{"id":5148,"date":"2026-06-25T07:17:14","date_gmt":"2026-06-25T07:17:14","guid":{"rendered":"https:\/\/apadmi.com\/work\/de-lijn\/"},"modified":"2026-07-23T11:53:09","modified_gmt":"2026-07-23T11:53:09","slug":"de-lijn","status":"publish","type":"work","link":"https:\/\/www.apadmi.com\/en-nl\/work\/de-lijn\/","title":{"rendered":"De Lijn"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tDE Lijn\t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\tDelivering Belgium&#8217;s largest route planner\t\t<\/p>\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/de-lijn-app-rucksack.webp\"\n\talt=\"An iPhone displaying the Di Lijn app peeks out of a green rucksack.\"\n\tclass=\"object-cover aspect-video rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #5CAEB4;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\t<span class=\"sr-only\">Millions of journeys riding on getting it right<\/span>\n\t<span aria-hidden=\"true\">Mi\u00adl\u00adl\u00adi\u00ado\u00adn\u00ads of jo\u00adu\u00adr\u00adn\u00ade\u00ady\u00ads r\u00adi\u00add\u00adi\u00adn\u00adg on g\u00ade\u00adt\u00adt\u00adi\u00adn\u00adg it right<\/span>\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tDe Lijn is the state-owned public transportation company that operates all bus and tram networks in the Flemish Region of Belgium.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tCustomer satisfaction and convenience sit at the centre of De Lijn&#8217;s ambitions, which is what led them to Apadmi for technical and strategic support. Together, we formed a collaborative team to help the public transport provider modernise its digital services and deliver a better passenger experience.<br><\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tApadmi created an app that would serve as a travel guide in customers&#8217; pockets, letting travellers choose the optimal route and enjoy a carefree journey throughout Belgium. A system with millions of users continuously generates data and feedback, so the app needed to be robust and stable by design, built to collect, analyse and seamlessly process a huge volume of complex data points.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:grid mid:grid-cols-2 mid:grid-rows-[auto_auto_auto_auto_1fr] mid:gap-x-96 pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill col-1 row-2\"\n\t\t>\n\t\t\t<span class=\"sr-only\">Turning Data into Better Journeys<\/span>\n\t<span aria-hidden=\"true\">Tu\u00adr\u00adn\u00adi\u00adn\u00adg Data into Be\u00adt\u00adt\u00ade\u00adr Jo\u00adu\u00adr\u00adn\u00ade\u00ady\u00ads<\/span>\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill text-16 leading-tight mid:text-18 mid:leading-normal max-w-lg col-1 row-3 not-first:mt-24 mid:not-first:mt-44\">\n\t\t\tApadmi created an app that would serve as a travel guide in customers&#8217; pockets, letting travellers choose the optimal route and enjoy a carefree journey throughout Belgium. A system with millions of users continuously generates data and feedback, so the app needed to be robust and stable by design, built to collect, analyse and seamlessly process a huge volume of complex data points.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill col-2 row-start-2 row-end-span-4 max-mid:mt-32\">\n\t\t\n<h2\tdata-slug=\"routes-that-adapt-in-real-time\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tRoutes that adapt in real time<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe app uses mobile GPS tracking to help passengers complete their journey, knowing exactly which line a user is on and when they need to get on or off, with notifications guiding them to their final destination.