{"id":5124,"date":"2026-07-13T15:02:04","date_gmt":"2026-07-13T15:02:04","guid":{"rendered":"https:\/\/apadmi.com\/solutions\/customer-research\/"},"modified":"2026-07-23T12:01:10","modified_gmt":"2026-07-23T12:01:10","slug":"customer-research","status":"publish","type":"solution","link":"https:\/\/www.apadmi.com\/en-nl\/solutions\/customer-research\/","title":{"rendered":"Customer Research"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tCustomer Research\t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\t<strong>Trusted to uncover customer insight that shapes leading mobile products from initial discovery through to continuous listening programmes.<\/strong>\t\t<\/p>\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pb-64 mid:pb-72\">\n\t\n\t\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe most expensive risk in digital product development is building confidently in the wrong direction. Teams move into design and development with assumptions, best guesses, and internal opinions, skipping the one thing that can show whether any of it is right. Customer research brings clarity and sets every project off on the right course.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tCustomer research sits at the heart of every high-performing product we\u2019ve built. It\u2019s a continuous discipline we use to reduce risk before a line of code is written, validate decisions while they\u2019re still flexible, and understand something most organisations never fully reach: why customers behave the way they do, not just what they do.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWith customer research, products go live grounded in evidence. Adoption improves, app store ratings strengthen, and small course corrections stay small instead of turning into costly rebuilds.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background relative isolate\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"group\/accordionParent block-inset-x mid:grid mid:grid-cols-2 mid:gap-x-120 pt-64 pb-64\">\n\t<div class=\"flex flex-col items-start mid:max-w-sm\">\n\t\t<h2\t\t\tclass=\"text-36 leading-none mid:text-44 font-black uppercase\"\n\t\t>\n\t\t\tOur Solutions\t\t<\/h2>\n\n\t\t\t\t\t<p class=\"mt-16\">\n\t\t\t\tWe combine customer research, behavioural science, and mobile expertise to reduce risk and improve product performance.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<div class=\"max-mid:mt-32 max-w-2xl mid:justify-self-end w-full js-block-accordion-simple\">\n\t\t<details\n\tclass=\"group\/accordion\"\n\t\t\t\t\topen\n\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Discovery Research<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe define real customer needs before design begins. With user interviews, observation, diary studies, behavioural analysis, and secondary research, we uncover motivations, friction points, and gaps that surface-level assumptions miss.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Usability Testing &amp; Prototype Validation<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe test concepts and prototypes with real users before they become live products. We surface confusion, friction, and missed opportunities early, when changes are fast and cost-effective.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Mobile Research<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tResearch methods designed for desktop journeys often miss the reality of mobile use, where decisions happen faster, friction feels sharper, and habits form quickly. We specialise in mobile behaviour, backed by two decades of experience studying how people actually use apps, not how they say they do.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Continuous Listening Programmes<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tInsight doesn\u2019t stop at launch.We run ongoing research alongside live products. Monthly sessions track shifting behaviour, surface emerging issues, and feed continuous evidence into the product roadmap.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Behavioural Science &amp; Engagement Design<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe apply behavioural science to identify and address cognitive barriers that impact engagement, habit formation, and loyalty.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Audience Segmentation &amp; Persona Development<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe build evidence-based customer segments that reflect real motivations, frustrations, and decision drivers, helping teams understand what makes users choose one product over another.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Concept Testing &amp; A\/B Research<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe help teams choose between competing directions with confidence, testing reward structures, navigation patterns, onboarding flows, and feature concepts to identify what truly drives behaviour.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Accessibility &amp; Inclusive Research<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe include a wide range of users in our research to ensure products are usable, intuitive, and accessible for everyone, not just the majority.<\/p>\t<\/div>\n<\/details>\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col pt-64 pb-64\">\n\t\t\t<h2\t\t\tclass=\"block-inset-x mb-44 text-36 mid:text-44 leading-none uppercase font-black\"\n\t\t>\n\t\t\tOur Clients\t\t<\/h2>\n\t\n\t<div class=\"flex wrap:mask-x-from-90% wrap:mask-x-to-100% overflow-x-clip\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"flex items-center shrink-0 gap-x-32 mid:gap-x-64 px-16 mid:px-32 autoscroll-horizontal transform-gpu will-change-transform\"\n\t\t\t\tstyle=\"animation-duration: 52s\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Keurslager-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Intratuin-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/De-Telegraf-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/VanOord-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/The-Hague-Marketing-Bureau-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/BBC-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/NRC-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Q-Music-Black-1.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Newsbit-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/FunMiles-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Dominos-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Fokker-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Waterkaarten-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/De-Standaard-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/SailGP-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/WonderWeeks-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Mediahuis-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Lexus-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/YeoValley-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Footasylum-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Spenn-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Schroders-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Charles-Stanley-Black-1.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/NHS-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Phoenix-Medical-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Sykes-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div\n\t\t\t\tclass=\"flex items-center shrink-0 gap-x-32 mid:gap-x-64 px-16 mid:px-32 autoscroll-horizontal transform-gpu will-change-transform\"\n\t\t\t\tstyle=\"animation-duration: 52s\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Keurslager-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Intratuin-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/De-Telegraf-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/VanOord-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/The-Hague-Marketing-Bureau-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/BBC-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/NRC-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Q-Music-Black-1.