{"id":8781,"date":"2025-09-27T07:29:00","date_gmt":"2025-09-27T07:29:00","guid":{"rendered":"https:\/\/www.apadmi.com\/?post_type=insight&#038;p=8781"},"modified":"2026-08-27T07:36:14","modified_gmt":"2026-08-27T07:36:14","slug":"loyalty-learning-lab-amsterdam","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/en-nl\/insights\/loyalty-learning-lab-amsterdam\/","title":{"rendered":"Loyalty Learning Lab with Apadmi, Talon.one and Tecsa, Amsterdam"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-24 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tLoyalty Learning Lab Learnings: Amsterdam\t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\tHere&#8217;s all the hot takes from the 2025 Amsterdam edition of the Loyalty Learning Lab with Apadmi, Talon.one and Tecsa.\t\t<\/p>\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/apadmi-nl-office-event.webp\"\n\talt=\"A large group of people stand in Apadmi&#039;s Amsterdam office with their backs to the camera, watching a presentation.\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #706965;\"\n\t\t\twidth=\"1600\"\n\t\theight=\"900\"\n\t\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-32 mid:pb-36\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\tThree strategies to unlock profitability in loyalty programmes\t\t<\/h2>\n\t\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tKoos Berkhout, the <a href=\"\/en-nl\/partners\/tecsa\/\" data-type=\"link\" data-id=\"\/en-nl\/partners\/tecsa\/\">Tecsa Group<\/a> shared how there\u2019s been a surge in new loyalty programs, even among companies which have never engaged in loyalty before. Koos stressed the importance of getting the foundations right; designing programs that align with corporate strategy and contribute to business goals, while also being executed effectively.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\t<a href=\"\/en-nl\/solutions\/loyalty-programmes\/\" data-type=\"link\" data-id=\"\/en-nl\/solutions\/loyalty-programmes\/\">Loyalty <\/a>is not just about points and prizes but about establishing a business model that unlocks wider opportunities. A clear vision combined with strong execution is crucial.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div\tdata-es-id=\"es-77\"\n\t class='w-fill leading-0 not-group-data-fullscreen:rounded-28 video-embed:aspect-video js-video block-inset-x'><div class=\"w-fill leading-0 not-group-data-fullscreen:rounded-28 video-embed:aspect-video group\/video ring-accent data-focus:outline-accent bg-transparent! outline-offset-3 data-focus:outline-3 data-focus:outline-solid relative inline-flex items-center contain-style select-none focus:outline-hidden focus-visible:outline-solid overflow-clip w-fill\"><div class=\"video-embed:size-full size-full\"><iframe class=\"vds-youtube\" tabindex=\"-1\" aria-hidden=\"true\" data-no-controls=\"\"><\/iframe><div class=\"vds-blocker\"><\/div><\/div><\/div><\/div>\n\n<script\n\ttype=\"application\/json\"\n\tdata-for-es-id=\"es-77\"\n>\n\t{&quot;prefix&quot;:&quot;videoVideo&quot;,&quot;videoVideoType&quot;:&quot;youtube&quot;,&quot;videoVideoUrl&quot;:&quot;https:\\\/\\\/youtu.be\\\/R7Vr_oHbYWA&quot;,&quot;videoVideoLoop&quot;:true,&quot;videoVideoAutoplay&quot;:true,&quot;videoVideoControls&quot;:&quot;all&quot;,&quot;videoVideoMuted&quot;:true,&quot;videoVideoPreload&quot;:&quot;metadata&quot;,&quot;videoVideoUse&quot;:true,&quot;videoVideoAspectRatio&quot;:&quot;16-9&quot;,&quot;videoVideoFill&quot;:&quot;contain&quot;,&quot;videoVideoSubtitleTracks&quot;:[],&quot;videoVideoScrollExpand&quot;:false,&quot;additionalClass&quot;:{&quot;base&quot;:&quot;block-inset-x&quot;,&quot;video&quot;:&quot;w-fill&quot;}}<\/script>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-32 mid:pb-36\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\tHow brands can move beyond discounts to create true loyalty value\t\t<\/h2>\n\t\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tLena Kleinwechter from <a href=\"\/en-nl\/partners\/talon-one\/\" data-type=\"link\" data-id=\"\/en-nl\/partners\/talon-one\/\">Talon.One<\/a> shared how there\u2019s a shift away from traditional \u201cearn and burn\u201d loyalty mechanics, which no longer excite customers. Instead gamification is being used to make loyalty more engaging and fun. There\u2019s little value in subsidising behaviour that will happen anyway, like rewarding customers who already buy at full price.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe real opportunity lies in balancing transactional and emotional value, speaking to both the \u201cbrain and wallet\u201d as well as the \u201cheart\u201d.