{"id":5156,"date":"2026-01-29T14:21:00","date_gmt":"2026-01-29T14:21:00","guid":{"rendered":"https:\/\/apadmi.com\/work\/nrc\/"},"modified":"2026-07-23T11:54:51","modified_gmt":"2026-07-23T11:54:51","slug":"nrc","status":"publish","type":"work","link":"https:\/\/www.apadmi.com\/en-nl\/work\/nrc\/","title":{"rendered":"NRC"},"content":{"rendered":"\n\t
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\n\t\n\t\tNRC\t<\/h1>\n\n\t\n\t\t\t

\n\t\t\tCreating digital products that put readers\u2014not third-party platforms\u2014at the centre of its publishing strategy.\t\t<\/p>\n\t<\/div>\t<\/div>\n<\/div>\n\n\n\t

\n\t\t\t<\/div>\n<\/div>\n\n\n\t
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\n\t\n\t\t\t\n\t\t\tHelping NRC own its digital audience<\/span>\n\tHe\u00adl\u00adp\u00adi\u00adn\u00adg NRC own its d\u00adi\u00adg\u00adi\u00adt\u00ada\u00adl a\u00adu\u00add\u00adi\u00ade\u00adn\u00adc\u00ade<\/span>\t\t<\/h2>\n\t\n\t\t\t

\n\t\t\tNRC is a leading Dutch daily newspaper renowned for its investigative journalism, in-depth analysis, and cultural coverage.\t\t<\/p>\n\t\n\t\n\t

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\n\tSince 2017, we’ve helped NRC strengthen its direct relationship with readers. What began as a rebuild of its flagship news app evolved into a second product\u2014NRC Audio\u2014designed to give the publisher greater control over its growing podcast audience instead of relying on third-party platforms.<\/p>\n\n

\n\tWhile the technical rebuild was straightforward, the strategic challenge wasn’t. Readers increasingly wanted to move between articles and podcasts, but without feeling like they were switching between separate products. At the same time, NRC needed to grow digital subscriptions while maintaining direct ownership of its audience.

The result was a news app designed around how people consume journalism today, bringing reading and listening together in a single, seamless experience. Articles and podcasts live within the same feed, making it effortless for readers to move between formats without disrupting their experience. Alongside breaking news, the app includes personalised content, saved articles, podcast playback and sharing, all built on a platform designed to evolve. <\/p>\n\n

\n\tDelivered in agile sprints alongside NRC’s team, every new feature was prioritised around reader value, enabling the product to continuously improve long after launch. <\/p>\n\n

\n\tThe white-label<\/a> architecture behind NRC Audio has been adopted across Mediahuis titles in the Netherlands and Belgium, turning a solution built for one newsroom into shared publishing infrastructure.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\tResults<\/span>\n\tRe\u00ads\u00adu\u00adl\u00adt\u00ads<\/span>\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t

\n\t\t\t\t\tTwo products. One direct relationship with readers.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\n\t

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  • \n\t<\/svg>\n\t

    \n\t\t320K+\t<\/p>\n\n\t\t\t

    \n\t\t\tdaily readers using the NRC news app\t\t<\/p>\n\t<\/li>\n\n

  • \n\t<\/svg>\n\t

    \n\t\t800K\t<\/p>\n\n\t\t\t

    \n\t\t\tweekly podcast downloads\t\t<\/p>\n\t<\/li>\n\n

  • \n\t<\/svg>\n\t

    \n\t\t4.7*\t<\/p>\n\n\t\t\t

    \n\t\t\tApp Store rating\t\t<\/p>\n\t<\/li>\n\t<\/ul>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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    \n\t\n\t\t\t\n\t\t\tA podcast platform that puts the publisher first<\/span>\n\tA p\u00ado\u00add\u00adc\u00ada\u00ads\u00adt p\u00adl\u00ada\u00adt\u00adf\u00ado\u00adr\u00adm that puts the p\u00adu\u00adb\u00adl\u00adi\u00ads\u00adh\u00ade\u00adr first<\/span>\t\t<\/h2>\n\t\n\t\t\t

    \n\t\t\tPodcast listening quickly became one of NRC’s strongest subscriber acquisition channels, attracting a younger audience and driving subscription growth.

    The problem was that most podcast consumption happened on platforms NRC didn’t own, limiting customer insight and weakening its direct relationship with listeners.

    NRC needed more than another podcast app. It needed its own destination.
    \t\t<\/p>\n\t\n\t\n\t

    \n\t\t\n\n\tBuilding NRC Audio<\/h2>\n\n

    \n\tNRC Audio combines NRC’s own podcasts with more than 1.2 million external shows, while editorial curation helps listeners discover new content without relying on platform algorithms.<\/p>\n\n\n\tNative performance<\/h2>\n\n

    \n\tBuilt natively in Kotlin and Swift to deliver the performance and platform capabilities expected from a premium listening experience.<\/p>\n\n\n\tReady to scale<\/h2>\n\n

    \n\tDesigned as a white-label platform from the outset, enabling other Mediahuis brands to launch their own versions without starting from scratch.<\/p>\n\n\n\tAudience insight by design<\/h2>\n\n

    \n\tAccount registration gives NRC first-party audience data and listening insights that third-party podcast platforms typically don’t provide.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n\n\t

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    \n\t\t\t\tRead more success stories\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t

    \n\t\t\t\tFrom retail and healthcare to FMCG and media, we help ambitious organisations solve complex challenges, drive revenue, and build loyalty with exceptional digital products and mobile apps.\t\t\t<\/p>\n\t\t\t<\/div>\n\n\t\n\t\t\t

    \n\t\t\t
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    \n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Helping a leading newspaper own the reader relationship","protected":false},"featured_media":3141,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","esWorkLogoColorId":2151,"esWorkLogoMonoId":2153,"esWorkLogoColorUrl":"https:\/\/www.apadmi.com\/uploads\/2026\/07\/NRC-White.svg","esWorkLogoMonoUrl":"https:\/\/www.apadmi.com\/uploads\/2026\/07\/NRC-Black.svg","footnotes":""},"sector":[],"class_list":["post-5156","work","type-work","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nNRC | News App & Podcast | Apadmi<\/title>\n<meta name=\"description\" content=\"See how Apadmi rebuilt NRC's news app and created NRC Audio, helping the publisher grow subscriptions and strengthen direct reader relationships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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