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Newsbit-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none 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pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/NHS-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Phoenix-Medical-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Sykes-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div\n\t\t\t\tclass=\"flex items-center shrink-0 gap-x-32 mid:gap-x-64 px-16 mid:px-32 autoscroll-horizontal transform-gpu will-change-transform\"\n\t\t\t\tstyle=\"animation-duration: 52s\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Keurslager-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Intratuin-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/De-Telegraf-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/VanOord-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/The-Hague-Marketing-Bureau-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/BBC-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/NRC-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Q-Music-Black-1.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Newsbit-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/FunMiles-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Dominos-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Fokker-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Waterkaarten-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/De-Standaard-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/SailGP-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/WonderWeeks-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Mediahuis-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Lexus-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/YeoValley-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Footasylum-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Spenn-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Schroders-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Charles-Stanley-Black-1.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/NHS-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Phoenix-Medical-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Sykes-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-500\"\n\t\t\tdata-theme=\"orange\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t\t\tdata-parallax=\"true\"\n\t>\n\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/iD-Mobile-orange-chair.webp\"\n\talt=\"A mobile phone lies on an orange, velvet chair, displaying the iD Mobile app\"\n\tclass=\"object-cover absolute inset-0 size-full object-cover -z-10 scale-105 js-block-flagship-bg bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #9F4F27;\"\n\/>\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/iD-Mobile-orange-chair.webp\"\n\talt=\"A mobile phone lies on an orange, velvet chair, displaying the iD Mobile app\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #9F4F27;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">ID Mobile<\/span>\n\t<span aria-hidden=\"true\">ID Mo\u00adb\u00adi\u00adl\u00ade<\/span>\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tApadmi helped take iD Mobile&#8217;s app from an outdated platform holding the business back to a native product customers actively use.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\thref=\"\/en-nl\/work\/id-mobile\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0\">\n\t\n\t<span class=\"\">\n\t\tRead More\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\t<span class=\"sr-only\">Research informs commercial outcomes<\/span>\n\t<span aria-hidden=\"true\">Re\u00ads\u00ade\u00ada\u00adr\u00adc\u00adh i\u00adn\u00adf\u00ado\u00adr\u00adm\u00ads c\u00ado\u00adm\u00adm\u00ade\u00adr\u00adc\u00adi\u00ada\u00adl o\u00adu\u00adt\u00adc\u00ado\u00adm\u00ade\u00ads<\/span>\t\t<\/h2>\n\t\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe conduct research to reduce risk, validate direction, and ultimately improve the commercial performance of your product. Good research reduces risk. Strong research improves performance. We\u2019ve seen user-led changes translate directly into better retention and revenue, such as moving from static discounting to behaviour-led reward models that better reflect how customers actually engage.<\/p>\n\n<h3\tdata-slug=\"access-to-thousands-of-research-participants\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tAccess to thousands of research participants<\/h3>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe work with thousands of participants across multiple markets, which allows us to test quickly with representative audiences, generating statistically meaningful insight without the delays of traditional participant recruitment. Structured screening ensures we\u2019re speaking to the specific audiences you need to understand, so insight is both fast and relevant without sacrificing rigour.<\/p>\n\n<h3\tdata-slug=\"we-go-beyond-what-users-say\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWe go beyond what users say<\/h3>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tUser feedback is useful, but it rarely tells the full story. Comments like \u201cthis is confusing\u201d or \u201cI want more rewards\u201d point to a symptom, not the cause.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe use behavioural science to understand what\u2019s driving that behaviour. From motivation that builds as users get closer to a reward, to habit loops that determine whether someone returns tomorrow or disappears entirely, we turn behavioural signals into product decisions that improve outcomes.<\/p>\n\n<h3\tdata-slug=\"continuous-research-not-a-one-off-deliverable\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tContinuous research, not a one-off deliverable<\/h3>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe organisations with the strongest products treat research as a continuous programme. We embed continuous research alongside delivery teams, combining regular user sessions with sprint-level testing to maintain a live view of real customer experience. That rhythm helps teams spot issues earlier, find opportunities sooner, and make decisions based on evidence rather than internal assumption.<\/p>\n\n<h3\tdata-slug=\"knowing-when-not-to-over-research\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tKnowing when not to over-research<\/h3>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tNot every problem needs deep exploration. The skill is knowing the right level of depth for the question in front of you. We help teams choose the right approach, whether that\u2019s rapid validation or deeper discovery, we scale the methodology to the question, not the other way around.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t>\n\t\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Apadmi-logo-white-square-rotation.webp\"\n\talt=\"Apadmi logo on an orange background\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FC753D;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\tBetter products start with better understanding\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tLet\u2019s turn customer research into clearer decisions, stronger products, and measurable commercial impact.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\thref=\"\/en-nl\/contact\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0\">\n\t\n\t<span class=\"\">\n\t\tCONTACT 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