{"id":5139,"date":"2026-07-10T15:22:44","date_gmt":"2026-07-10T15:22:44","guid":{"rendered":"https:\/\/apadmi.com\/work\/de-telegraaf\/"},"modified":"2026-07-23T11:01:21","modified_gmt":"2026-07-23T11:01:21","slug":"de-telegraaf","status":"publish","type":"work","link":"https:\/\/www.apadmi.com\/en-nl\/work\/de-telegraaf\/","title":{"rendered":"De Telegraaf"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tDe Telegraaf\t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\tBuilding the digital backbone of the Netherlands&#8217; biggest newsroom\t\t<\/p>\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/de-telegraaf-mockup-phone-orange-sofa.webp\"\n\talt=\"A phone displaying the De Telegraaf news app rests on a brown sofa.\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #804136;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\t<span class=\"sr-only\">Building the future of digital news<\/span>\n\t<span aria-hidden=\"true\">Bu\u00adi\u00adl\u00add\u00adi\u00adn\u00adg the f\u00adu\u00adt\u00adu\u00adr\u00ade of d\u00adi\u00adg\u00adi\u00adt\u00ada\u00adl news<\/span>\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tDe Telegraaf is the Netherlands&#8217; largest daily newspaper, and its app has become one of the country&#8217;s most-used media products.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tSince 2011, Apadmi has worked alongside De Telegraaf&#8217;s in-house development team, evolving the app from a single iPad edition into a platform that has adapted to every stage of the publisher&#8217;s digital strategy.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe biggest shift wasn&#8217;t technical. As the business moved from an advertising-led model towards premium subscriptions, the app needed to convert readers into subscribers at scale without sacrificing the audience that made it valuable.<\/p>\n\n<h2\tdata-slug=\"built-for-a-changing-business\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tBuilt for a changing business<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe original app launched on iPad before expanding to iPhone and Android as demand grew.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe biggest evolution came in 2021, when De Telegraaf rebuilt the app to merge two separate products\u2014the live news service and the digital newspaper\u2014into a single experience.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe rebuild also embedded <strong>Telegraaf Premium<\/strong> directly into the product, making subscriptions part of the reading journey rather than an added paywall. This has since become a meaningful contributor to the publisher&#8217;s digital revenue. New capabilities such as podcasts and ongoing feature releases have kept pace with changing reader habits.<\/p>\n\n<h2\tdata-slug=\"performance-at-newsroom-speed\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tPerformance at newsroom speed<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tFor a news app used by millions, performance is part of the product. Articles need to load almost instantly, while breaking news alerts must reach millions of devices within seconds. <br><br>Balancing that speed with the overhead of advertising technology has required continuous backend optimisation and performance improvements over many years.<\/p>\n\n<h2\tdata-slug=\"one-team-one-roadmap\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tOne team, one roadmap<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThroughout the partnership, Apadmi has worked as an extension of De Telegraaf&#8217;s in-house team rather than as an external supplier.