{"id":4137,"date":"2026-02-02T17:32:00","date_gmt":"2026-02-02T17:32:00","guid":{"rendered":"https:\/\/apadmi.com\/?post_type=insight&#038;p=4137"},"modified":"2026-07-21T11:37:15","modified_gmt":"2026-07-21T11:37:15","slug":"hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/nl\/inzichten\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\/","title":{"rendered":"Hoe de nieuwe BNR-app inspeelt op veranderend mediadieet"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tHoe de nieuwe BNR-app inspeelt op veranderend mediadieet\t<\/h1>\n\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/orange-maze-insight.webp\"\n\talt=\"\"\n\tclass=\"object-cover bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #85393B;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tVan radiozender naar digitaal nieuwsbedrijf; dat is de ambitie die de nieuwe BNR-app ondersteunt. Meebewegen met het mediadieet van de gebruiker, waarbij nieuws op elk moment actief wordt aangeboden.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tToekomstgericht en innovatief als BNR is, werd een rigoureus nieuwe start gemaakt, samen met agency Apadmi. Hierbij werd gekozen voor een nieuwe manier van ontwikkelen.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tHuibert Scholtens van BNR en Tim Klein Haneveld van Apadmi delen welke strategische beslissingen werden genomen om tot deze transformatie te komen.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tEerder verschenen op\u00a0<a href=\"https:\/\/www.emerce.nl\/videos\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\" target=\"_blank\" rel=\"noreferrer noopener\">Emerce<\/a>. Bekijk de <a href=\"https:\/\/www.apadmi.com\/nl\/sectors\/media-publishing\/\">media expertise<\/a> van Apadmi.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div\ndata-es-id=\"es-76\"\nclass=\"w-fill leading-0 not-group-data-fullscreen:rounded-28 video-embed:aspect-video js-video pt-64 pb-64 block-inset-x\"\n><\/div>\n\n<script\n\ttype=\"application\/json\"\n\tdata-for-es-id=\"es-76\"\n>\n\t{&quot;prefix&quot;:&quot;videoVideo&quot;,&quot;videoVideoType&quot;:&quot;youtube&quot;,&quot;videoVideoUrl&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=3dGMY5am4U4&amp;t=1s&quot;,&quot;videoVideoLoop&quot;:true,&quot;videoVideoAutoplay&quot;:true,&quot;videoVideoControls&quot;:&quot;all&quot;,&quot;videoVideoMuted&quot;:true,&quot;videoVideoPreload&quot;:&quot;metadata&quot;,&quot;videoVideoUse&quot;:true,&quot;videoVideoAspectRatio&quot;:&quot;16-9&quot;,&quot;videoVideoFill&quot;:&quot;contain&quot;,&quot;videoVideoSubtitleTracks&quot;:[],&quot;videoVideoScrollExpand&quot;:false,&quot;videoVideoWistiaData&quot;:{&quot;errors&quot;:{&quot;wistia_api_error&quot;:[&quot;Wistia API token is not defined.&quot;]},&quot;error_data&quot;:[]},&quot;additionalClass&quot;:{&quot;base&quot;:&quot;pt-64 pb-64 block-inset-x&quot;,&quot;video&quot;:&quot;w-fill&quot;}}<\/script>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t>\n\t\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Apadmi-logo-white-square-rotation.webp\"\n\talt=\"\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FC753D;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">BOUW DE TOEKOMST<\/span>\n\t<span aria-hidden=\"true\">BOUW DE \u00adT\u00adO\u00adE\u00adK\u00adO\u00adM\u00adS\u00adT<\/span>\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tWe werken samen met ambitieuze organisaties om digitale producten te ontwerpen, te ontwikkelen en op te schalen die echte problemen oplossen, de klantervaring verbeteren en meetbare impact opleveren.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\thref=\"\/nl\/contact\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0\">\n\t\n\t<span class=\"\">\n\t\tNeem contact met ons op\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":279,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-4137","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe de nieuwe BNR-app inspeelt op veranderend mediadieet | Apadmi<\/title>\n<meta name=\"description\" content=\"Van radiozender naar digitaal nieuwsbedrijf; dat is de ambitie die de nieuwe BNR-app ondersteunt. Meebewegen met het mediadieet van de gebruiker, waarbij nieuws op elk moment actief wordt aangeboden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apadmi.com\/nl\/inzichten\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe de nieuwe BNR-app inspeelt op veranderend mediadieet | Apadmi\" \/>\n<meta property=\"og:description\" content=\"Van radiozender naar digitaal nieuwsbedrijf; dat is de ambitie die de nieuwe BNR-app ondersteunt. Meebewegen met het mediadieet van de gebruiker, waarbij nieuws op elk moment actief wordt aangeboden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apadmi.com\/nl\/inzichten\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\/\" \/>\n<meta property=\"og:site_name\" content=\"Apadmi\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-21T11:37:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/apadmi.com\/uploads\/2026\/07\/orange-maze-insight.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/nl\\\/inzichten\\\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\\\/\",\"url\":\"https:\\\/\\\/www.apadmi.com\\\/nl\\\/inzichten\\\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\\\/\",\"name\":\"Hoe de nieuwe BNR-app inspeelt op veranderend mediadieet | Apadmi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/nl\\\/inzichten\\\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/nl\\\/inzichten\\\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/apadmi.com\\\/uploads\\\/2026\\\/07\\\/orange-maze-insight.webp\",\"datePublished\":\"2026-02-02T17:32:00+00:00\",\"dateModified\":\"2026-07-21T11:37:15+00:00\",\"description\":\"Van radiozender naar digitaal nieuwsbedrijf; dat is de ambitie die de nieuwe BNR-app ondersteunt. Meebewegen met het mediadieet van de gebruiker, waarbij nieuws op elk moment actief wordt aangeboden.