{"id":9708,"date":"2025-05-08T15:07:00","date_gmt":"2025-05-08T15:07:00","guid":{"rendered":"https:\/\/www.apadmi.com\/?post_type=work&#038;p=9708"},"modified":"2026-09-23T15:09:23","modified_gmt":"2026-09-23T15:09:23","slug":"sailgp","status":"publish","type":"work","link":"https:\/\/www.apadmi.com\/en-nl\/work\/sailgp\/","title":{"rendered":"SailGP"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-24 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tSailGP\t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\tChanging the face of fan engagement with a second-screen experience\t\t<\/p>\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/09\/app-mockup-pocket-orange-jumper-sailgp-hero.webp\"\n\talt=\"Close-up of a hand holding a smartphone displaying a SailGP Los Angeles event listing, partly tucked into dark trousers.\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #8F5B4F;\"\n\t\t\twidth=\"1600\"\n\t\theight=\"900\"\n\t\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\tA sport with no stadium needed a mobile companion\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tA sport with no stadium, but fans around the world. SailGP\u2019s global audience follows the action wherever they are.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe annual global sailing championship features national teams racing high-tech F50 foiling catamarans. Known as &#8220;Formula 1 on water,&#8221; the boats lift entirely out of the water on hydrofoils and reach speeds over 100 km\/h.<br><br>Whether following from the shore, hospitality, VIP stadiums or virtually from a laptop or phone, with no traditional stadium or playing field, keeping up with the action can be tricky. That\u2019s why SailGP needed to provide fans with a mobile companion that keeps them engaged in the action from anywhere in the world.<br><br>When Apadmi built the SailGP app, the sport was brand new and wanted to showcase the action to sailing fans everywhere. So how did we bring these supercharged F50 hydrofoiling &#8220;flying&#8221; racing catamarans to life digitally?<br><\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:grid mid:grid-cols-2 mid:grid-rows-[auto_auto_auto_auto_1fr] mid:gap-x-96 pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill col-1 row-2\"\n\t\t>\n\t\t\tBuilt on scalable foundations\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill text-16 leading-tight mid:text-18 mid:leading-normal max-w-lg col-1 row-3 not-first:mt-24 mid:not-first:mt-44\">\n\t\t\tThe SailGP app was the first of its kind, and with the inaugural race looming, there was no room for error and little time for testing. Apadmi had to get it right the first time, working with some of the world&#8217;s most technologically advanced racing boats to create a second-screen experience that put fans in control of the data they consume.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill col-2 row-start-2 row-end-span-4 max-mid:mt-32\">\n\t\t\n<h2\tdata-slug=\"real-time-data-from-every-boat-on-the-water\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tReal-time data, from every boat on the water<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThe app combines 1,200 <a href=\"\/en-nl\/solutions\/data-analytics\/\" data-type=\"link\" data-id=\"\/en-nl\/solutions\/data-analytics\/\">data<\/a> points for each boat across 8 livestream feeds, giving fans access to more live sporting data than any other sport makes public, in real time.<\/p>\n\n<h2\tdata-slug=\"three-ways-to-watch-one-race\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tThree ways to watch one race<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tThree distinct user viewing modes let fans completely personalise their race experience, tuning the app to match their own level of interest rather than forcing everyone through the same view.