{"id":5141,"date":"2026-07-08T17:05:33","date_gmt":"2026-07-08T17:05:33","guid":{"rendered":"https:\/\/apadmi.com\/work\/keells\/"},"modified":"2026-07-23T11:51:51","modified_gmt":"2026-07-23T11:51:51","slug":"keells","status":"publish","type":"work","link":"https:\/\/www.apadmi.com\/en-nl\/work\/keells\/","title":{"rendered":"Keells"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tKeells\t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\tDigitising retail loyalty for millions of customers in Sri Lanka\t\t<\/p>\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/keells-app-mobile-orange-chair.webp\"\n\talt=\"Keells app displayed on a mobile phone, lying on an orange chair.\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #A3764A;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\t<span class=\"sr-only\">A legacy of loyalty ready for its next chapter<\/span>\n\t<span aria-hidden=\"true\">A l\u00ade\u00adg\u00ada\u00adc\u00ady of l\u00ado\u00ady\u00ada\u00adl\u00adt\u00ady ready for its next c\u00adh\u00ada\u00adp\u00adt\u00ade\u00adr<\/span>\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tKeells is one of Sri Lanka&#8217;s most loved supermarket chains, operating 147 stores across the country as part of the John Keells Group, one of the country&#8217;s largest conglomerates.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tAt the heart of Keells&#8217; customer relationships is Nexus Rewards, a loyalty programme that has been part of shoppers&#8217; lives since the early 2000s and has grown to serve over two million registered members.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tA pioneer of coalition loyalty in Sri Lanka, Nexus Rewards introduced mobile number-based loyalty as early as 2014. But while the programme had built in heritage and trust, its digital experience hadn&#8217;t kept pace. Customers already had the points, personalised offers and brand affinity; what they lacked was a seamless mobile experience that brought it all together.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tApadmi&#8217;s challenge was to give a loyalty programme with more than 20 years of heritage a mobile home, without losing what made it special.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWith smartphone adoption accelerating across Sri Lanka, Keells already had the customers, brand equity and loyalty infrastructure. What it needed was a mobile experience that made loyalty effortless, seamlessly connecting in-store and online shopping while giving millions of members a reason to engage every day.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:grid mid:grid-cols-2 mid:grid-rows-[auto_auto_auto_auto_1fr] mid:gap-x-96 pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill col-1 row-2\"\n\t\t>\n\t\t\t<span class=\"sr-only\">Personal. Useful. Effortless.<\/span>\n\t<span aria-hidden=\"true\">Pe\u00adr\u00ads\u00ado\u00adn\u00ada\u00adl\u00ad. Us\u00ade\u00adf\u00adu\u00adl\u00ad. Ef\u00adf\u00ado\u00adr\u00adt\u00adl\u00ade\u00ads\u00ads\u00ad.<\/span>\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill text-16 leading-tight mid:text-18 mid:leading-normal max-w-lg col-1 row-3 not-first:mt-24 mid:not-first:mt-44\">\n\t\t\tThe guiding principle was deliberate: keep it personal, keep it useful, make it work at the moments that matter. Rather than building for complexity, the team focused on the core value exchange, making it effortless for customers to earn, track and use rewards as part of their everyday shop.