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tShared stand-ups, continuous delivery and joint planning have enabled both teams to evolve the product together, with Apadmi leading development while contributing to product thinking and design.<br><\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x mid:grid mid:grid-cols-3 md:grid-cols-4 mid:gap-48 pt-140 pb-120\">\n\t\t\t<div class=\"max-sm:mb-20 max-mid:mb-32 sm:col-1 sm:row-1 w-full sm:max-w-xs\">\n\t\t\t\t\t\t\t<h2\t\t\t\t\tclass=\"text-36 leading-none sm:text-44 sm:leading-none text-balance font-black uppercase\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"sr-only\">Impact<\/span>\n\t<span aria-hidden=\"true\">Im\u00adp\u00ada\u00adc\u00adt<\/span>\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"text-16 leading-minimal sm:text-18 sm:leading-snug text-balanced mt-16\">\n\t\t\t\t\tThe partnership has transformed the app from a publishing product into a key driver of audience growth and digital reach.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\n\t<ul class=\"mid:col-start-2 mid:col-end-span-2 md:col-end-span-3 mid:row-1 sm:grid sm:grid-cols-2 md:grid-cols-3 sm:gap-32 sm:auto-rows-fr max-sm:space-y-32 mid:ml-auto w-fill\">\n\t\t\n<li class=\"list-none rounded-28 p-32 border border-neutral-light w-fill aspect-4\/3 sm:aspect-square relative flex flex-col justify-end\">\n\t<svg aria-hidden=\"true\" class=\"size-56 absolute top-32 right-32 size-42 sm:size-56 text-accent\" xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'><path d='m8.85 16.826 3.15-1.9 3.15 1.925-.825-3.6 2.775-2.4-3.65-.326-1.45-3.4-1.45 3.376-3.65.325 2.775 2.425-.825 3.575Zm3.15-.137-3.89 2.346a.72.72 0 0 1-.436.107.791.791 0 0 1-.395-.147.84.84 0 0 1-.273-.332.649.649 0 0 1-.031-.453l1.033-4.417-3.435-2.973a.735.735 0 0 1-.245-.388.702.702 0 0 1 .028-.428.845.845 0 0 1 .233-.339.808.808 0 0 1 .415-.172l4.533-.396 1.76-4.172a.678.678 0 0 1 .29-.344.82.82 0 0 1 .825 0c.13.075.228.19.292.344l1.76 4.172 4.532.396a.808.808 0 0 1 .416.172c.1.088.178.2.232.34a.702.702 0 0 1 .028.427.736.736 0 0 1-.245.388l-3.435 2.973 1.033 4.417a.649.649 0 0 1-.03.453.84.84 0 0 1-.274.332.791.791 0 0 1-.395.147.72.72 0 0 1-.436-.107L12 16.689Z' fill='currentColor'\/><\/svg>\n\t<p class=\"text-64 leading-none font-black text-balance uppercase line-clamp-2\">\n\t\t15\t<\/p>\n\n\t\t\t<p class=\"text-16 leading-snug sm:text-18 max-sm:mt-12 text-pretty line-clamp-3\">\n\t\t\tyear partnership with Apadmi\t\t<\/p>\n\t<\/li>\n\n<li class=\"list-none rounded-28 p-32 border border-neutral-light w-fill aspect-4\/3 sm:aspect-square relative flex flex-col justify-end\">\n\t<svg aria-hidden=\"true\" class=\"size-56 absolute top-32 right-32 size-42 sm:size-56 text-accent\" xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'><path d='M1.365 17.788a.838.838 0 0 1-.616-.248.838.838 0 0 1-.249-.617v-.354c0-.665.347-1.212 1.042-1.64.695-.427 1.601-.64 2.718-.64.184 0 .37.005.557.017.187.011.376.034.566.067a3.733 3.733 0 0 0-.575 2.002v1.413H1.366Zm6.043 0a.878.878 0 0 1-.65-.26.876.876 0 0 1-.258-.644v-.47c0-.469.131-.897.394-1.284.263-.388.642-.726 1.137-1.015.495-.288 1.08-.505 1.754-.649a10.568 10.568 0 0 1 2.211-.216c.816 0 1.56.072 2.235.216.674.145 1.259.36 1.754.65.495.288.87.626 1.128 1.014.258.387.387.815.387 1.283v.471a.875.875 0 0 1-.26.644.874.874 0 0 1-.644.26H7.408Zm11.784 0v-1.412a4.1 4.1 0 0 0-.133-1.063 3.637 3.637 0 0 0-.401-.94 5.43 5.43 0 0 1 .562-.067c.18-.012.356-.018.53-.018 1.117 0 2.02.212 2.712.634.692.422 1.038.971 1.038 1.647v.354a.84.84 0 0 1-.249.617.838.838 0 0 