{"id":5137,"date":"2026-07-12T12:59:43","date_gmt":"2026-07-12T12:59:43","guid":{"rendered":"https:\/\/apadmi.com\/work\/keurslager-loyalty-app-apadmi\/"},"modified":"2026-07-23T11:00:36","modified_gmt":"2026-07-23T11:00:36","slug":"keurslager","status":"publish","type":"work","link":"https:\/\/www.apadmi.com\/en-nl\/work\/keurslager\/","title":{"rendered":"Keurslager"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tKeurslager\t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\tA scalable, mobile-first loyalty platform for a national network of independent retailers\t\t<\/p>\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/keurslager-app-blue-bag.webp\"\n\talt=\"An iPhone peeks out of a blue shopping bag, displaying the Keurslager app\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #546A9D;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\t<span class=\"sr-only\">Modernising offline loyalty into a seamless digital experience<\/span>\n\t<span aria-hidden=\"true\">Mo\u00add\u00ade\u00adr\u00adn\u00adi\u00ads\u00adi\u00adn\u00adg o\u00adf\u00adf\u00adl\u00adi\u00adn\u00ade l\u00ado\u00ady\u00ada\u00adl\u00adt\u00ady into a s\u00ade\u00ada\u00adm\u00adl\u00ade\u00ads\u00ads d\u00adi\u00adg\u00adi\u00adt\u00ada\u00adl e\u00adx\u00adp\u00ade\u00adr\u00adi\u00ade\u00adn\u00adc\u00ade<\/span>\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tKeurslager is an institution in the Netherlands. The national network of almost 300 independent butchers celebrates its 80th anniversary in 2026 and is using mobile to unlock new digital touchpoints, strengthen customer loyalty and grow revenue across its stores.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tA trusted household name built on craftsmanship, quality and strong local relationships, Keurslager\u2019s legacy provided a powerful foundation and clear opportunity to evolve and engage a new generation of customers through digital channels.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe ambition was clear: drive both in-store and online sales, turn occasional shoppers into loyal customers, create a direct communication channel between local butchers and their communities, generate actionable customer data, and elevate the overall customer experience.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tKeurslager operates within a fragmented retail landscape, where independent entrepreneurs compete directly with large supermarket chains and increasingly digital-first players. To level the playing field, we introduced a unified mobile loyalty platform that brought structure, scale and strategic advantage to the network.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:grid mid:grid-cols-2 mid:grid-rows-[auto_auto_auto_auto_1fr] mid:gap-x-96 pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill col-1 row-2\"\n\t\t>\n\t\t\t<span class=\"sr-only\">A Scalable loyalty ecosystem<\/span>\n\t<span aria-hidden=\"true\">A Sc\u00ada\u00adl\u00ada\u00adb\u00adl\u00ade l\u00ado\u00ady\u00ada\u00adl\u00adt\u00ady e\u00adc\u00ado\u00ads\u00ady\u00ads\u00adt\u00ade\u00adm<\/span>\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill text-16 leading-tight mid:text-18 mid:leading-normal max-w-lg col-1 row-3 not-first:mt-24 mid:not-first:mt-44\">\n\t\t\tApadmi digitised and modernised a traditionally offline loyalty model, evolving physical cards by moving to a seamless digital experience. We enabled data-driven marketing through segmented, personalised communication at both national and local level, and strengthened customer engagement and revenue opportunities by creating a direct, future-ready mobile channel.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill col-2 row-start-2 row-end-span-4 max-mid:mt-32\">\n\t\t\n<h2\tdata-slug=\"mobile-first\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tMobile-First<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe starting point was a mobile-first approach, with a focused MVP that delivered immediate value and established a solid technical foundation. In parallel, a clear product roadmap was created to align with commercial goals, ensuring the platform could evolve alongside customer expectations and future commerce ambitions.