{"id":5001,"date":"2026-07-14T13:30:58","date_gmt":"2026-07-14T13:30:58","guid":{"rendered":"https:\/\/apadmi.com\/insights\/"},"modified":"2026-07-23T11:14:40","modified_gmt":"2026-07-23T11:14:40","slug":"insights","status":"publish","type":"page","link":"https:\/\/www.apadmi.com\/en-nl\/insights\/","title":{"rendered":"Insights"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-24 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tFresh thinking \t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\tArticles, events, reports, and expert perspectives on mobile, AI, digital products, and the trends shaping what&#8217;s next\t\t<\/p>\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:grid mid:grid-cols-2 mid:grid-rows-[auto_auto_auto_auto_1fr] mid:gap-x-96\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill col-1 row-2\"\n\t\t>\n\t\t\tInsights\t\t<\/h2>\n\t\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill col-2 row-start-2 row-end-span-4 max-mid:mt-32\">\n\t\t\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div\tdata-es-id=\"es-77\"\n\t class='scroll-m-120 block-inset-x pt-64 pb-64 js-block-content-listing'><div class=\"grid grid-cols-1 sm:grid-cols-2 mid:grid-cols-3 gap-32 sm:gap-x-20 sm:gap-y-64\"><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-and-co-op-named-anthem-awards-2026-finalists\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/10\/co-op-mockup-anthem-awards.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#CD9886\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Apadmi and Co-op named Anthem Awards 2026 Finalists<\/h2><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-and-co-op-named-anthem-awards-2026-finalists\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/retail-media-trends-shaping-2027\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/10\/retail-media-event-audience.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#73355F\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Retail media trends shaping 2027, and what they mean for mobile<\/h2><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/retail-media-trends-shaping-2027\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/4-lovie-award-finalists-for-apadmis-standout-app-experiences\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/09\/lovie-award-shortlist-apadmi.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#703219\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">4 Lovie Award finalists for Apadmi\u2019s standout app experiences<\/h2><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/4-lovie-award-finalists-for-apadmis-standout-app-experiences\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/is-apple-quietly-changing-in-store-loyalty-with-tap-to-share\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/07\/orange-splatter-insight.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#260E08\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Is Apple quietly changing in-store loyalty with Tap to Share?<\/h2><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/is-apple-quietly-changing-in-store-loyalty-with-tap-to-share\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/hyves-is-back-dutch-social-network-makes-its-comeback\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/09\/hyves-social-network-desktop.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#8A7157\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Hyves is back: Dutch social network makes its comeback<\/h2><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/hyves-is-back-dutch-social-network-makes-its-comeback\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/iphone-duo-what-now-for-your-app\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/09\/apple-iphone-duo-insight.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#A5818E\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">iPhone Duo has launched: What now for your app?<\/h2><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/iphone-duo-what-now-for-your-app\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/ios-27-whats-changing-in-the-app-store\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/07\/Abstract-Orange-Room-scaled.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"2560\" height=\"1440\" style=\"background-color:#CB4A01\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">iOS 27: What\u2019s Changing in the App Store<\/h2><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/ios-27-whats-changing-in-the-app-store\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-greene-king-win-european-loyalty-award\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/09\/Greene-King-Loyalty-Award.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#615666\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">European Loyalty Award win for Apadmi and Greene King<\/h2><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apadmi-greene-king-win-european-loyalty-award\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apple-folding-iphone-what-it-means-for-apps\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/09\/foldable-iphone-concept-insight.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1672\" height=\"941\" style=\"background-color:#755A62\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Is Apple About to Launch a Folding iPhone? What This Means for Apps<\/h2><a href=\"https:\/\/www.apadmi.com\/en-nl\/insights\/apple-folding-iphone-what-it-means-for-apps\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><\/div><div class=\"mt-32 flex items-center justify-center gap-8 md:mt-40\" data-rac=\"\" aria-label=\"Pagination\" role=\"toolbar\" aria-orientation=\"horizontal\" data-orientation=\"horizontal\"><button class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent min-w-56 pointer-events-none\" data-rac=\"\" type=\"button\" tabindex=\"0\" data-react-aria-pressable=\"true\" aria-current=\"true\" id=\"react-aria-:Re:\"><span>1<\/span><\/button><button class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent\/0 text-accent hocus:bg-accent hocus:text-on-accent inset-ring inset-ring-accent min-w-56\" data-rac=\"\" type=\"button\" tabindex=\"0\" data-react-aria-pressable=\"true\" aria-current=\"false\" id=\"react-aria-:Rm:\"><span>2<\/span><\/button><button class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent\/0 text-accent hocus:bg-accent hocus:text-on-accent inset-ring inset-ring-accent min-w-56\" data-rac=\"\" type=\"button\" tabindex=\"0\" data-react-aria-pressable=\"true\" aria-current=\"false\" id=\"react-aria-:Ru:\"><span>3<\/span><\/button><button class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent\/0 text-accent hocus:bg-accent hocus:text-on-accent inset-ring inset-ring-accent min-w-56\" data-rac=\"\" type=\"button\" tabindex=\"0\" data-react-aria-pressable=\"true\" aria-current=\"false\" id=\"react-aria-:R16:\"><span>4<\/span><\/button><button class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent\/0 text-accent hocus:bg-accent hocus:text-on-accent inset-ring inset-ring-accent min-w-56\" data-rac=\"\" type=\"button\" tabindex=\"0\" data-react-aria-pressable=\"true\" aria-current=\"false\" id=\"react-aria-:R1e:\"><span>5<\/span><\/button><span class=\"text-on-background text-14 flex size-48 items-center justify-center font-semibold\">&#8230;<\/span><button class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent\/0 text-accent hocus:bg-accent hocus:text-on-accent inset-ring inset-ring-accent min-w-56\" data-rac=\"\" type=\"button\" tabindex=\"0\" data-react-aria-pressable=\"true\" aria-current=\"false\" id=\"react-aria-:R1u:\"><span>8<\/span><\/button><\/div><\/div>\n\n<script type=\"application\/json\" 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From AI assistants to surprise perks and upgrades, this report uncovers what users value most.<\/p><a href=\"https:\/\/www.apadmi.com\/en-nl\/download\/travel-apps-report-2026\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/en-nl\/download\/mobile-customer-loyalty-report-2026\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/07\/architecture-orange-square-windows.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#AAB8A6\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Mobile Customer Loyalty Report 2026<\/h2><p class=\"text-16 md:text-18 line-clamp-4 leading-snug text-pretty sm:mb-32\">Unpack the data, the proof points, and the uncomfortable truths brands can\u2019t afford to ignore in our third edition of our mobile customer loyalty report. <\/p><a href=\"https:\/\/www.apadmi.com\/en-nl\/download\/mobile-customer-loyalty-report-2026\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/en-nl\/download\/finance-app-report-2026\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/07\/buildings-neon-blur-business.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#643B46\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Finance app report 2026<\/h2><p class=\"text-16 md:text-18 line-clamp-4 leading-snug text-pretty sm:mb-32\">Learn how the rules of mobile finance have changed, and why the features that banks assume drive retention are no longer enough.<\/p><a href=\"https:\/\/www.apadmi.com\/en-nl\/download\/finance-app-report-2026\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><\/div><div class=\"mt-32 flex items-center justify-center gap-8 md:mt-40\" data-rac=\"\" aria-label=\"Pagination\" role=\"toolbar\" aria-orientation=\"horizontal\" data-orientation=\"horizontal\"><button class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent 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