{"id":9260,"date":"2026-09-09T14:45:18","date_gmt":"2026-09-09T14:45:18","guid":{"rendered":"https:\/\/www.apadmi.com\/insights\/apadmi-greene-king-win-european-loyalty-award\/"},"modified":"2026-09-09T15:02:23","modified_gmt":"2026-09-09T15:02:23","slug":"apadmi-greene-king-win-european-loyalty-award","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-greene-king-win-european-loyalty-award\/","title":{"rendered":"European Loyalty Award win for Apadmi and Greene King"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-24 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tEuropean Loyalty Award win for Apadmi and Greene King\t<\/h1>\n\n\t\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/09\/Greene-King-Loyalty-Award.webp\"\n\talt=\"The Greene King and Apadmi team, collecting a trophy at the European Loyalty Awards 2026.\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #615666;\"\n\t\t\twidth=\"1600\"\n\t\theight=\"900\"\n\t\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tApadmi and Greene King have been named winners of &#8216;Best Gamification in a Loyalty Programme or Initiative&#8217; at the <a href=\"https:\/\/europeanloyaltyawards.com\/\" data-type=\"link\" data-id=\"https:\/\/europeanloyaltyawards.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">European Loyalty Awards<\/a>, recognising our work together to drive loyalty through mobile.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThis award goes beyond great game design, recognising gamification that changes customer behaviour and delivers measurable commercial impact \u2014 exactly what Greene King\u2019s in-app experience was built to achieve.<\/p>\n\n<h2\tdata-slug=\"games-that-reward-the-behaviour-the-business-actually-wants\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tGames that reward the behaviour the business actually wants<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe principle is simple: earn the play. Rather than bolting a game onto a rewards programme, game entry is tied directly to real-world customer actions. Scan a loyalty code or complete a transaction and you unlock another turn on Pub Match, Greene King\u2019s leaderboard game, with vouchers worth up to \u00a350 up for grabs.<br><br>Around Pub Match sits a wider set of game mechanics designed for different moments in the customer journey. Together, they give customers more reasons to visit, spend and engage \u2014 adding some fun along the way while delivering measurable commercial value for Greene King.<\/p>\n\n<h2\tdata-slug=\"what-the-judges-said\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWhat the judges said<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\t&#8220;<em>The Greene King app is a standout example of gamification being designed to drive genuine loyalty behaviour, rather than simply adding a game to a rewards programme. The judges were particularly impressed by the core mechanic: customers earn the opportunity to play through real-world visits, transactions and scans, creating a direct connection between gameplay and the behaviour Greene King wants to encourage\u2026Innovative, commercially purposeful and exceptionally well executed.<\/em>&#8220;<br><br>The judges also singled out the completeness of the performance evidence behind the entry; engagement, redemption, open rates and cohort results. That matters to us. Good <a href=\"\/en-nl\/solutions\/loyalty-programmes\/\" data-type=\"link\" data-id=\"\/solutions\/loyalty-programmes\/\">loyalty design<\/a> should always be more than a hunch; it&#8217;s a hypothesis you can prove.<br><\/p>\n\n<h2\tdata-slug=\"why-this-kind-of-work-matters\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWhy this kind of work matters<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tApps are often crowded with points and vouchers. What&#8217;s harder, and far more valuable, is building mechanics that make the next visit feel like the natural next step, rather than a discount you have to buy.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tCongratulations to the team at Greene King, and to everyone at Apadmi who helped build it. We&#8217;re proud of the partnership, and there&#8217;s plenty more to come!<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-500\"\n\t\t\tdata-theme=\"orange\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t\t\tdata-parallax=\"true\"\n\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/architecture-orange-square-windows.webp\"\n\talt=\"A minimalist orange building with square window openings, photographed from below against a bright blue sky.\"\n\tclass=\"object-cover absolute inset-0 size-full object-cover -z-10 scale-105 js-block-flagship-bg bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #AAB8A6;\"\n\t\t\twidth=\"1600\"\n\t\theight=\"900\"\n\t\/>\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/architecture-orange-square-windows.webp\"\n\talt=\"A minimalist orange building with square window openings, photographed from below against a bright blue sky.\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #AAB8A6;\"\n\t\t\twidth=\"1600\"\n\t\theight=\"900\"\n\t\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\tMo\u00adb\u00adi\u00adl\u00ade Cu\u00ads\u00adt\u00ado\u00adm\u00ade\u00adr Lo\u00ady\u00ada\u00adl\u00adt\u00ady Re\u00adp\u00ado\u00adr\u00adt 2026\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tThe gap between what brands think drives loyalty and what consumers actually value is widening. Based on insights from 1,000+ consumers across four European markets, our report reveals what truly drives mobile loyalty.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\t href='\/en-nl\/download\/mobile-customer-loyalty-report-2026\/' class='focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0'>\n\t\n\t<span class=\"\">\n\t\tDownload now\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":9245,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-9260","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Use of Gamification | Award | Greene King | Apadmi<\/title>\n<meta name=\"description\" content=\"Apadmi and Greene King have won Best Gamification in a Loyalty Programme at the European Loyalty Awards 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-greene-king-win-european-loyalty-award\/\" \/>\n<meta property=\"og:locale\" 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