<\/p>\n\n<h2\tdata-slug=\"world-first-streaming-speed\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWorld-first streaming speed<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tA combination of cutting-edge technology and smart UX brought the championship to life in near real time. The app achieved a streaming latency of less than 5 seconds, compared to the average broadcast latency of around 30 seconds, a world-first for live sport.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x mid:grid mid:grid-cols-3 md:grid-cols-4 mid:gap-48 pt-140 pb-120\">\n\t\t\t<div class=\"max-sm:mb-20 max-mid:mb-32 sm:col-1 sm:row-1 w-full sm:max-w-xs\">\n\t\t\t\t\t\t\t<h2\t\t\t\t\tclass=\"text-36 leading-none sm:text-44 sm:leading-none text-balance font-black uppercase\"\n\t\t\t\t>\n\t\t\t\t\tBig impact as the sport grew\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"text-16 leading-minimal sm:text-18 sm:leading-snug text-balanced mt-16\">\n\t\t\t\t\tThe app quickly became core to how fans actually experienced the sport, not just a companion piece running alongside a broadcast.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\n\t<ul class=\"mid:col-start-2 mid:col-end-span-2 md:col-end-span-3 mid:row-1 sm:grid sm:grid-cols-2 md:grid-cols-3 sm:gap-32 sm:auto-rows-fr max-sm:space-y-32 mid:ml-auto w-fill\">\n\t\t\n<li class=\"list-none rounded-28 p-32 border border-neutral-light w-fill aspect-4\/3 sm:aspect-square relative flex flex-col justify-end\">\n\t<svg aria-hidden=\"true\" class=\"size-56 absolute top-32 right-32 size-42 sm:size-56 text-accent\" xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'><path d='M9.526 10.666A3.371 3.371 0 0 1 8.5 8.192c0-.965.342-1.79 1.026-2.474A3.372 3.372 0 0 1 12 4.692c.965 0 1.79.342 2.474 1.026A3.372 3.372 0 0 1 15.5 8.192a3.37 3.37 0 0 1-1.026 2.474A3.372 3.372 0 0 1 12 11.692c-.965 0-1.79-.342-2.474-1.026ZM4.5 17.79v-.704c0-.49.133-.944.399-1.36a2.664 2.664 0 0 1 1.066-.963 14.507 14.507 0 0 1 2.992-1.09 12.945 12.945 0 0 1 6.086 0c1.006.242 2.003.605 2.992 1.09.445.224.8.545 1.066.962.266.418.399.871.399 1.36v.705c0 .421-.148.78-.443 1.076a1.465 1.465 0 0 1-1.076.443H6.019c-.422 0-.78-.148-1.076-.443A1.465 1.465 0 0 1 4.5 17.79Zm1.5.019h12v-.723a.98.98 0 0 0-.176-.563 1.334 1.334 0 0 0-.478-.422 12.874 12.874 0 0 0-2.633-.964 11.387 11.387 0 0 0-5.425 0 12.82 12.82 0 0 0-2.634.964c-.201.11-.36.25-.478.422a.98.98 0 0 0-.176.563v.723Zm7.412-8.203c.392-.392.588-.863.588-1.413s-.196-1.02-.588-1.412A1.926 1.926 0 0 0 12 6.192c-.55 0-1.02.196-1.412.588A1.926 1.926 0 0 0 10 8.192c0 .55.196 1.021.588 1.413.391.392.862.587 1.412.587.55 0 1.02-.195 1.412-.587Z' fill='currentColor'\/><\/svg>\n\t<p class=\"text-64 leading-none font-black text-balance uppercase line-clamp-2\">\n\t\t138K\t<\/p>\n\n\t\t\t<p class=\"text-16 leading-snug sm:text-18 max-sm:mt-12 text-pretty line-clamp-3\">\n\t\t\tfans using the app\t\t<\/p>\n\t<\/li>\n\n<li class=\"list-none rounded-28 p-32 border border-neutral-light w-fill aspect-4\/3 sm:aspect-square relative flex flex-col justify-end\">\n\t<svg aria-hidden=\"true\" class=\"size-56 absolute top-32 right-32 size-42 sm:size-56 text-accent\" xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'><path d='M11.992 21.98c-.743 0-1.375-.26-1.895-.782a2.591 2.591 0 0 1-.78-1.9c0-.605.183-1.145.549-1.62.365-.475.826-.79 1.384-.945V14.58a2.348 2.348 0 0 1-.621-.247 2.023 2.023 0 0 1-.508-.415l-1.834 1.089a2.44 2.44 0 0 1 .088.646 2.58 2.58 0 0 1-.788 1.9 2.603 