<\/p>\n\n<h2\tdata-slug=\"every-stop-brought-to-life\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tEvery stop, brought to life<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tUsing Google StreetView, passengers can pull up an interactive map for any stop, making travelling more insightful and interactive, since every environment can come to life before they even arrive.<\/p>\n\n<h2\tdata-slug=\"tickets-in-a-few-taps\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tTickets in a few taps<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tBus and tram tickets are always available and at hand through the app, from single tickets to day passes and 10-trip cards, with the same familiar ticket types passengers already knew, just a few taps away rather than a queue at a machine.<\/p>\n\n<h2\tdata-slug=\"journey-planning-made-simple\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tJourney Planning Made Simple<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tThe app also lets passengers plan and save complete routes, including boarding and disembarking points, connections and disruptions, alongside a handy disembarkation warning notification so no one misses their stop.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x mid:grid mid:grid-cols-3 md:grid-cols-4 mid:gap-48 pt-140 pb-120\">\n\t\t\t<div class=\"max-sm:mb-20 max-mid:mb-32 sm:col-1 sm:row-1 w-full sm:max-w-xs\">\n\t\t\t\t\t\t\t<h2\t\t\t\t\tclass=\"text-36 leading-none sm:text-44 sm:leading-none text-balance font-black uppercase\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"sr-only\">Results<\/span>\n\t<span aria-hidden=\"true\">Re\u00ads\u00adu\u00adl\u00adt\u00ads<\/span>\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"text-16 leading-minimal sm:text-18 sm:leading-snug text-balanced mt-16\">\n\t\t\t\t\tThe De Lijn app has transformed how millions of passengers plan and manage their journeys.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\n\t<ul class=\"mid:col-start-2 mid:col-end-span-2 md:col-end-span-3 mid:row-1 sm:grid sm:grid-cols-2 md:grid-cols-3 sm:gap-32 sm:auto-rows-fr max-sm:space-y-32 mid:ml-auto w-fill\">\n\t\t\n<li class=\"list-none rounded-28 p-32 border border-neutral-light w-fill aspect-4\/3 sm:aspect-square relative flex flex-col justify-end\">\n\t<svg aria-hidden=\"true\" class=\"size-56 absolute top-32 right-32 size-42 sm:size-56 text-accent\" xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'><path d='M11.664 15.354a.83.83 0 0 1-.297-.198l-3.11-3.11a.706.706 0 0 1-.22-.522.77.77 0 0 1 .22-.532.765.765 0 0 1 .535-.24c.202-.005.38.07.535.225L11.25 12.9V5.25c0-.213.072-.391.216-.535A.725.725 0 0 1 12 4.5c.213 0 .391.072.534.215a.725.725 0 0 1 .216.535v7.65l1.923-1.923a.714.714 0 0 1 .53-.22c.204.002.384.08.54.235.144.155.22.331.224.527a.7.7 0 0 1-.225.527l-3.11 3.11a.83.83 0 0 1-.632.255.96.96 0 0 1-.336-.057ZM6.308 19.5c-.505 0-.933-.175-1.283-.525a1.745 1.745 0 0 1-.525-1.283v-1.961a.73.73 0 0 1 .215-.535.725.725 0 0 1 .535-.215.73.73 0 0 1 .535.215.726.726 0 0 1 .215.535v1.961c0 .077.032.148.096.212a.294.294 0 0 0 .212.096h11.384a.294.294 0 0 0 .212-.096.294.294 0 0 0 .096-.212v-1.961a.73.73 0 0 1 .215-.535.725.725 0 0 1 .535-.215.73.73 0 0 1 .535.215.725.725 0 0 1 .215.535v1.961c0 .505-.175.933-.525 1.283-.35.35-.778.525-1.283.525H6.308Z' fill='currentColor'\/><\/svg>\n\t<p class=\"text-64 leading-none font-black text-balance uppercase