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill col-2 row-start-2 row-end-span-4 max-mid:mt-32\">\n\t\t\n<h2\tdata-slug=\"what-the-app-delivers\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWhat the app delivers<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>Ability to explore new deals prior to shopping<\/strong><br>Customers want to know what offers they can make the most of when planning their grocery shopping, the app gives customers visibility before they even step in store.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>Real-time points tracking<\/strong><br>Members can see their balance update instantly and have full visibility and control over their rewards at any time.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>QR code checkout<\/strong><br>A simple scan at checkout earns rewards instantly, making loyalty a natural, frictionless part of every shop rather than an afterthought.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>Access to partner offers<\/strong><br>Surfacing relevant deals from the partner network alongside everyday shopping, giving customers even greater value.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>All deals in one place<\/strong><br>Savings, partner offers and exclusive rewards consolidated into a single intuitive interface.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>Built for scale<\/strong><br>Backend powered by Salesforce, with architecture designed to grow with the programme&#8217;s ambition to serve millions of customers daily.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/keells-nexus-jeans-pocket.webp\"\n\talt=\"A mobile peeks out of a woman&#039;s jean&#039;s pocket, displaying the Keells Nexus app\"\n\tclass=\"object-cover aspect-video rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #8D8B7A;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\t<span class=\"sr-only\">Impact from Day 1<\/span>\n\t<span aria-hidden=\"true\">Im\u00adp\u00ada\u00adc\u00adt from Day 1<\/span>\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tOn launch day, the Keells Nexus app climbed to number one in the Shopping categories in the Sri Lankan App Store and Play Store, where it stayed for 3 weeks after launch.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe app has an onboarding completion rate of 80%, and generates an average of 8 sessions per user, with less than 1% churn. <\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tCustomer satisfaction is reflected in the App Store Ratings, with a 4.7* rating on Android and 4.5* on iOS, with users feeding back how much they\u2019re already enjoying the mobilised Keells Nexus experience.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x mid:grid mid:grid-cols-3 md:grid-cols-4 mid:gap-48 pb-120\">\n\t\t\t<div class=\"max-sm:mb-20 max-mid:mb-32 sm:col-1 sm:row-1 w-full sm:max-w-xs\">\n\t\t\t\t\t\t\t<h2\t\t\t\t\tclass=\"text-36 leading-none sm:text-44 sm:leading-none text-balance font-black uppercase\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"sr-only\">Results<\/span>\n\t<span aria-hidden=\"true\">Re\u00ads\u00adu\u00adl\u00adt\u00ads<\/span>\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"text-16 leading-minimal sm:text-18 sm:leading-snug text-balanced mt-16\">\n\t\t\t\t\tThe results so far show just how much of an impact the app is already making in the region.