{"id":8157,"date":"2026-08-06T17:35:17","date_gmt":"2026-08-06T17:35:17","guid":{"rendered":"https:\/\/www.apadmi.com\/?post_type=insight&#038;p=8157"},"modified":"2026-08-06T17:36:58","modified_gmt":"2026-08-06T17:36:58","slug":"why-mobile-will-define-the-future-of-wealth-management","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/en-nl\/insights\/why-mobile-will-define-the-future-of-wealth-management\/","title":{"rendered":"Why Mobile Will Define the Future of Wealth Management"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tWhy Mobile Will Define the Future of Wealth Management\t<\/h1>\n\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/building-abstract-business-1.webp\"\n\talt=\"\"\n\tclass=\"object-cover aspect-2\/1 mid:aspect-cinema rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #964852;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-32 mid:pb-36\">\n\t\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tA generational shift in Dutch wealth is already underway. CBS figures show that between <a href=\"https:\/\/www.dutchnews.nl\/2026\/07\/most-dutch-back-higher-taxes-on-large-inheritances-cpb-finds\/\" data-type=\"link\" data-id=\"https:\/\/www.dutchnews.nl\/2026\/07\/most-dutch-back-higher-taxes-on-large-inheritances-cpb-finds\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u20ac25 billion and \u20ac30 billion<\/a> is now inherited in the Netherlands every year (around \u20ac10 billion more than a decade ago) and that number is only set to climb as the country&#8217;s next generation passes on its assets. Zoom out to a European level and the scale becomes even clearer: an estimated <a href=\"https:\/\/ing.com\/news\/2025\/the-great-wealth-transfer-europes-%E2%82%AC3.5-trillion-shift.html\/\" data-type=\"link\" data-id=\"https:\/\/ing.com\/news\/2025\/the-great-wealth-transfer-europes-%E2%82%AC3.5-trillion-shift.html\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u20ac3.5 trillion<\/a> is projected to change hands across the continent by 2030. <br>\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tFor Dutch private banks, wealth managers and independent advisers, this means a client base that&#8217;s already starting to turn over, and a new generation of inheritors who won&#8217;t automatically stay loyal to their parents&#8217; adviser.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThat shift in client expectations was the focus of a recent Future of Wealth Management event we hosted alongside our partners <a href=\"\/en-nl\/partners\/braze\/\" data-type=\"link\" data-id=\"\/en-nl\/partners\/braze\/\">Braze<\/a>, where we looked at how firms can build connected, digital-first experiences fit for the next generation of investors.\u00a0<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe conclusions apply just as much in Amsterdam or Rotterdam as they do in London or New York: the firms that win the next decade of wealth management will be the ones with the best experience.<\/p>\n\n<h2\tdata-slug=\"why-performance-alone-wont-keep-dutch-clients-anymore\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWhy performance alone won&#8217;t keep Dutch clients anymore<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tFor most of the industry&#8217;s history, competitive advantage came down to three things: investment performance, the strength of the adviser relationship, and product range. All three still matter, but none of them are enough on their own anymore.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tDutch consumers already bank, shop and travel through apps built by some of the most digitally sophisticated companies in Europe, and they judge every other service against that same bar, wealth management included. An adviser relationship that depends on annual meetings and PDF statements looks increasingly out of step with a client base used to instant, mobile-first, personalised experiences everywhere else in their financial lives.<br><\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe cost of getting this wrong is real and immediate. Industry research shows that around <a href=\"https:\/\/www.vidarrow.com\/blog\/81-young-millionaires-will-drop-parents-advisors-capgemini-says\/\" data-type=\"link\" data-id=\"https:\/\/www.vidarrow.com\/blog\/81-young-millionaires-will-drop-parents-advisors-capgemini-says\/\" target=\"_blank\" rel=\"noreferrer noopener\">81% of people who inherit wealth <\/a>plan to switch providers within a year of receiving it. In a market where relationships with a private bank or wealth managers can span decades, the Great Wealth Transfer represents a genuine reset point for client loyalty \u2014 arguably the biggest one the Dutch wealth industry has faced.<\/p>\n\n<h2\tdata-slug=\"from-customer-data-to-customer-understanding\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tFrom customer data to customer understanding<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tDutch financial institutions are not short of data. Most are already collecting more of it than they know what to do with; transaction histories, product usage, digital engagement patterns.