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/nl\\\/inzichten\\\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.apadmi.com\\\/nl\\\/inzichten\\\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/nl\\\/inzichten\\\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/apadmi.com\\\/uploads\\\/2026\\\/07\\\/orange-maze-insight.webp\",\"contentUrl\":\"https:\\\/\\\/apadmi.com\\\/uploads\\\/2026\\\/07\\\/orange-maze-insight.webp\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/nl\\\/inzichten\\\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.apadmi.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hoe de nieuwe BNR-app inspeelt op veranderend mediadieet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#website\",\"url\":\"https:\\\/\\\/www.apadmi.com\\\/\",\"name\":\"Apadmi\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.apadmi.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#organization\",\"name\":\"Apadmi\",\"url\":\"https:\\\/\\\/www.apadmi.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Apadmi\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apadmi.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hoe de nieuwe BNR-app inspeelt op veranderend mediadieet | Apadmi","description":"Van radiozender naar digitaal nieuwsbedrijf; dat is de ambitie die de nieuwe BNR-app ondersteunt. Meebewegen met het mediadieet van de gebruiker, waarbij nieuws op elk moment actief wordt aangeboden.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.apadmi.com\/nl\/inzichten\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\/","og_locale":"nl_NL","og_type":"article","og_title":"Hoe de nieuwe BNR-app inspeelt op veranderend mediadieet | Apadmi","og_description":"Van radiozender naar digitaal nieuwsbedrijf; dat is de ambitie die de nieuwe BNR-app ondersteunt. Meebewegen met het mediadieet van de gebruiker, waarbij nieuws op elk moment actief wordt aangeboden.","og_url":"https:\/\/www.apadmi.com\/nl\/inzichten\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\/","og_site_name":"Apadmi","article_modified_time":"2026-07-21T11:37:15+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/apadmi.com\/uploads\/2026\/07\/orange-maze-insight.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.apadmi.com\/nl\/inzichten\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\/","url":"https:\/\/www.apadmi.com\/nl\/inzichten\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\/","name":"Hoe de nieuwe BNR-app inspeelt op veranderend mediadieet | Apadmi","isPartOf":{"@id":"https:\/\/www.apadmi.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.apadmi.com\/nl\/inzichten\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\/#primaryimage"},"image":{"@id":"https:\/\/www.apadmi.com\/nl\/inzichten\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\/#primaryimage"},"thumbnailUrl":"https:\/\/apadmi.com\/uploads\/2026\/07\/orange-maze-insight.webp","datePublished":"2026-02-02T17:32:00+00:00","dateModified":"2026-07-21T11:37:15+00:00","description":"Van radiozender naar digitaal nieuwsbedrijf; dat is de ambitie die de nieuwe BNR-app ondersteunt. Meebewegen met het mediadieet van de gebruiker, waarbij nieuws op elk moment actief wordt aangeboden.","breadcrumb":{"@id":"https:\/\/www.apadmi.com\/nl\/inzichten\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.apadmi.com\/nl\/inzichten\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.apadmi.com\/nl\/inzichten\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\/#primaryimage","url":"https:\/\/apadmi.com\/uploads\/2026\/07\/orange-maze-insight.webp","contentUrl":"https:\/\/apadmi.com\/uploads\/2026\/07\/orange-maze-insight.webp","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.apadmi.com\/nl\/inzichten\/hoe-de-nieuwe-bnr-app-inspeelt-op-veranderend-mediadieet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.apadmi.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Hoe de nieuwe BNR-app inspeelt op veranderend mediadieet"}]},{"@type":"WebSite","@id":"https:\/\/www.apadmi.com\/#website","url":"https:\/\/www.apadmi.com\/","name":"Apadmi","description":"","publisher":{"@id":"https:\/\/www.apadmi.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.apadmi.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.apadmi.com\/#organization","name":"Apadmi","url":"https:\/\/www.apadmi.com\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.apadmi.com\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Apadmi"},"image":{"@id":"https:\/\/www.apadmi.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.apadmi.com\/nl\/wp-json\/wp\/v2\/insight\/4137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.apadmi.com\/nl\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.apadmi.com\/nl\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.apadmi.com\/nl\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":7,"href":"https:\/\/www.apadmi.com\/nl\/wp-json\/wp\/v2\/insight\/4137\/revisions"}],"predecessor-version":[{"id":6183,"href":"https:\/\/www.apadmi.com\/nl\/wp-json\/wp\/v2\/insight\/4137\/revisions\/6183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.apadmi.com\/nl\/wp-json\/wp\/v2\/media\/279"}],"wp:attachment":[{"href":"https:\/\/www.apadmi.com\/nl\/wp-json\/wp\/v2\/media?parent=4137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}