line-clamp-2\">\n\t\t158K+\t<\/p>\n\n\t\t\t<p class=\"text-16 leading-snug sm:text-18 max-sm:mt-12 text-pretty line-clamp-3\">\n\t\t\tmonthly app installs\t\t<\/p>\n\t<\/li>\n\n<li class=\"list-none rounded-28 p-32 border border-neutral-light w-fill aspect-4\/3 sm:aspect-square relative flex flex-col justify-end\">\n\t<svg aria-hidden=\"true\" class=\"size-56 absolute top-32 right-32 size-42 sm:size-56 text-accent\" xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'><path d='M3.466 20.534A.726.726 0 0 1 3.25 20v-.895c0-.212.072-.39.216-.534A.726.726 0 0 1 4 18.355c.213 0 .391.072.535.216a.726.726 0 0 1 .215.534V20c0 .212-.072.39-.216.534A.726.726 0 0 1 4 20.75a.725.725 0 0 1-.534-.216Zm4 0A.726.726 0 0 1 7.25 20v-5.395c0-.212.072-.39.216-.534A.726.726 0 0 1 8 13.855c.213 0 .391.072.534.216a.726.726 0 0 1 .216.534V20c0 .212-.072.39-.216.534A.726.726 0 0 1 8 20.75a.725.725 0 0 1-.535-.216Zm4 0A.726.726 0 0 1 11.25 20v-3.395c0-.212.072-.39.216-.534a.726.726 0 0 1 .534-.216c.213 0 .391.072.534.216a.726.726 0 0 1 .216.534V20c0 .212-.072.39-.216.534a.726.726 0 0 1-.534.216.725.725 0 0 1-.534-.216Zm4 0A.726.726 0 0 1 15.25 20v-4.895c0-.212.072-.39.216-.534a.726.726 0 0 1 .534-.216c.213 0 .391.072.535.216a.726.726 0 0 1 .215.534V20c0 .212-.072.39-.216.534a.726.726 0 0 1-.534.216.725.725 0 0 1-.534-.216Zm4 0A.726.726 0 0 1 19.25 20v-8.895c0-.212.072-.39.216-.534a.726.726 0 0 1 .534-.216c.213 0 .391.072.535.216a.726.726 0 0 1 .215.534V20c0 .212-.072.39-.216.534a.726.726 0 0 1-.534.216.725.725 0 0 1-.535-.216ZM14 11.705a1.77 1.77 0 0 1-.68-.135 2.038 2.038 0 0 1-.6-.382l-2.5-2.498a.3.3 0 0 0-.22-.087.3.3 0 0 0-.221.087l-5.252 5.252a.72.72 0 0 1-.535.22.725.725 0 0 1-.534-.235.72.72 0 0 1-.199-.531.73.73 0 0 1 .214-.514l5.246-5.246a1.7 1.7 0 0 1 .6-.393A1.91 1.91 0 0 1 10 7.119c.235 0 .465.041.692.124.226.082.423.213.589.393l2.498 2.498a.3.3 0 0 0 .221.087.3.3 0 0 0 .221-.087l5.252-5.252a.72.72 0 0 1 .535-.22.72.72 0 0 1 .534.236.72.72 0 0 1 .199.53.73.73 0 0 1-.214.514l-5.246 5.246a1.858 1.858 0 0 1-1.28.517Z' fill='currentColor'\/><\/svg>\n\t<p class=\"text-64 leading-none font-black text-balance uppercase line-clamp-2\">\n\t\t30M+\t<\/p>\n\n\t\t\t<p class=\"text-16 leading-snug sm:text-18 max-sm:mt-12 text-pretty line-clamp-3\">\n\t\t\tapp sessions\t\t<\/p>\n\t<\/li>\n\n<li class=\"list-none rounded-28 p-32 border border-neutral-light w-fill aspect-4\/3 sm:aspect-square relative flex flex-col justify-end\">\n\t<svg aria-hidden=\"true\" class=\"size-56 absolute top-32 right-32 size-42 sm:size-56 text-accent\" xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'><path d='M1.365 17.788a.838.838 0 0 1-.616-.248.838.838 0 0 1-.249-.617v-.354c0-.665.347-1.212 1.042-1.64.695-.427 1.601-.64 2.718-.64.184 0 .37.005.557.017.187.011.376.034.566.067a3.733 3.733 0 0 0-.575 2.002v1.413H1.366Zm6.043 0a.878.878 0 0 1-.65-.26.876.876 0 0 1-.258-.644v-.47c0-.469.131-.897.394-1.284.263-.388.642-.726 1.137-1.015.495-.288 1.08-.505 1.754-.649a10.568 10.568 0 0 1 2.211-.216c.816 0 1.56.072 2.235.216.674.145 1.259.36 1.754.65.495.288.87.626 1.128 1.014.258.387.387.815.387 1.283v.471a.875.875 0 0 1-.26.644.874.874 0 0 1-.644.26H7.408Zm11.784 0v-1.412a4.1 4.1 0 0 0-.133-1.063 3.637 3.637 0 0 0-.401-.94 5.43 5.43 0 0 1 .562-.067c.18-.012.356-.018.53-.018 1.117 0 2.02.212 2.712.634.692.422 1.038.971 1.038 1.647v.354a.84.84 0 0 1-.249.617.838.838 0 0 1-.617.248h-3.442Zm-11.115-1.5h7.861v-.105c-.102-.404-.528-.744-1.277-1.02-.748-.275-1.635-.413-2.661-.413s-1.913.138-2.662.413c-.748.276-1.169.616-1.261 