{"id":5144,"date":"2026-06-15T15:17:32","date_gmt":"2026-06-15T15:17:32","guid":{"rendered":"https:\/\/apadmi.com\/work\/unite-students\/"},"modified":"2026-07-29T20:05:47","modified_gmt":"2026-07-29T20:05:47","slug":"unite-students","status":"publish","type":"work","link":"https:\/\/www.apadmi.com\/en-nl\/work\/unite-students\/","title":{"rendered":"Unite Students"},"content":{"rendered":"\n\t
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\n\t\n\t\tUnite Students\t<\/h1>\n\n\t\n\t\t\t

\n\t\t\tTurning student accommodation into a mobile-first experience\t\t<\/p>\n\t<\/div>\t<\/div>\n<\/div>\n\n\n\t

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\n\t\n\t\t\t\n\t\t\tA new foundation for digital growth\t\t<\/h2>\n\t\n\t\t\t

\n\t\t\tUnite Students is the UK’s leading private student accommodation provider, partnering with 60+ universities and housing 70,000 students each year.<\/strong>\t\t<\/p>\n\t\n\t\n\t

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\n\tIts app was once an industry first, but years of legacy technology had made it expensive to maintain, difficult to scale and no longer reflective of the Unite brand or student experience. At the same time, the website\u2014the business’s primary sales channel\u2014needed to remove friction from the booking journey and improve conversion.

Unite Students partnered with Apadmi to rebuild both products. The goal: create a scalable digital platform that supports students from booking through move-in and beyond, while improving operational efficiency and driving more bookings.

The result was a complete rebuild that made Unite Students the highest-rated PBSA app within a year, then transformed the website that powers its booking funnel.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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\n\t\n\t\t\t\n\t\t\tDiscovery first, delivery at pace\t\t<\/h2>\n\t\n\t\t\t

\n\t\t\tThe programme began with an in-depth discovery phase to identify technical constraints, understand student needs and align product priorities before a transformative product roadmap was agreed.\t\t<\/p>\n\t\n\t\n\t

\n\t\t\n\n\tA future-ready app<\/h2>\n\n

\n\tBuilt in Flutter with a modern backend, the new app enables continuous improvement rather than fighting legacy architecture. Alongside the rebuild, data was cleaned and restructured to provide stronger analytics and insight.\u00a0

Apadmi worked closely with Unite’s design, engineering and QA teams to embed mobile-first thinking and deliver both app and web experiences to WCAG AA standard.\u00a0<\/p>\n\n\n\tReady for peak season<\/h2>\n\n

\n\tDelivery was planned around September 2024’s critical intake period. An agile delivery approach, carefully managed migration and re-engineered authentication process ensured a seamless launch without disrupting students.<\/p>\n\n\n\tSupporting students<\/h2>\n\n

\n\tThe result is an app that supports students throughout their journey\u2014from connecting with future flatmates and booking check-in slots to raising maintenance requests, reporting lockouts and accessing support whenever they need it.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\tResults\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tSelf-service has significantly reduced demand on customer support while improving the student experience.

The call centre received -24% traffic\u00a0 year-on-year, peaking at -54% in July. Noise complaint calls fell by 97% thanks to in-app reporting.

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