<\/p>\n\n<h2\tdata-slug=\"digital-heart-of-loyalty\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tDigital Heart of Loyalty<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe app forms the digital heart of the loyalty programme. Users can register and log in, giving them immediate access to a digital alternative to the physical loyalty card with real-time insight into their saved points. The physical card can still be used. To ensure secure loyalty processing, an integration with Intersolve was implemented.<\/p>\n\n<h2\tdata-slug=\"cx-features\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tCX Features<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe app enhances the customer experience with a range of engagement features, including recipe inspiration, a store locator and integrations with the webshop.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-16 mid:grid mid:grid-cols-2 items-center mid:items-start mid:gap-28 pt-64 pb-64\">\n\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/mockup-app-phone-keurslager.webp\"\n\talt=\"Keurslager app on a phone, against an orange background.\"\n\tclass=\"object-cover aspect-square rounded-28 mid:rounded-16 w-fill max-w-md mid:max-w-3xl mid:justify-self-end aspect-square bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #CC8763;\"\n\/>\n\t<div class=\"flex flex-col items-start max-w-md lg:max-w-lg\">\n\t\t\t\t\t<h2 class=\"text-20 mid:text-28 leading-snug font-black uppercase text-balance\">\n\t\t\t\tBuilt for what\u2019s next\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal mid:text-18 mt-16 mid:mt-24\">\n\t\t\t\tThe app quickly evolved beyond a digital loyalty card. It became a complete mobile engagement platform and a direct customer channel, combining national brand consistency with local relevance. <br><br>By balancing central strategy with local flexibility, we helped Keurslager modernise its retail model and stay competitive in an increasingly digital-first market.<br>\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-32 md:grid md:grid-cols-6 items-start md:items-center pt-64 sm:pt-120 pb-64 sm:pb-120\">\n\t<div class=\"row-1 col-start-1 col-end-span-3\">\n\t\t\t\t\t<h2 class=\"text-36 leading-none md:text-44 font-black uppercase text-balance\">\n\t\t\t\tRead more success stories\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal md:text-24 mt-12\">\n\t\t\t\tFrom retail and healthcare to FMCG and media, we help ambitious organisations solve complex challenges, drive revenue, and build loyalty with exceptional digital products and mobile apps.\t\t\t<\/p>\n\t\t\t<\/div>\n\n\t<a\thref=\"\/en-nl\/work\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none group relative isolate h-52 rounded-full border border-accent px-40 flex items-center font-semibold justify-center-safe button row-1 col-start-5 col-end-span-2 md:justify-self-end\">\n\t\t\t<div aria-hidden=\"true\" class=\"absolute top-0 left-0 -z-10 flex size-50 items-center justify-end rounded-full bg-accent text-on-accent transition-[width] ease-spring-smooth group-hocus:w-full duration-500\">\n\t\t\t<div class=\"-translate-x-16\">\n\t\t\t\t<svg width='20' height='20' viewBox='0 0 20 20' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M4.34065 10.829L13.649 10.829L9.58232 14.8957C9.25732 15.2207 9.25732 15.754 9.58232 16.079C9.73801 16.2351 9.94939 16.3228 10.1698 16.3228C10.3903 16.3228 10.6016 16.2351 10.7573 16.079L16.249 10.5873C16.574 10.2623 16.574 9.73735 16.249 9.41235L10.7573 3.92068C10.4323 3.59568 9.90732 3.59568 9.58232 3.92068C9.25732 4.24568 9.25732 4.77068 9.58232 5.09568L13.649 9.16235L4.34065 9.16235C3.88232 9.16235 3.50732 9.53735 3.50732 9.99568C3.50732 10.454 3.88232 10.829 4.34065 10.829Z' fill='currentColor' \/><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<span class=\"translate-x-20 text-accent uppercase transition ease-spring-smooth group-hocus:-translate-x-20 group-hocus:text-on-accent duration-500\">\n\t\tDiscover all our work\t<\/span>\n\n\t<\/a>\n\t<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"A mobile-first loyalty platform for a network of retailers ","protected":false},"featured_media":3783,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","esWorkLogoColorId":449,"esWorkLogoMonoId":446,"esWorkLogoColorUrl":"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Keurslager-White.svg","esWorkLogoMonoUrl":"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Keurslager-Black.svg","footnotes":""},"sector":[],"class_list":["post-5137","work","type-work","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keurslager &#8211; 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