{"id":4993,"date":"2026-07-15T11:50:58","date_gmt":"2026-07-15T11:50:58","guid":{"rendered":"https:\/\/apadmi.com\/culture\/"},"modified":"2026-07-23T11:17:17","modified_gmt":"2026-07-23T11:17:17","slug":"culture","status":"publish","type":"page","link":"https:\/\/www.apadmi.com\/en-nl\/culture\/","title":{"rendered":"Culture"},"content":{"rendered":"\n\t
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\n\t\n\t\tApadmi Culture\t<\/h1>\n\n\t\n\t\t\t

\n\t\t\tMeet the culture that drives Apadmi. Our values, our people, and the passion for mobile excellence that’s defined us for decades.\t\t<\/p>\n\t<\/div>\t<\/div>\n<\/div>\n\n\n\t

\n\t\t\t<\/div>\n<\/div>\n\n\n\t
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\n\t\n\t\t\t\n\t\t\tExceptional products start with exceptional people.<\/span>\n\tEx\u00adc\u00ade\u00adp\u00adt\u00adi\u00ado\u00adn\u00ada\u00adl p\u00adr\u00ado\u00add\u00adu\u00adc\u00adt\u00ads start with e\u00adx\u00adc\u00ade\u00adp\u00adt\u00adi\u00ado\u00adn\u00ada\u00adl p\u00ade\u00ado\u00adp\u00adl\u00ade\u00ad.<\/span>\t\t<\/h2>\n\t\n\t\t\t

\n\t\t\tAt Apadmi, our culture is shaped by the values we live every day. They’re more than words on a wall\u2014they guide how we work with each other, how we partner with our clients and how we approach every challenge.\t\t<\/p>\n\t\n\t\n\t

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\n\tWe’re driven by performance<\/strong>, always striving to raise the bar. We’re up for the challenge<\/strong>, embracing complexity with confidence and resilience. We’re positively proud<\/strong> of the work we do and the impact we create.  We’re constantly inquisitive<\/strong>, never settling, always learning and always looking for a better way. Above all, we’re good people<\/strong> who support one another. <\/p>\n\n

\n\tTogether, these values define who we are and what it means to be part of Apadmi.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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\n\t\t\t\tOur Story\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t

\n\t\t\t\tIn 1999, our co-founders built apps for the world’s first smartphone. They knew immediately they were onto something. Ten years later, they founded Apadmi. Since then, our obsession with solving complex problems for ambitious organisations has never wavered.\u00a0

Our north star? To be recognised as the global leader in the creation of exceptional digital products, and for our work to be on every phone in every pocket.

We\u2019re well on our way to achieving this. From our Manchester, UK, roots, we\u2019ve grown across borders, establishing teams across Europe, the US, and Asia. We\u2019re now a team of 450+ experts, working cross-functionally to support our global client base.\u00a0


\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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\n\t\t\t\tGlobal Expansion\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t

\n\t\t\t\tApadmi has accelerated its growth journey through targeted acquisitions and investment, expanding its capabilities and international reach.
<\/strong>
Apadmi expanded its European footprint through the acquisition of The Mobile Company<\/a> in Amsterdam in 2022, followed by minority investment from CBPE in 2023 to support further growth.

It continued this strategy with acquisitions of Droids On Roids<\/a> in Poland and PINCH <\/a>in the Netherlands in 2025, strengthening its digital product, engineering, and design capabilities across Europe.

In 2026, Apadmi launched a new hub in Sri Lanka, establishing a local team to support its growing global operations.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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\n\t\t\n\t\t\tAwards and Recognition\t\t<\/h2>\n\n\t\t\t\t\t

\n\t\t\t\tAt Apadmi, winning doesn\u2019t mean standing on top of a podium alone. It means crossing the finish line together, breaking the records we set ourselves and turning \u201cimpossible\u201d into \u201cdone\u201d. We play a global game, and we play to win.

While we\u2019re not in it for the awards, we\u2019re proud of the recognition we\u2019ve achieved as masters of our craft.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t

\n\t\t\n\t\n\t\tSunday Times Best Places to Work<\/strong><\/span>\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t<\/svg>\n\t<\/summary>\n\n\t
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\n\t2023, 2024, 2025<\/p>\t<\/div>\n<\/details>\n\t

\n\t\tInternational Loyalty Team of the Year <\/strong><\/span>\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t<\/svg>\n\t<\/summary>\n\n\t
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\n\tInternational Loyalty Awards, 2025<\/p>\t<\/div>\n<\/details>\n\t

\n\t\tDev Agency of the Year<\/strong><\/span>\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t<\/svg>\n\t<\/summary>\n\n\t
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\n\tGlobal Agency Awards, 2025<\/p>\t<\/div>\n<\/details>\n\t

\n\t\tDigital Transformation Agency of the Year<\/strong><\/span>\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t<\/svg>\n\t<\/summary>\n\n\t
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\n\tCampaign UK Agency of the Year Awards, 2024<\/p>\t<\/div>\n<\/details>\n\t

\n\t\tTech Company of the Year<\/strong><\/span>\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t<\/svg>\n\t<\/summary>\n\n\t
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\n\tUK Business Tech Awards, 2025<\/p>\t<\/div>\n<\/details>\n\t