2.603 0 0 1-1.903.783 2.576 2.576 0 0 1-1.894-.782 2.59 2.59 0 0 1-.78-1.9c0-.744.26-1.378.78-1.9a2.571 2.571 0 0 1 1.893-.784 2.675 2.675 0 0 1 1.869.745l1.82-1.074a3.015 3.015 0 0 1-.08-.644 2.299 2.299 0 0 1 .089-.634l-1.82-1.07a2.55 2.55 0 0 1-.843.557 2.709 2.709 0 0 1-1.035.197c-.743 0-1.374-.26-1.894-.782a2.589 2.589 0 0 1-.78-1.899c0-.745.26-1.378.78-1.9a2.573 2.573 0 0 1 1.895-.784c.743 0 1.377.26 1.903.782a2.58 2.58 0 0 1 .788 1.9c0 .113-.006.226-.017.339a1.659 1.659 0 0 1-.062.313l1.835 1.054c.146-.159.314-.291.503-.397a2.43 2.43 0 0 1 .616-.24V7.274a2.568 2.568 0 0 1-1.384-.953 2.619 2.619 0 0 1-.549-1.628c0-.745.26-1.378.78-1.9a2.575 2.575 0 0 1 1.895-.782 2.6 2.6 0 0 1 1.902.782c.526.522.789 1.155.789 1.9 0 .605-.183 1.148-.549 1.628-.365.48-.826.798-1.384.953v2.171c.215.06.415.145.599.252.184.108.35.241.495.4l1.87-1.084c-.03-.1-.052-.204-.067-.313a2.46 2.46 0 0 1-.022-.333c0-.746.26-1.38.78-1.9a2.575 2.575 0 0 1 1.894-.783c.743 0 1.377.26 1.903.782.525.52.788 1.154.788 1.899a2.58 2.58 0 0 1-.788 1.9 2.603 2.603 0 0 1-1.904.784c-.364 0-.7-.066-1.01-.197a2.692 2.692 0 0 1-.825-.547l-1.884 1.085c.03.096.05.196.061.3a2.4 2.4 0 0 1-.004.624 3.15 3.15 0 0 1-.057.304l1.884 1.098c.241-.233.516-.415.825-.547a2.552 2.552 0 0 1 1.01-.197c.744 0 1.378.26 1.904.782.525.521.788 1.154.788 1.9a2.58 2.58 0 0 1-.788 1.9 2.6 2.6 0 0 1-1.903.784 2.573 2.573 0 0 1-1.894-.783 2.591 2.591 0 0 1-.78-1.9 2.394 2.394 0 0 1 .088-.646l-1.86-1.089c-.145.166-.31.3-.494.402a2.698 2.698 0 0 1-.609.244v2.168c.558.155 1.02.47 1.384.945.366.475.549 1.015.549 1.62 0 .745-.263 1.379-.789 1.9a2.603 2.603 0 0 1-1.902.783Zm.003-1.5c.332 0 .612-.113.843-.339.23-.227.345-.507.345-.842a1.14 1.14 0 0 0-.343-.843 1.158 1.158 0 0 0-.85-.34 1.12 1.12 0 0 0-.832.345c-.227.23-.34.509-.34.837 0 .328.113.607.34.838.227.23.506.345.837.345Zm-6.307-3.643c.331 0 .612-.114.842-.34.23-.227.345-.508.345-.843a1.14 1.14 0 0 0-.343-.842 1.158 1.158 0 0 0-.85-.34c-.327 0-.605.114-.832.344-.227.23-.34.51-.34.838 0 .328.113.607.34.837.227.23.506.346.838.346Zm12.615 0c.331 0 .612-.114.842-.34.23-.227.346-.508.346-.843a1.14 1.14 0 0 0-.343-.842 1.158 1.158 0 0 0-.85-.34c-.328 0-.606.114-.833.344-.227.23-.34.51-.34.838 0 .328.113.607.34.837.227.23.506.346.838.346Zm-6.308-3.654c.332 0 .612-.114.843-.34.23-.227.345-.508.345-.842a1.14 1.14 0 0 0-.343-.843 1.158 1.158 0 0 0-.85-.34 1.12 1.12 0 0 0-.832.345c-.227.23-.34.509-.34.837 0 .328.113.607.34.838.227.23.506.345.837.345ZM5.688 9.548c.331 0 .612-.113.842-.34.23-.226.345-.507.345-.842a1.14 1.14 0 0 0-.343-.843 1.158 1.158 0 0 0-.85-.34c-.327 0-.605.115-.832.345-.227.23-.34.51-.34.838 0 .328.113.607.34.837.227.23.506.345.838.345Zm12.615 0c.331 0 .612-.113.842-.34.23-.226.346-.507.346-.842a1.14 1.14 0 0 0-.343-.843 1.158 1.158 0 0 0-.85-.34c-.328 0-.606.115-.833.345-.227.23-.34.51-.34.838 0 .328.113.607.34.837.227.23.506.345.838.345Zm-6.308-3.673c.332 0 .612-.113.843-.34.23-.226.345-.507.345-.842a1.14 1.14 0 0 0-.343-.843 1.158 1.158 0 0 0-.85-.34c-.328 0-.605.115-.832.345-.227.23-.34.51-.34.837 0 .329.113.608.34.838.227.23.506.345.837.345Z' fill='currentColor'\/><\/svg>\n\t<p class=\"text-64 leading-none font-black text-balance uppercase line-clamp-2\">\n\t\t1200\t<\/p>\n\n\t\t\t<p class=\"text-16 leading-snug sm:text-18 max-sm:mt-12 text-pretty line-clamp-3\">\n\t\t\tdata points tracked\t\t<\/p>\n\t<\/li>\n\n<li class=\"list-none rounded-28 p-32 border border-neutral-light w-fill aspect-4\/3 sm:aspect-square relative flex flex-col justify-end\">\n\t<svg aria-hidden=\"true\" class=\"size-56 absolute top-32 right-32 size-42 sm:size-56 text-accent\" xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'><path