1.02v.105Zm-3.82-2.97c-.471 0-.874-.168-1.208-.504a1.651 1.651 0 0 1-.501-1.208c0-.477.168-.88.503-1.209a1.664 1.664 0 0 1 1.209-.493c.477 0 .881.164 1.213.493.332.329.498.733.498 1.212 0 .464-.164.865-.493 1.202a1.637 1.637 0 0 1-1.221.506Zm15.493 0c-.467 0-.869-.17-1.206-.507a1.643 1.643 0 0 1-.506-1.202c0-.48.17-.883.506-1.212.337-.329.74-.493 1.208-.493.482 0 .887.164 1.216.493.33.329.494.732.494 1.209 0 .47-.165.873-.492 1.208a1.638 1.638 0 0 1-1.22.503Zm-7.746-.818a2.51 2.51 0 0 1-1.84-.757 2.5 2.5 0 0 1-.76-1.84c0-.735.252-1.351.757-1.849A2.522 2.522 0 0 1 12 7.308c.736 0 1.352.248 1.85.745.497.497.746 1.113.746 1.847a2.53 2.53 0 0 1-.745 1.84c-.497.507-1.113.76-1.848.76Zm0-1.5c.307 0 .565-.107.776-.321a1.07 1.07 0 0 0 .316-.78c0-.306-.105-.564-.315-.775A1.057 1.057 0 0 0 12 8.808c-.303 0-.56.105-.775.315a1.05 1.05 0 0 0-.321.78c0 .303.107.562.321.776.214.214.474.32.78.32Z' fill='currentColor'\/><\/svg>\n\t<p class=\"text-64 leading-none font-black text-balance uppercase line-clamp-2\">\n\t\t+25%\t<\/p>\n\n\t\t\t<p class=\"text-16 leading-snug sm:text-18 max-sm:mt-12 text-pretty line-clamp-3\">\n\t\t\tincrease in mobile channel adoption\t\t<\/p>\n\t<\/li>\n\t<\/ul>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\t<span class=\"sr-only\">A Platform That Keeps Moving<\/span>\n\t<span aria-hidden=\"true\">A Pl\u00ada\u00adt\u00adf\u00ado\u00adr\u00adm That Keeps Mo\u00adv\u00adi\u00adn\u00adg<\/span>\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tWhat started as a smarter way to plan journeys has become an increasingly important part of De Lijn\u2019s wider passenger experience.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tIn 2025, De Lijn carried 372.9 million passengers, up 4.5% on the year before, and passenger satisfaction climbed to 78%\u2014its highest level in years\u2014with improvements to real-time travel information named as one of the key drivers.<br><br>The app itself has kept pace with that growth, with De Lijn continuing to roll out new functionality including digital boarding and live vehicle tracking on the map.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-32 md:grid md:grid-cols-6 items-start md:items-center pt-64 sm:pt-120 pb-64 sm:pb-120\">\n\t<div class=\"row-1 col-start-1 col-end-span-3\">\n\t\t\t\t\t<h2 class=\"text-36 leading-none md:text-44 font-black uppercase text-balance\">\n\t\t\t\tRead more success stories\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal md:text-24 mt-12\">\n\t\t\t\tFrom retail and healthcare to FMCG and media, we help ambitious organisations solve complex challenges, drive revenue, and build loyalty with exceptional digital products and mobile apps.\t\t\t<\/p>\n\t\t\t<\/div>\n\n\t<a\thref=\"\/en-nl\/work\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none group relative isolate h-52 rounded-full border border-accent px-40 flex items-center font-semibold justify-center-safe button row-1 col-start-5 col-end-span-2 md:justify-self-end\">\n\t\t\t<div aria-hidden=\"true\" class=\"absolute top-0 left-0 -z-10 flex size-50 items-center justify-end rounded-full bg-accent text-on-accent transition-[width] ease-spring-smooth group-hocus:w-full duration-500\">\n\t\t\t<div class=\"-translate-x-16\">\n\t\t\t\t<svg width='20' height='20' viewBox='0 0 20 20' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M4.34065 10.829L13.649 10.829L9.58232 14.8957C9.25732 15.2207 9.25732 15.754 9.58232 16.079C9.73801 16.2351 9.94939 16.3228 10.1698 16.3228C10.3903 16.3228 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