp\"\n\talt=\"A square-shaped hole in an orange wall.\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #B84301;\"\n\/>\n\t<\/div>\n\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/apadmi-colours-building.webp\"\n\talt=\"A building&#039;s fa\u00e7ade in Apadmi brand colours\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #C79776;\"\n\/>\n\t<\/div>\n\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/man-walking-apadmi-square.webp\"\n\talt=\"A man walking in front of a large orange square.\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #9B8974;\"\n\/>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\tPowered by energy and creativity\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tIf the square represents our foundations, orange captures our spirit. It&#8217;s bold, confident and instantly recognisable as Apadmi.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tAs our heritage colour, orange reflects the energy that drives our business forward. It represents the curiosity to explore new ideas, the creativity to solve difficult problems and the ambition to build digital products that make a real impact. Most of all, it celebrates the people behind Apadmi; the teams whose expertise, collaboration and passion shape experiences used by millions every day.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/Apadmi-brand-refresh-insight.webp\"\n\talt=\"\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #4E302B;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\tOne Apadmi\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tThis launch also marks an important moment for our teams in the Netherlands, as <a href=\"\/en-nl\/apadmi-group\/pinch\/\" data-type=\"link\" data-id=\"\/en-nl\/apadmi-group\/pinch\/\">PINCH <\/a>officially becomes Apadmi.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tBringing our brands together creates one clear identity across our global team, while keeping the expertise and relationships that have made both businesses successful.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tA new brand doesn\u2019t change what we do. It helps people understand it better.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tWe\u2019re still the same people building the same thing: digital products that solve real problems, create better experiences and deliver measurable impact.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\t<strong>This is the new Apadmi, and we\u2019re only getting started.<\/strong><\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t>\n\t\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/Apadmi-logo-white-square-rotation.webp\"\n\talt=\"\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FC753D;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\tLet&#8217;s build what&#8217;s next\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tWe work with ambitious organisations to design, build, and scale digital products that solve real problems, improve customer experiences, and deliver measurable impact.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\t href='\/en-nl\/contact\/' class='focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0'>\n\t\n\t<span class=\"\">\n\t\tContact Us\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":7217,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-7159","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducing the New Apadmi | Our Refreshed Brand Explained<\/title>\n<meta name=\"description\" content=\"Learn the thinking behind Apadmi&#039;s new brand identity and 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