Evolving the mobile experience with learnings from the Co-op

The Co-op has revolutionised the way it communicates with its millions of customers and members by putting mobile at the centre of the shopper experience.

With over 3 years’ of learnings and continued innovation of its mobile strategy and app development from Apadmi, the re-launched Co-op Membership App received over 80,000 downloads in the first two days of launch, with a number 1 ranking in the App store’s Top Shopping Apps.

Combining best practice advice on how to develop a mobile centric strategy with the latest consumer research stats into shopper behaviour, The Co-op and their mobile development partner, Apadmi, invite you to a retail masterclass in supercharging your mobile app strategy.

3 key takeaways from the masterclass

  • We discovered the exclusive features and enhanced strategy that boosted the Co-op’s membership offering, driving record downloads and membership scheme interaction. 
  • We learned how Co-op ensured their members saved money on their purchases in-store through in-app deals
  • We heared the latest trends and insights in digital transformation in retail from Apadmi.

Meet the speakers

Marcus Hadfield
Chief Strategy
Officer, Apadmi

After 20 years’ experience in digital and brand marketing, Marcus jumped from advertising into mobile 4 years ago, because he believes that the relationship people have with their phones can drive even more loyal and valuable behaviour. Off the back of the Covid-19 pandemic, we’ve seen many organisations turn to mobile solutions to answer new, unexpected needs and opportunities, that the role for mobile is even greater.

Emma Allison
Head of Product Marketing, Apadmi

Emma has worked in mobile and digital marketing for over eight years’, helping brands drive customer acquisition and user engagement. Her role at Apadmi  helps clients to get the most out of their products, leveraging mobile to optimise their offering. 

Louise Nicholas
Product Manager, Co-op

Louise Nicholas is a product manager at the Co-op where she leads the Co-op app and Offers team. With over 10 years working in digital, 8 of those as a designer, she’s worked with the BBC, Manchester City Football Club and various start ups designing and building compelling digital products and services that deliver value and are are loved by users.

Adam Warburton, Head of Digital Products, Co-op

Adam prides himself on being fascinated by technology and his unreasonable desire to understand how things work. He is a specialist in product management, specialising within the mobile space, and has been at the forefront of digital transformation at the Co-op 4 over 4 years. Adam has a keen interest in the influences behind customer decisions and enjoys using these insights to generate powerful digital strategies influenced by his in-depth knowledge of analytics and complex market landscapes.

Get to know the Co-op app

Find out how we accrued over 4.3m members with the Co-op

Watch the event on-demand

Although you’ve missed our LIVE mobile app masterclass with the Co-op, you can watch the webinar on demand today. 

This is a recording of the event, please register your details to view the masterclass. 

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