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\n\t<ul class=\"mid:col-start-2 mid:col-end-span-2 md:col-end-span-3 mid:row-1 sm:grid sm:grid-cols-2 md:grid-cols-3 sm:gap-32 sm:auto-rows-fr max-sm:space-y-32 mid:ml-auto w-fill\">\n\t\t\n<li class=\"list-none rounded-28 p-32 border border-neutral-light w-fill aspect-4\/3 sm:aspect-square relative flex flex-col justify-end\">\n\t<svg aria-hidden=\"true\" class=\"size-56 absolute top-32 right-32 size-42 sm:size-56 text-accent\" xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'><path d='m12 11.8-1.633 1.261c-.093.071-.185.074-.276.008-.09-.065-.119-.15-.085-.254l.621-2.042-1.654-1.265a.216.216 0 0 1-.07-.259c.037-.102.107-.153.21-.153h2.045l.62-2.011c.034-.104.108-.156.222-.156s.188.052.221.156l.621 2.011h2.03c.103 0 .176.051.217.153.042.102.021.188-.062.259l-1.67 1.265.622 2.042c.033.104.005.189-.086.254-.09.066-.182.063-.276-.008L12 11.8Zm0 8.68-4.32 1.368a.823.823 0 0 1-.81-.12A.866.866 0 0 1 6.5 21v-5.927a7.15 7.15 0 0 1-1.475-2.294A7.359 7.359 0 0 1 4.5 10c0-2.092.727-3.865 2.18-5.32C8.136 3.228 9.909 2.5 12 2.5s3.865.727 5.32 2.18C18.772 6.136 19.5 7.909 19.5 10c0 .985-.175 1.91-.525 2.779a7.15 7.15 0 0 1-1.475 2.294V21a.866.866 0 0 1-.37.728.823.823 0 0 1-.81.12L12 20.481Zm4.25-6.23C17.417 13.083 18 11.667 18 10c0-1.667-.583-3.083-1.75-4.25C15.083 4.583 13.667 4 12 4c-1.667 0-3.083.583-4.25 1.75C6.583 6.917 6 8.333 6 10c0 1.667.583 3.083 1.75 4.25C8.917 15.417 10.333 16 12 16c1.667 0 3.083-.583 4.25-1.75ZM8 20.035l4-1.073 4 1.073v-3.716a7.354 7.354 0 0 1-1.873.87A7.224 7.224 0 0 1 12 17.5c-.74 0-1.449-.104-2.127-.311A7.355 7.355 0 0 1 8 16.319v3.716Z' fill='currentColor'\/><\/svg>\n\t<p class=\"text-64 leading-none font-black text-balance uppercase line-clamp-2\">\n\t\t#1\t<\/p>\n\n\t\t\t<p class=\"text-16 leading-snug sm:text-18 max-sm:mt-12 text-pretty line-clamp-3\">\n\t\t\tapp in App Store and Play Store shopping category for 3 weeks\t\t<\/p>\n\t<\/li>\n\n<li class=\"list-none rounded-28 p-32 border border-neutral-light w-fill aspect-4\/3 sm:aspect-square relative flex flex-col justify-end\">\n\t<svg aria-hidden=\"true\" class=\"size-56 absolute top-32 right-32 size-42 sm:size-56 text-accent\" xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'><path d='M3.466 20.534A.726.726 0 0 1 3.25 20v-.895c0-.212.072-.39.216-.534A.726.726 0 0 1 4 18.355c.213 0 .391.072.535.216a.726.726 0 0 1 .215.534V20c0 .212-.072.39-.216.534A.726.726 0 0 1 4 20.75a.725.725 0 0 1-.534-.216Zm4 0A.726.726 0 0 1 7.25 20v-5.395c0-.212.072-.39.216-.534A.726.726 0 0 1 8 13.855c.213 0 .391.072.534.216a.726.726 0 0 1 .216.534V20c0 .212-.072.39-.216.534A.726.726 0 0 1 8 20.75a.725.725 0 0 1-.535-.216Zm4 0A.726.726 0 0 1 11.25 20v-3.395c0-.212.072-.39.216-.534a.726.726 0 0 1 .534-.216c.213 0 .391.072.534.216a.726.726 0 0 1 .216.534V20c0 .212-.072.39-.216.534a.726.726 0 0 1-.534.216.725.725 0 0 1-.534-.216Zm4 0A.726.726 0 0 1 15.25 20v-4.895c0-.212.072-.39.216-.534a.726.726 0 0 1 .534-.216c.213 0 .391.072.535.216a.726.726 0 0 1 .215.534V20c0 .212-.072.39-.216.534a.726.726 0 0 1-.534.216.725.725 0 0 1-.534-.216Zm4 0A.726.726 0 0 1 19.25 20v-8.895c0-.212.072-.39.216-.534a.726.726 0 0 1 .534-.216c.213 0 .391.072.535.216a.726.726 0 0 1 .215.534V20c0 .212-.072.39-.216.534a.726.726 0 0 1-.534.216.725.725 0 0 1-.535-.216ZM14 11.705a1.77 1.77 0 0 1-.68-.135 2.038 2.038 0 0 1-.6-.382l-2.5-2.498a.3.3 0 0 0-.22-.087.3.3 0 0 0-.221.087l-5.252 5.252a.72.72 0 0 1-.535.22.725.725 0 0 1-.534-.235.72.72 0 0 1-.199-.531.73.73 0 0 1 .214-.514l5.246-5.246a1.7 1.7 0 0 1 .6-.393A1.91 1.91 0 0 1 10 7.119c.235 0 .465.041.692.124.226.082.423.213.589.393l2.498 2.498a.3.3 0 0 0 .221.087.3.3 0 0 0 .221-.087l5.252-5.252a.72.72 0 0 1 .535-.22.72.72 0 0 1 .534.236.72.72 0 0 1 .199.53.73.73 0 0 1-.214.514l-5.246 5.246a1.858 1.858 0 0 1-1.28.517Z' fill='currentColor'\/><\/svg>\n\t<p class=\"text-64 leading-none font-black text-balance uppercase line-clamp-2\">\n\t\t400K\t<\/p>\n\n\t\t\t<p class=\"text-16 leading-snug sm:text-18 max-sm:mt-12 text-pretty line-clamp-3\">\n\t\t\tdownloads