\n\t\tApp of the Year – Domino\u2019s<\/strong><\/span>\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t<\/svg>\n\t<\/summary>\n\n\t
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\n\tUK Ecommerce Awards, 2024<\/p>\t<\/div>\n<\/details>\n\t

\n\t\tTech for Good & Transformation through Tech\u00a0 – NHS<\/strong><\/span>\n\n\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t<\/svg>\n\t<\/summary>\n\n\t
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\n\tGlobal Business Tech Awards, 2025<\/p>\t<\/div>\n<\/details>\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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\n\t\t\t\n\t\t\tGlobal Leadership<\/span>\n\tGl\u00ado\u00adb\u00ada\u00adl Le\u00ada\u00add\u00ade\u00adr\u00ads\u00adh\u00adi\u00adp<\/span>\t\t<\/h2>\n\t\n\t
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\n\t\t\tGArry Partington\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tCEO & Co-Founder\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tGArry Partington\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tCEO & Co-Founder\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\n\n\t\n\t\t

\n\t\t\tNick Black\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tCo-Founder\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tNick Black\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tCo-Founder\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\n\n\t\n\t\t

\n\t\t\tAdam Fleming\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief Innovation Office & Co-Founder\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tAdam Fleming\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief Innovation Office & Co-Founder\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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\n\t\t\tHoward Simms\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tCo-Founder\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tHoward Simms\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tCo-Founder\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\n\n\t\n\t\t

\n\t\t\tKen McPherson\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief Finance Officer\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tKen McPherson\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief Finance Officer\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\n\n\t\n\t\t

\n\t\t\tJasper Van De Luijtgaarden\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tMergers & Acquisitions Director\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tJasper Van De Luijtgaarden\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tMergers & Acquisitions Director\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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\n\t\t\tGary Butcher\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief Technology Officer\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tGary Butcher\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief Technology Officer\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\n\n\t\n\t\t

\n\t\t\tMark Collin\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief Growth Officer\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIN\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tMark Collin\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief Growth Officer\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIN\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\n\n\t\n\t\t

\n\t\t\tLaura Flood\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief People Officer\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tLaura Flood\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief People Officer\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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\n\t\t\tMellissa Flowerdew-Clarke\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief Marketing Officer\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIN\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tMellissa Flowerdew-Clarke\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief Marketing Officer\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIN\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\n\n\t\n\t\t

\n\t\t\tMarcus Hadfield\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief Strategy Officer\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tMarcus Hadfield\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief Strategy Officer\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\n\n\t\n\t\t

\n\t\t\tMatt Hunt\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tManaging Director, UK\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tMatt Hunt\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tManaging Director, UK\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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\n\t\t\tTim Klein Haneveld\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tManaging Director, Benelux\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tTim Klein Haneveld\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tManaging Director, Benelux\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\n\n\t\n\t\t

\n\t\t\tRachel Wood\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief Revenue Officer\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tRachel Wood\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tChief Revenue Officer\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\n\n\t\n\t\t

\n\t\t\tWojciech Szwajkiewicz\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tCEO, Droids on Roids (part of Apadmi)\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tWojciech Szwajkiewicz\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tCEO, Droids on Roids (part of Apadmi)\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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\n\t\t\tJoost Ligtvoet\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tDirector of Client Services, Benelux\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n\n\t\n\t

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\n\t\t\tJoost Ligtvoet\t\t<\/p>\n\n\t\t\t\t

\n\t\t\tDirector of Client Services, Benelux\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tConnect on LinkedIn\t<\/span>\n\n\t<\/svg><\/a>\t<\/div>\n<\/div>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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\n\t\t\t\tCareers at Apadmi\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t

\n\t\t\t\tIncredible people do incredible things, but only when the environment lets them. We’ve spent the last two decades building a place where our teams can do their best work, together.

We’re always looking for people who want more than a job. If you want to solve complex problems and want to work on products used by millions, you’ll fit right in.
\t\t\t<\/p>\n\t\t\n\t\t\n\t\n\t\n\t\tSee vacancies\t<\/span>\n\n\t<\/a>\n\t\n\t\n\t\tSee vacancies\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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\n\t\t\t\n\t\t\t\tLet\u2019s start a conversation<\/span>\n\tLet\u2019s start a c\u00ado\u00adn\u00adv\u00ade\u00adr\u00ads\u00ada\u00adt\u00adi\u00ado\u00adn<\/span>\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t

\n\t\t\t\t\tWhether you\u2019re looking to build something new, explore a partnership, or simply learn more about Apadmi, we\u2019d love to hear from you.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t\n\t\n\t\n\t\tContact Us\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":1876,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-4993","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCulture | People & Values | Apadmi<\/title>\n<meta name=\"description\" content=\"Meet the culture that drives Apadmi. Our values, our people, and the passion for mobile excellence that's defined us for decades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apadmi.com\/en-nl\/culture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Culture | People & Values | Apadmi\" \/>\n<meta property=\"og:description\" content=\"Meet the culture that drives Apadmi. 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