{"id":4041,"date":"2025-06-27T19:19:00","date_gmt":"2025-06-27T19:19:00","guid":{"rendered":"https:\/\/apadmi.com\/?post_type=insight&#038;p=4041"},"modified":"2026-07-21T11:14:10","modified_gmt":"2026-07-21T11:14:10","slug":"frisse-blikken-op-mobile-marketing-masterclassing","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/nl\/inzichten\/frisse-blikken-op-mobile-marketing-masterclassing\/","title":{"rendered":"Van Gen Z tot Gamification: Frisse Blikken op Mobile Marketing met Masterclassing"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tVan Gen Z tot Gamification: Frisse Blikken op Mobile Marketing met Masterclassing\t<\/h1>\n\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/orange-ripple-abstract-insight.webp\"\n\talt=\"\"\n\tclass=\"object-cover bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #943703;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tGisteren waren we aanwezig bij de Digital Marketing-editie van Masterclassing.com, gehost door John Owen en Emilia Hidson in Amsterdam. Het was een morgen vol inspiratie, inzichten en gesprekken\u2014met scherpe perspectieven op de kruising van Mobile, AI en marketing.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe hebben een hoop geleerd, hierbij een korte samenvatting van wat ons opviel:<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>Playable<\/strong>\u00a0liet zien hoe gamification acquisitie, engagement en retentie een flinke boost kan geven. Vooral bij zakelijke doelgroepen werkt marketing gamification opvallend goed. Onze platformdata toont aan dat B2B-campagnes een registratieratio van 78% halen, tegenover een gemiddeld platformgemiddelde van 70%. Ook de click-through rates liggen hoger: 27% voor B2B versus 23% gemiddeld. We waren al fan van\u00a0gamification\u2014nu nog meer.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\t<strong>AppsFlyer<\/strong>&nbsp;(Christian Jomaa) deelde hoe&nbsp;<a href=\"https:\/\/www.apadmi.com\/insights\/blog\/beyond-the-screen-agentic-lifts-lid-on-life-without-displays\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a>&nbsp;kan helpen bij het identificeren van creatieve assets die \u00e9cht presteren. Marketeers die AI-first denken, combineren intu\u00eftie met de snelheid en schaal van machines\u2014en veranderen daarmee de spelregels.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWij\u2014of beter gezegd\u00a0<strong>Coen,<\/strong>\u00a0pleitte voor mobile als ruggengraat van\u00a0omnichannel\u00a0\u00e9n emotionele loyaliteit. Iets dat uiteindelijk zorgt voor een hogere basket size. Hier valt nog veel in te ontdekken.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tDe dag eindigde met een inspirerende case van&nbsp;<strong>Alessandro Rigato<\/strong>&nbsp;van Coty over de rebranding van Rimmel. Door in te spelen op Gen Z-inzichten en authentieke stemmen wist hij niet alleen opvallende creatieve resultaten te boeken, maar ook de merkwaarde flink te versterken.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t>\n\t\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Apadmi-logo-white-square-rotation.webp\"\n\talt=\"\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FC753D;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">BOUW DE TOEKOMST<\/span>\n\t<span aria-hidden=\"true\">BOUW DE \u00adT\u00adO\u00adE\u00adK\u00adO\u00adM\u00adS\u00adT<\/span>\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tWe werken samen met ambitieuze organisaties om digitale producten te ontwerpen, te ontwikkelen en op te schalen die echte problemen oplossen, de klantervaring verbeteren en meetbare impact opleveren.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\thref=\"\/nl\/contact\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0\">\n\t\n\t<span class=\"\">\n\t\tNeem contact met ons op\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":291,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-4041","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van Gen Z tot Gamification: Frisse Blikken op Mobile Marketing met Masterclassing &#8211; Apadmi<\/title>\n<meta name=\"description\" content=\"Gisteren waren we aanwezig bij de Digital Marketing-editie van Masterclassing.com in Amsterdam. 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