d='m10.55 18.2 5.175-6.2h-4l.725-5.675L7.825 13H11.3l-.75 5.2Zm-.973-3.7H6.535a.78.78 0 0 1-.739-.447.768.768 0 0 1 .058-.859l6.552-9.452c.134-.188.306-.317.515-.387a.975.975 0 0 1 .652.018c.226.08.39.219.495.414.105.196.143.406.117.632l-.752 6.08h3.73c.357 0 .608.16.754.48.146.319.103.616-.129.892l-7.244 8.677a.984.984 0 0 1-.53.334.914.914 0 0 1-.612-.061 1.012 1.012 0 0 1-.462-.418.966.966 0 0 1-.124-.619l.761-5.284Z' fill='currentColor'\/><\/svg>\n\t<p class=\"text-64 leading-none font-black text-balance uppercase line-clamp-2\">\n\t\t&lt;5 \t<\/p>\n\n\t\t\t<p class=\"text-16 leading-snug sm:text-18 max-sm:mt-12 text-pretty line-clamp-3\">\n\t\t\tseconds streaming latency\t\t<\/p>\n\t<\/li>\n\t<\/ul>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-16 mid:grid mid:grid-cols-2 items-center mid:items-start mid:gap-28 pt-64 pb-64\">\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/09\/sailgp-boat-water-sea.webp\"\n\talt=\"Land Rover-branded foiling catamaran races across choppy water, crew members aboard beneath a large sail in a fast-paced sailing scene.\"\n\tclass=\"object-cover aspect-square rounded-28 mid:rounded-16 w-fill max-w-md mid:max-w-3xl mid:justify-self-end aspect-square bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #AEC0C9;\"\n\t\t\twidth=\"1600\"\n\t\theight=\"900\"\n\t\/>\n\t<div class=\"flex flex-col items-start max-w-md lg:max-w-lg\">\n\t\t\t\t\t<h2 class=\"text-20 mid:text-28 leading-snug font-black uppercase text-balance\">\n\t\t\t\tContinued growth\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal mid:text-18 mt-16 mid:mt-24\">\n\t\t\t\tThe championship keeps growing, and so does the app&#8217;s role. In the championship&#8217;s third season, an insights web platform used directly by SailGP teams was created, giving them a central location to monitor and compare performance, extending the same data-first thinking behind the fan app into the paddock itself.<br><br>&#8220;We&#8217;re immensely proud of our mobile application. This isn&#8217;t just a first in our sport, we don&#8217;t believe there&#8217;s any other sport that gives as much data as we&#8217;re collecting to the public in a live environment and allows fans to customise their viewing experience.&#8221; <br><br><em>-Warren Jones, Chief Technology Officer, SailGP<\/em>\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-32 md:grid md:grid-cols-6 items-start md:items-center pt-64 sm:pt-120 pb-64 sm:pb-120\">\n\t<div class=\"row-1 col-start-1 col-end-span-3\">\n\t\t\t\t\t<h2 class=\"text-36 leading-none md:text-44 font-black uppercase text-balance\">\n\t\t\t\tRead more success stories\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal md:text-24 mt-12\">\n\t\t\t\tFrom retail and healthcare to FMCG and media, we help ambitious organisations solve complex challenges, drive revenue, and build loyalty with exceptional digital products and mobile apps.\t\t\t<\/p>\n\t\t\t<\/div>\n\n\t<a\t href='\/en-nl\/work\/' class='focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none group relative isolate h-52 rounded-full border border-accent px-40 flex items-center font-semibold justify-center-safe button row-1 col-start-5 col-end-span-2 md:justify-self-end'>\n\t\t\t<div aria-hidden=\"true\" class=\"absolute top-0 left-0 -z-10 flex size-50 items-center justify-end rounded-full bg-accent text-on-accent transition-[width] ease-spring-smooth group-hocus:w-full duration-500\">\n\t\t\t<div class=\"-translate-x-16\">\n\t\t\t\t<svg width='20' height='20' viewBox='0 0 20 20' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M4.34065 10.829L13.649 10.829L9.58232 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