Our latest piece of consumer research, within our Going Mobile report, demonstrates the impact of mobile shopping apps. We’ve revealed the importance of a positive mobile app experience to today’s consumers and the effect this has on loyalty, spend and advocacy.
With research conducted in the UK’s National Covid-19 Lockdown in early 2021 of 1,000 consumers we’re now excited to share our findings with you:
- 46% would leave a positive review for the brand with a world-class mobile experience
- 45% would recommend the retailer
- 41% would be more loyal to the brand
- Over a quarter (28%) said they would spend more money
We also found out that mobile app shopping is in high demand for younger consumers, with 98% of those aged 16-34 having shopped with a retailer via a mobile app, compared to just 58% of respondents aged 55+.
Demand for mobile innovation in retail is only increasing, with 100% of the shoppers agreeing they are excited about mobile experiences in 2021. The most common future developments consumers are excited to see are cited as virtual reality (36%), mobile-assisted in store shopping (35%) and social commerce (26%).
The research revealed some interesting differences in the demographic responses. Virtual reality was ranked the most exciting future mobile experience for male respondents (40%) and voice-enabled shopping the least (23%), with females opting for mobile-assisted in store shopping (36%) being most exciting, and augmented reality the least exciting (25%).
As part of our research we spoke to Adam Warburton, Head of Digital Products at the Co-op. Here’s what he had to say:
Meanwhile our CEO and Co-founder Garry Partington added:
We’ve collated our findings in our 2021 Going Mobile report. If you’d like more insight into:
- The state of retail post-Covid
- Unlocking the power of interconnected retail experiences
- Discover the future of e-retail