{"id":8954,"date":"2024-10-13T15:04:00","date_gmt":"2024-10-13T15:04:00","guid":{"rendered":"https:\/\/www.apadmi.com\/?post_type=work&#038;p=8954"},"modified":"2026-09-02T16:00:59","modified_gmt":"2026-09-02T16:00:59","slug":"lexus","status":"publish","type":"work","link":"https:\/\/www.apadmi.com\/en-nl\/work\/lexus\/","title":{"rendered":"Lexus"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-24 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tLEXUS\t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\tBringing the Lexus IS to life with augmented reality\t\t<\/p>\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/09\/Lexus-car.webp\"\n\talt=\"Silver Lexus coupe driving along a coastal road at sunset.\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #93714A;\"\n\t\t\twidth=\"1672\"\n\t\theight=\"941\"\n\t\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\tA new way to launch a luxury car\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tLexus is the luxury vehicle division of Toyota Motor Corporation, founded in 1989. Today, the brand operates in more than 90 countries, <a href=\"\/en-nl\/sectors\/manufacturing\/\" data-type=\"link\" data-id=\"\/en-nl\/sectors\/manufacturing\/\">manufacturing <\/a>a range spanning luxury and high-performance vehicles alongside a growing portfolio of hybrid, plug-in hybrid and fully electric models.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tIn the competitive luxury automotive market, customers are time-poor and spoiled for choice. So, when Lexus was preparing to launch the new IS Series globally, the traditional approach of printed brochures, static imagery and waiting for physical cars to arrive in showrooms, was not going to be enough. Lexus needed a way to give customers and sales teams a genuinely immersive experience of the car before a single vehicle had landed in a dealership.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe challenge was twofold. First, to communicate the complex engineering and technology behind the Lexus IS in a way that felt simple, intuitive and compelling. Second, to do it at global scale across multiple markets, languages and environments, both online and off.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tApadmi created an <a href=\"\/en-nl\/solutions\/innovation\/\" data-type=\"link\" data-id=\"\/en-nl\/solutions\/innovation\/\">augmented reality <\/a>app that gave customers and salespeople x-ray vision of the product from every angle. The app allowed users to explore the design, interior, features, mechanics and engineering of the vehicle in full 3D, from anywhere in the world, before the car was even available to see in person.<\/p>\n\n<h2\tdata-slug=\"360-degree-augmented-reality-engineered-for-performance\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\t360-degree augmented reality, engineered for performance<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tDelivering a photorealistic 3D model of a car in augmented reality at the quality Lexus demanded is not a trivial technical task. High-quality visual and audio assets are data-heavy by nature, and the app needed to perform in a wide range of real-world environments. This included being able to use the product in showrooms with unreliable connectivity, at remote locations, and across the full range of devices used by sales teams and customers across 35 countries.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tApadmi solved this by downloading and storing 3D asset data locally on device, ensuring the experience remained fast and fluid regardless of network conditions. The result is a seamless augmented reality experience that works as well in a rural dealership with patchy Wi-Fi as it does in a flagship city showroom.<br><\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe app offered full 360-degree augmented reality, enabling customers to rotate their view of the car in any direction \u2014 looking at it from any angle, as if it were physically present in the room with them. Colour, wheels, interior finishes and optional extras could all be changed in real time, giving every customer a personalised view of their ideal configuration.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tUnlike traditional print brochures, content (including prices, specifications and features) could be updated automatically, ensuring sales teams always had the most current product information at their fingertips, wherever they were in the world.<\/p>\n\n<h2\tdata-slug=\"a-new-chapter-in-the-automotive-buying-journey\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tA new chapter in the automotive buying journey<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe Lexus IS app changed what a car launch could look like. For the first time, sales teams had a tool that could put a fully configurable, photorealistic version of an undelivered car in front of a customer. The app provided a completely interactive, three-dimensional experience customers could explore themselves.<br><br>For customers, it removed the need to imagine. For salespeople, it removed the need to wait. For Lexus, it created a consistent, controllable brand experience across every market simultaneously, something that no amount of printed material could achieve.<br><\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-32 md:grid md:grid-cols-6 items-start md:items-center pt-64 sm:pt-120 pb-64 sm:pb-120\">\n\t<div class=\"row-1 col-start-1 col-end-span-3\">\n\t\t\t\t\t<h2 class=\"text-36 leading-none md:text-44 font-black uppercase text-balance\">\n\t\t\t\tRead more success stories\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal md:text-24 mt-12\">\n\t\t\t\tFrom retail and healthcare to FMCG and media, we help ambitious organisations solve complex challenges, drive revenue, and build loyalty with exceptional digital products and mobile apps.\t\t\t<\/p>\n\t\t\t<\/div>\n\n\t<a\t href='\/en-nl\/work\/' class='focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none group relative isolate h-52 rounded-full border border-accent px-40 flex items-center font-semibold justify-center-safe button row-1 col-start-5 col-end-span-2 md:justify-self-end'>\n\t\t\t<div aria-hidden=\"true\" class=\"absolute top-0 left-0 -z-10 flex size-50 items-center justify-end rounded-full bg-accent text-on-accent transition-[width] ease-spring-smooth group-hocus:w-full duration-500\">\n\t\t\t<div class=\"-translate-x-16\">\n\t\t\t\t<svg width='20' height='20' viewBox='0 0 20 20' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M4.34065 10.829L13.649 10.829L9.58232 14.8957C9.25732 15.2207 9.25732 15.754 9.58232 16.079C9.73801 16.2351 9.94939 16.3228 10.1698 16.3228C10.3903 16.3228 10.6016 16.2351 10.7573 16.079L16.249 10.5873C16.574 10.2623 16.574 9.73735 16.249 9.41235L10.7573 3.92068C10.4323 3.59568 9.90732 3.59568 9.58232 3.92068C9.25732 4.24568 9.25732 4.77068 9.58232 5.09568L13.649 9.16235L4.34065 9.16235C3.88232 9.16235 3.50732 9.53735 3.50732 9.99568C3.50732 10.454 3.88232 10.829 4.34065 10.829Z' fill='currentColor' \/><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<span class=\"translate-x-20 text-accent uppercase transition ease-spring-smooth group-hocus:-translate-x-20 group-hocus:text-on-accent duration-500\">\n\t\tDiscover all our work\t<\/span>\n\n\t<\/a>\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Bringing the Lexus IS to life with augmented reality","protected":false},"featured_media":8943,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","esWorkLogoColorId":3053,"esWorkLogoMonoId":3053,"esWorkLogoColorUrl":"https:\/\/apadmi.com\/uploads\/2026\/07\/Lexus-White.svg","esWorkLogoMonoUrl":"https:\/\/apadmi.com\/uploads\/2026\/07\/Lexus-White.svg","footnotes":""},"sector":[],"class_list":["post-8954","work","type-work","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lexus | AR Automotive App | Apadmi<\/title>\n<meta name=\"description\" content=\"Learn how Apadmi used augmented reality to create a market-leading sales tool for luxury car brand, Lexus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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