1-.617.248h-3.442Zm-11.115-1.5h7.861v-.105c-.102-.404-.528-.744-1.277-1.02-.748-.275-1.635-.413-2.661-.413s-1.913.138-2.662.413c-.748.276-1.169.616-1.261 1.02v.105Zm-3.82-2.97c-.471 0-.874-.168-1.208-.504a1.651 1.651 0 0 1-.501-1.208c0-.477.168-.88.503-1.209a1.664 1.664 0 0 1 1.209-.493c.477 0 .881.164 1.213.493.332.329.498.733.498 1.212 0 .464-.164.865-.493 1.202a1.637 1.637 0 0 1-1.221.506Zm15.493 0c-.467 0-.869-.17-1.206-.507a1.643 1.643 0 0 1-.506-1.202c0-.48.17-.883.506-1.212.337-.329.74-.493 1.208-.493.482 0 .887.164 1.216.493.33.329.494.732.494 1.209 0 .47-.165.873-.492 1.208a1.638 1.638 0 0 1-1.22.503Zm-7.746-.818a2.51 2.51 0 0 1-1.84-.757 2.5 2.5 0 0 1-.76-1.84c0-.735.252-1.351.757-1.849A2.522 2.522 0 0 1 12 7.308c.736 0 1.352.248 1.85.745.497.497.746 1.113.746 1.847a2.53 2.53 0 0 1-.745 1.84c-.497.507-1.113.76-1.848.76Zm0-1.5c.307 0 .565-.107.776-.321a1.07 1.07 0 0 0 .316-.78c0-.306-.105-.564-.315-.775A1.057 1.057 0 0 0 12 8.808c-.303 0-.56.105-.775.315a1.05 1.05 0 0 0-.321.78c0 .303.107.562.321.776.214.214.474.32.78.32Z' fill='currentColor'\/><\/svg>\n\t<p class=\"text-64 leading-none font-black text-balance uppercase line-clamp-2\">\n\t\t5M+\t<\/p>\n\n\t\t\t<p class=\"text-16 leading-snug sm:text-18 max-sm:mt-12 text-pretty line-clamp-3\">\n\t\t\tmonthly readers reached via the app\t\t<\/p>\n\t<\/li>\n\n<li class=\"list-none rounded-28 p-32 border border-neutral-light w-fill aspect-4\/3 sm:aspect-square relative flex flex-col justify-end\">\n\t<svg aria-hidden=\"true\" class=\"size-56 absolute top-32 right-32 size-42 sm:size-56 text-accent\" xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'><path d='M2.5 9.48V5.538c0-.505.175-.933.525-1.283.35-.35.778-.525 1.283-.525h15.384c.505 0 .933.175 1.283.525.35.35.525.778.525 1.283V9.48H20V5.538a.294.294 0 0 0-.096-.211.294.294 0 0 0-.212-.097H4.308a.294.294 0 0 0-.212.097.294.294 0 0 0-.096.211V9.48H2.5Zm1.808 8.25c-.505 0-.933-.175-1.283-.524a1.745 1.745 0 0 1-.525-1.283V10.98H4v4.943c0 .077.032.147.096.211a.294.294 0 0 0 .212.096h15.384a.294.294 0 0 0 .212-.096.295.295 0 0 0 .096-.211V10.98h1.5v4.943c0 .505-.175.932-.525 1.283-.35.35-.778.524-1.283.524H4.308Zm-2.173 2.5a.726.726 0 0 1-.535-.215.726.726 0 0 1-.215-.535c0-.212.072-.39.215-.534a.726.726 0 0 1 .535-.216h19.73c.213 0 .391.072.535.216a.726.726 0 0 1 .215.534.726.726 0 0 1-.215.535.726.726 0 0 1-.535.215H2.135Zm.365-9.25v-1.5H8a.762.762 0 0 1 .679.416l1.396 2.777 3.277-5.808a.661.661 0 0 1 .268-.271A.777.777 0 0 1 14 6.5c.139 0 .27.031.395.094s.22.163.284.302L15.97 9.48h5.53v1.5h-5.904a.946.946 0 0 1-.472-.127.814.814 0 0 1-.341-.374l-.833-1.672-3.286 5.789a.634.634 0 0 1-.284.288.854.854 0 0 1-.395.096.738.738 0 0 1-.663-.415L7.528 10.98H2.5Z' fill='currentColor'\/><\/svg>\n\t<p class=\"text-64 leading-none font-black text-balance uppercase line-clamp-2\">\n\t\t60%\t<\/p>\n\n\t\t\t<p class=\"text-16 leading-snug sm:text-18 max-sm:mt-12 text-pretty line-clamp-3\">\n\t\t\tshare of De Telegraaf&#8217;s total digital reach\t\t<\/p>\n\t<\/li>\n\t<\/ul>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-16 mid:grid mid:grid-cols-2 items-center mid:items-start mid:gap-28 pt-64 pb-64\">\n\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/de-telegraaf-mockup-phone-orange-backpack-pocket.webp\"\n\talt=\"A phone displaying the De Telegraaf news app peeks out of the top pocket of an orange shirt.