{"id":8577,"date":"2025-11-19T14:25:00","date_gmt":"2025-11-19T14:25:00","guid":{"rendered":"https:\/\/www.apadmi.com\/work\/mccain\/"},"modified":"2026-08-19T15:32:35","modified_gmt":"2026-08-19T15:32:35","slug":"mccain","status":"publish","type":"work","link":"https:\/\/www.apadmi.com\/en-nl\/work\/mccain\/","title":{"rendered":"McCain"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-24 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tMcCain\t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\tTurning household data into a smart B2B sales tool for the world&#8217;s largest fry producer\t\t<\/p>\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/08\/mockup-app-ipad-orange-chair-mccain.webp\"\n\talt=\"iPad displaying the McCain B2B app, balanced on an orange chair with black armrests\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #A26549;\"\n\t\t\twidth=\"1600\"\n\t\theight=\"900\"\n\t\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\tA new way of selling the world\u2019s most loved fries\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tMcCain is the world&#8217;s largest producer of frozen fries. With 22,000 employees across six continents, the market leader has an annual turnover of more than $16 billion CDN. One in every four French fries in the world is a McCain fry.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tTo optimise acquisition at restaurants, McCain wanted new, customised sales software. McCain selected Apadmi to create a smart <a href=\"\/en-nl\/sectors\/enterprise-b2b\/\" data-type=\"link\" data-id=\"\/sectors\/enterprise-b2b\/\">B2B<\/a> iPad app that would help account managers calculate the potential profit for a customer on the spot, whenever they were choosing a new or better product from McCain.<\/p>\n\n<h2\tdata-slug=\"built-around-one-hard-problem-data-that-didnt-exist-yet\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tBuilt around one hard problem: data that didn&#8217;t exist yet<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe challenge was to make potential profit visible quickly, wherever an account manager happened to be standing. Apadmi&#8217;s <a href=\"\/en-nl\/solutions\/mobile-app-design-development\/\">development <\/a>team combined every element McCain needed into a single smart iPad app offering sharp sales advice on the go, for every customer, every time.<\/p>\n\n<h2\tdata-slug=\"a-custom-api-built-from-nothing\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tA custom API, built from nothing<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe app needed to calculate the number of households within any given radius, based on the selected transport type, but that household data simply wasn&#8217;t available internally. <\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tApadmi&#8217;s challenge was retrieving it via a purpose-built API link across multiple European countries, effectively building the data source from the ground up.<\/p>\n\n<h2\tdata-slug=\"profit-visualised-on-a-map\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tProfit, visualised on a map<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe app calculates profit based on a range of data points and plots the results on a custom Google Map, giving account managers a clear picture of potential profit in both image and number, designed to make choosing profit easier than ever.<\/p>\n\n<h2\tdata-slug=\"built-for-the-road-not-the-office\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tBuilt for the road, not the office<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tRegardless of time or place, McCain&#8217;s account managers needed a tool that worked exactly where the conversation was happening, on location, in front of the customer.<\/p>\n\n<h2\tdata-slug=\"turning-data-into-revenue\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t<br>Turning data into revenue<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe result is a highly optimised sales tool that allows McCain Foods to unlock further revenue opportunities globally, while showing its customers exactly how McCain can bring value to their business.<br><\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-16 mid:grid mid:grid-cols-2 items-center mid:items-start mid:gap-28 pt-64 pb-64\">\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/08\/fries-ketchup-blue.webp\"\n\talt=\"A plat of fries being squirted with ketchup.\"\n\tclass=\"object-cover aspect-square rounded-28 mid:rounded-16 w-fill max-w-md mid:max-w-3xl mid:justify-self-end aspect-square bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #8FCAE0;\"\n\t\t\twidth=\"1600\"\n\t\theight=\"900\"\n\t\/>\n\t<div class=\"flex flex-col items-start max-w-md lg:max-w-lg\">\n\t\t\t\t\t<h2 class=\"text-20 mid:text-28 leading-snug font-black uppercase text-balance\">\n\t\t\t\t&#8220;Quality &amp; Integrity&#8221;\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal mid:text-18 mt-16 mid:mt-24\">\n\t\t\t\t<br>&#8220;Quality and integrity are our primary focus at McCain Foods. Together, we developed the McCain Delivery app to bring our primary sales focus to life in an interactive digital way. Although we operate from different continents, our teams worked closely together throughout the process. We are extremely happy with the result!&#8221;<br><br>&#8211; <em>Steve Pihl, Senior Brand Manager, Potatoes, McCain Foods<\/em>\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-32 md:grid md:grid-cols-6 items-start md:items-center pt-64 sm:pt-120 pb-64 sm:pb-120\">\n\t<div class=\"row-1 col-start-1 col-end-span-3\">\n\t\t\t\t\t<h2 class=\"text-36 leading-none md:text-44 font-black uppercase text-balance\">\n\t\t\t\tRead more success stories\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal md:text-24 mt-12\">\n\t\t\t\tFrom retail and healthcare to FMCG and media, we help ambitious organisations solve complex challenges, drive revenue, and build loyalty with exceptional digital products and mobile apps.\t\t\t<\/p>\n\t\t\t<\/div>\n\n\t<a\t href='\/en-nl\/work\/' class='focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none group relative isolate h-52 rounded-full border border-accent px-40 flex items-center font-semibold justify-center-safe button row-1 col-start-5 col-end-span-2 md:justify-self-end'>\n\t\t\t<div aria-hidden=\"true\" class=\"absolute top-0 left-0 -z-10 flex size-50 items-center justify-end rounded-full bg-accent text-on-accent transition-[width] ease-spring-smooth group-hocus:w-full duration-500\">\n\t\t\t<div class=\"-translate-x-16\">\n\t\t\t\t<svg width='20' height='20' viewBox='0 0 20 20' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M4.34065 10.829L13.649 10.829L9.58232 14.8957C9.25732 15.2207 9.25732 15.754 9.58232 16.079C9.73801 16.2351 9.94939 16.3228 10.1698 16.3228C10.3903 16.3228 10.6016 16.2351 10.7573 16.079L16.249 10.5873C16.574 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tool.","protected":false},"featured_media":8535,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","esWorkLogoColorId":462,"esWorkLogoMonoId":465,"esWorkLogoColorUrl":"https:\/\/apadmi.com\/uploads\/2026\/07\/McCain-White.svg","esWorkLogoMonoUrl":"https:\/\/apadmi.com\/uploads\/2026\/07\/McCain-Black.svg","footnotes":""},"sector":[],"class_list":["post-8577","work","type-work","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McCain | B2B Sales App | Apadmi<\/title>\n<meta name=\"description\" content=\"Learn how Apadmi developed a smart B2B sales tool for the world\u2019s most iconic fry producer, McCain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apadmi.com\/en-nl\/work\/mccain\/\" 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