in the first 3 months\t\t<\/p>\n\t<\/li>\n\n<li class=\"list-none rounded-28 p-32 border border-neutral-light w-fill aspect-4\/3 sm:aspect-square relative flex flex-col justify-end\">\n\t<svg aria-hidden=\"true\" class=\"size-56 absolute top-32 right-32 size-42 sm:size-56 text-accent\" xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'><path d='m8.85 16.826 3.15-1.9 3.15 1.925-.825-3.6 2.775-2.4-3.65-.326-1.45-3.4-1.45 3.376-3.65.325 2.775 2.425-.825 3.575Zm3.15-.137-3.89 2.346a.72.72 0 0 1-.436.107.791.791 0 0 1-.395-.147.84.84 0 0 1-.273-.332.649.649 0 0 1-.031-.453l1.033-4.417-3.435-2.973a.735.735 0 0 1-.245-.388.702.702 0 0 1 .028-.428.845.845 0 0 1 .233-.339.808.808 0 0 1 .415-.172l4.533-.396 1.76-4.172a.678.678 0 0 1 .29-.344.82.82 0 0 1 .825 0c.13.075.228.19.292.344l1.76 4.172 4.532.396a.808.808 0 0 1 .416.172c.1.088.178.2.232.34a.702.702 0 0 1 .028.427.736.736 0 0 1-.245.388l-3.435 2.973 1.033 4.417a.649.649 0 0 1-.03.453.84.84 0 0 1-.274.332.791.791 0 0 1-.395.147.72.72 0 0 1-.436-.107L12 16.689Z' fill='currentColor'\/><\/svg>\n\t<p class=\"text-64 leading-none font-black text-balance uppercase line-clamp-2\">\n\t\t4.6*\t<\/p>\n\n\t\t\t<p class=\"text-16 leading-snug sm:text-18 max-sm:mt-12 text-pretty line-clamp-3\">\n\t\t\taverage app store rating\t\t<\/p>\n\t<\/li>\n\t<\/ul>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-16 mid:grid mid:grid-cols-2 items-center mid:items-start mid:gap-28 pt-64 pb-64\">\n\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/keells-shopping-supermarket.webp\"\n\talt=\"Two Keells&#039; employees serves a female customer, packing her shopping in branded bags.\"\n\tclass=\"object-cover aspect-square rounded-28 mid:rounded-16 w-fill max-w-md mid:max-w-3xl mid:justify-self-end aspect-square bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #79805A;\"\n\/>\n\t<div class=\"flex flex-col items-start max-w-md lg:max-w-lg\">\n\t\t\t\t\t<h2 class=\"text-20 mid:text-28 leading-snug font-black uppercase text-balance\">\n\t\t\t\tShaping the future of loyalty in Sri Lanka\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal mid:text-18 mt-16 mid:mt-24\">\n\t\t\t\tApadmi is continuing to support the core Nexus experience, working in close cross-continental collaboration between Keells&#8217; Colombo base and Apadmi&#8217;s multidisciplinary teams across Sri Lanka and Europe. <br><br>Together, we\u2019re evolving the experience with a roadmap built around behavioral data, designed to drive long-term loyalty habits and unlock next-level personalisation.<br><br><strong>&#8220;At the heart of Keells Nexus is a simple but powerful belief that life is better when we&#8217;re connected. Working in partnership with Apadmi, we have created an app which brings our purpose to life by helping customers save more, enjoy exclusive rewards and feel part of a community. The partnership has been incredibly successful, and we can\u2019t wait to see what we achieve together next.\u201d<\/strong><br><br><em><em>Nilusha Fernando, Head of Marketing, Keells Supermarkets &amp; SVP, John Keells Group<\/em><br><\/em>\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-32 md:grid md:grid-cols-6 items-start md:items-center pt-64 sm:pt-120 pb-64 sm:pb-120\">\n\t<div class=\"row-1 col-start-1 col-end-span-3\">\n\t\t\t\t\t<h2 class=\"text-36 leading-none md:text-44 font-black uppercase text-balance\">\n\t\t\t\tRead more success stories\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal md:text-24 mt-12\">\n\t\t\t\tFrom retail and healthcare to FMCG and media, we help ambitious organisations solve 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