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe real opportunity lies in turning that data into understanding. <a href=\"\/en-nl\/solutions\/customer-research\/\" data-type=\"link\" data-id=\"\/en-nl\/solutions\/customer-research\/\">Behavioural data<\/a> becomes far more powerful when it&#8217;s combined with zero-party data: information clients choose to share directly about their goals, life events, and how and when they want to be contacted. Someone who has just told their bank they&#8217;re expecting a windfall, planning for retirement, or supporting a child through university is giving a far clearer signal than any transaction history alone ever could.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tPut those two data types together, and firms stop managing segments and start understanding individuals. That&#8217;s what allows genuinely proactive engagement; the right guidance, the right education, at the right moment in someone&#8217;s life, rather than generic, reactive communication sent to everyone at once.<\/p>\n\n<h2\tdata-slug=\"why-ai-changes-the-personalisation-equation\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWhy AI changes the personalisation equation<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tPersonalisation has been on every financial services roadmap for years. What&#8217;s changed is that AI has made it genuinely achievable at scale, rather than a slide in a strategy deck.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tInstead of sorting clients into a handful of fixed segments and static journeys, AI lets firms decide the right message, channel and moment for each individual, in real time. It doesn&#8217;t replace the adviser, but it gives advisers and organisations the ability to be relevant and timely for thousands of clients simultaneously, something that was practically impossible to do by hand.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe result, done well, is engagement that finally feels less like marketing and more like genuine advice.<\/p>\n\n<h2\tdata-slug=\"\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tBringing it together: strategy, data, AI and design as one system<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe clearest theme to come out of the event was integration. The firms best placed to lead the next era of wealth management are the ones connecting customer data, <a href=\"\/en-nl\/solutions\/ai\/\" data-type=\"link\" data-id=\"\/en-nl\/solutions\/ai\/\">AI<\/a> and mobile experience design into one continuous journey, rather than treating them as separate initiatives owned by separate teams.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThat&#8217;s a strategic and organisational challenge as much as a technical one, and it requires clarity on digital strategy, strong customer experience design, and platforms built to keep improving based on real client behaviour.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThis is exactly the combination Apadmi and Braze bring to <a href=\"\/en-nl\/sectors\/financial-services\/\" data-type=\"link\" data-id=\"\/en-nl\/sectors\/financial-services\/\">financial services<\/a> clients. Apadmi designs, builds and optimises the digital products that meet investor expectations, while Braze gives firms the ability to activate customer data and orchestrate personalised, AI-driven engagement across every channel a client uses.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tTogether, we help wealth management firms move past one-off digital projects and <a href=\"\/en-nl\/solutions\/mobile-app-design-development\/\">build <\/a>connected experiences that strengthen client relationships, improve retention, and support long-term growth \u2014 exactly the kind of experience the next generation of Dutch investors will expect as standard.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tAs the Great Wealth Transfer approaches across the Netherlands and the rest of Europe, one conclusion is hard to avoid: the wealth managers who thrive will be the ones who build the best experience, for every client, every day.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t>\n\t\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/Apadmi-logo-white-square-rotation.webp\"\n\talt=\"\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FC753D;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\tLet&#8217;s build what&#8217;s next\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tWe work with ambitious organisations to design, build, and scale digital products that solve real problems, improve customer experiences, and deliver measurable impact.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\t href='\/en-nl\/contact\/' class='focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0'>\n\t\n\t<span class=\"\">\n\t\tContact Us\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":4940,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-8157","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Future of Wealth Management Starts with Mobile | Apadmi<\/title>\n<meta name=\"description\" content=\"Discover how digital experiences are defining the future of wealth management for leading financial institutions across Europe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/why-mobile-will-define-the-future-of-wealth-management\/\" 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