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div\tdata-es-id=\"es-78\"\n\t class='w-fill leading-0 not-group-data-fullscreen:rounded-28 video-embed:aspect-video js-video block-inset-x'><div class=\"w-fill leading-0 not-group-data-fullscreen:rounded-28 video-embed:aspect-video group\/video ring-accent data-focus:outline-accent bg-transparent! outline-offset-3 data-focus:outline-3 data-focus:outline-solid relative inline-flex items-center contain-style select-none focus:outline-hidden focus-visible:outline-solid overflow-clip w-fill\"><div class=\"video-embed:size-full size-full\"><iframe class=\"vds-youtube\" tabindex=\"-1\" aria-hidden=\"true\" data-no-controls=\"\"><\/iframe><div class=\"vds-blocker\"><\/div><\/div><\/div><\/div>\n\n<script\n\ttype=\"application\/json\"\n\tdata-for-es-id=\"es-78\"\n>\n\t{&quot;prefix&quot;:&quot;videoVideo&quot;,&quot;videoVideoType&quot;:&quot;youtube&quot;,&quot;videoVideoUrl&quot;:&quot;https:\\\/\\\/youtu.be\\\/XmJojszUcvY&quot;,&quot;videoVideoLoop&quot;:true,&quot;videoVideoAutoplay&quot;:true,&quot;videoVideoControls&quot;:&quot;all&quot;,&quot;videoVideoMuted&quot;:true,&quot;videoVideoPreload&quot;:&quot;metadata&quot;,&quot;videoVideoUse&quot;:true,&quot;videoVideoAspectRatio&quot;:&quot;16-9&quot;,&quot;videoVideoFill&quot;:&quot;contain&quot;,&quot;videoVideoSubtitleTracks&quot;:[],&quot;videoVideoScrollExpand&quot;:false,&quot;additionalClass&quot;:{&quot;base&quot;:&quot;block-inset-x&quot;,&quot;video&quot;:&quot;w-fill&quot;}}<\/script>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\tThe central role of mobile in modern customer loyalty\t\t<\/h2>\n\t\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tMobile enables brands to engage with customers where they are, delivering experiences that create both business and customer value.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tLoyalty success depends on three key factors: providing seamless, brand-aligned experiences; using mobile data to better understand and personalise customer interactions. And finally, harnessing mobile\u2019s scale can drive revenue through offers, media, and personalisation.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tLoyalty has moved beyond traditional discounts and tiers, the real power comes from combining transactional loyalty with emotional connections that keep customers coming back.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-500\"\n\t\t\tdata-theme=\"orange\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t\t\tdata-parallax=\"true\"\n\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/architecture-orange-square-windows.webp\"\n\talt=\"A minimalist orange building with square window openings, photographed from below against a bright blue sky.\"\n\tclass=\"object-cover absolute inset-0 size-full object-cover -z-10 scale-105 js-block-flagship-bg bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #AAB8A6;\"\n\t\t\twidth=\"1600\"\n\t\theight=\"900\"\n\t\/>\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/architecture-orange-square-windows.webp\"\n\talt=\"A minimalist orange building with square window openings, photographed from below against a bright blue sky.\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #AAB8A6;\"\n\t\t\twidth=\"1600\"\n\t\theight=\"900\"\n\t\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\tMo\u00adb\u00adi\u00adl\u00ade Cu\u00ads\u00adt\u00ado\u00adm\u00ade\u00adr Lo\u00ady\u00ada\u00adl\u00adt\u00ady Re\u00adp\u00ado\u00adr\u00adt 2026\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tThe gap between what brands think drives loyalty and what consumers actually value is widening. Based on insights from 1,000+ consumers across four European markets, our report reveals what truly drives mobile loyalty.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\t href='\/en-nl\/download\/mobile-customer-loyalty-report-2026\/' class='focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0'>\n\t\n\t<span class=\"\">\n\t\tDownload now\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":3460,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-8781","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Loyalty Learning Lab Amsterdam | Apadmi<\/title>\n<meta name=\"description\" content=\"Read all the hot takes from the Amsterdam edition of the Loyalty Learning Lab with Apadmi, Talon.one and Tecsa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/loyalty-learning-lab-amsterdam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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