\"\n\tclass=\"object-cover aspect-square rounded-28 mid:rounded-16 w-fill max-w-md mid:max-w-3xl mid:justify-self-end aspect-square bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #8D4739;\"\n\/>\n\t<div class=\"flex flex-col items-start max-w-md lg:max-w-lg\">\n\t\t\t\t\t<h2 class=\"text-20 mid:text-28 leading-snug font-black uppercase text-balance\">\n\t\t\t\tFrom national newsroom to regional network\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal mid:text-18 mt-16 mid:mt-24\">\n\t\t\t\tThe app&#8217;s success led parent company Mediahuis to ask Apadmi to turn it into a white-label product. That same technical foundation now powers apps for a number of Mediahuis&#8217; regional Dutch and Belgian titles, including Noordhollands Dagblad, De Gooi- en Eemlander, Gazet van Antwerpen, and Het Belang van Limburg.<br><br>What started as a single iPad edition is now the infrastructure running underneath an entire publishing group: one well-built codebase, reused instead of rebuilt, every time Mediahuis needed to launch the next title.<br>\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-32 md:grid md:grid-cols-6 items-start md:items-center pt-64 sm:pt-120 pb-64 sm:pb-120\">\n\t<div class=\"row-1 col-start-1 col-end-span-3\">\n\t\t\t\t\t<h2 class=\"text-36 leading-none md:text-44 font-black uppercase text-balance\">\n\t\t\t\tRead more success stories\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal md:text-24 mt-12\">\n\t\t\t\tFrom retail and healthcare to FMCG and media, we help ambitious organisations solve complex challenges, drive revenue, and build loyalty with exceptional digital products and mobile apps.\t\t\t<\/p>\n\t\t\t<\/div>\n\n\t<a\thref=\"\/en-nl\/work\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none group relative isolate h-52 rounded-full border border-accent px-40 flex items-center font-semibold justify-center-safe button row-1 col-start-5 col-end-span-2 md:justify-self-end\">\n\t\t\t<div aria-hidden=\"true\" class=\"absolute top-0 left-0 -z-10 flex size-50 items-center justify-end rounded-full bg-accent text-on-accent transition-[width] ease-spring-smooth group-hocus:w-full duration-500\">\n\t\t\t<div class=\"-translate-x-16\">\n\t\t\t\t<svg width='20' height='20' viewBox='0 0 20 20' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M4.34065 10.829L13.649 10.829L9.58232 14.8957C9.25732 15.2207 9.25732 15.754 9.58232 16.079C9.73801 16.2351 9.94939 16.3228 10.1698 16.3228C10.3903 16.3228 10.6016 16.2351 10.7573 16.079L16.249 10.5873C16.574 10.2623 16.574 9.73735 16.249 9.41235L10.7573 3.92068C10.4323 3.59568 9.90732 3.59568 9.58232 3.92068C9.25732 4.24568 9.25732 4.77068 9.58232 5.09568L13.649 9.16235L4.34065 9.16235C3.88232 9.16235 3.50732 9.53735 3.50732 9.99568C3.50732 10.454 3.88232 10.829 4.34065 10.829Z' fill='currentColor' \/><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<span class=\"translate-x-20 text-accent uppercase transition ease-spring-smooth group-hocus:-translate-x-20 group-hocus:text-on-accent duration-500\">\n\t\tDiscover all our work\t<\/span>\n\n\t<\/a>\n\t<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Building the digital backbone of the Netherlands&#8217; biggest newsroom","protected":false},"featured_media":1107,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","esWorkLogoColorId":1200,"esWorkLogoMonoId":1198,"esWorkLogoColorUrl":"https:\/\/www.apadmi.com\/uploads\/2026\/07\/De-Telegraf-White.svg","esWorkLogoMonoUrl":"https:\/\/www.apadmi.com\/uploads\/2026\/07\/De-Telegraf-Black.svg","footnotes":""},"sector":[],"class_list":["post-5139","work","type-work","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Telegraaf App | Apadmi<\/title>\n<meta name=\"description\" content=\"Apadmi helped De Telegraaf evolve its app into a digital platform reaching 5M+ readers monthly and powering Mediahuis titles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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