{"id":7231,"date":"2026-07-28T12:11:25","date_gmt":"2026-07-28T12:11:25","guid":{"rendered":"https:\/\/www.apadmi.com\/?post_type=insight&#038;p=7231"},"modified":"2026-07-30T18:42:11","modified_gmt":"2026-07-30T18:42:11","slug":"een-nieuw-hoofdstuk-voor-apadmi-het-verhaal-achter-onze-vernieuwde-merkidentiteit","status":"publish","type":"insight","link":"https:\/\/www.apadmi.com\/nl\/inzichten\/een-nieuw-hoofdstuk-voor-apadmi-het-verhaal-achter-onze-vernieuwde-merkidentiteit\/","title":{"rendered":"Een nieuw hoofdstuk voor Apadmi: het verhaal achter onze vernieuwde merkidentiteit."},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tEen nieuw hoofdstuk voor Apadmi: het verhaal achter onze vernieuwde merkidentiteit\t<\/h1>\n\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div\tdata-es-id=\"es-76\"\n\t class='w-fill leading-0 not-group-data-fullscreen:rounded-28 video-embed:aspect-video js-video pt-64 pb-64 block-inset-x'><div data-media-player=\"\" role=\"region\" aria-label=\"Media Player\" data-orientation=\"portrait\" aria-busy=\"true\" data-load=\"visible\" data-autoplay=\"\" data-can-seek=\"\" data-loop=\"\" data-media-type=\"unknown\" data-muted=\"\" data-paused=\"\" data-playsinline=\"\" data-remote-state=\"disconnected\" data-remote-type=\"none\" data-stream-type=\"unknown\" data-view-type=\"unknown\" class=\"w-fill leading-0 not-group-data-fullscreen:rounded-28 video-embed:aspect-video group\/video ring-accent data-focus:outline-accent bg-black text-white outline-offset-3 data-focus:outline-3 data-focus:outline-solid relative inline-flex items-center contain-style select-none focus:outline-hidden focus-visible:outline-solid overflow-clip w-fill\" tabindex=\"0\"><div data-media-provider=\"\" class=\"video-embed:size-full size-full\"><iframe class=\"vds-youtube\" tabindex=\"-1\" aria-hidden=\"true\" data-no-controls=\"\"><\/iframe><div class=\"vds-blocker\"><\/div><\/div><div data-media-gesture=\"\" event=\"pointerup\" action=\"toggle:paused\" class=\"absolute inset-0 z-0 block h-full w-full\" style=\"pointer-events:none\"><\/div><div data-media-gesture=\"\" event=\"dblpointerup\" action=\"toggle:fullscreen\" class=\"absolute inset-0 z-0 block h-full w-full\" style=\"pointer-events:none\"><\/div><div data-media-gesture=\"\" event=\"dblpointerup\" action=\"seek:-10\" class=\"absolute top-0 left-0 z-10 block h-full w-1\/5\" style=\"pointer-events:none\"><\/div><div data-media-gesture=\"\" event=\"dblpointerup\" action=\"seek:10\" class=\"absolute top-0 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0-3.134L10.215 3.197A1.867 1.867 0 0 0 7.333 4.764v22.472a1.867 1.867 0 0 0 2.882 1.567l17.362-11.236Z\" fill=\"currentColor\"><\/path><\/svg><\/button><div id=\"media-tooltip-1\" role=\"tooltip\" data-placement=\"top\" class=\"rounded-4 not-data-visible:opacity-0 not-data-visible:translate-y-16 transition z-10 bg-black\/60 backdrop-blur-md px-4 py-2 text-12 font-medium text-white parent-data-open:hidden transition-discrete starting:opacity-0 starting:translate-y-16 inline-block leading-none min-h-[1.3lh]\">Play<\/div><\/div><div class=\"pointer-events-auto absolute right-0 bottom-0 left-0 h-fit bg-linear-to-t from-black\/50 to-transparent bg-blend-multiply\" style=\"pointer-events:auto\"><div class=\"mid:px-72 mid:pb-64 mid:gap-4 grid grid-cols-4 grid-rows-[auto_auto_auto] items-center px-20 pt-8 pb-24 sm:flex sm:gap-2 sm:px-24 sm:pb-32\"><button role=\"button\" type=\"button\" data-media-tooltip=\"seek\" aria-label=\"Seek backward -10 seconds\" seconds=\"-10\" data-supported=\"\" 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py-2 text-12 font-medium text-white parent-data-open:hidden transition-discrete starting:opacity-0 starting:translate-y-16 inline-block leading-none min-h-[1.3lh]\">Skip back 10s<\/div><button data-media-tooltip=\"play\" aria-label=\"Play\" role=\"button\" type=\"button\" aria-keyshortcuts=\"k Space\" data-paused=\"\" aria-pressed=\"false\" class=\"group relative inline-flex size-48 items-center justify-center rounded-8 outline-hidden data-focus:outline-auto transition max-sm:col-1 max-sm:row-3\" tabindex=\"0\"><svg class=\"size-32\" height=\"32\" width=\"32\" fill=\"none\" viewBox=\"-6 -6 44 44\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M27.577 17.567a1.867 1.867 0 0 0 0-3.134L10.215 3.197A1.867 1.867 0 0 0 7.333 4.764v22.472a1.867 1.867 0 0 0 2.882 1.567l17.362-11.236Z\" fill=\"currentColor\"><\/path><\/svg><\/button><div id=\"media-tooltip-3\" role=\"tooltip\" data-placement=\"top\" class=\"rounded-4 not-data-visible:opacity-0 not-data-visible:translate-y-16 transition 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min-h-[1.3lh]\">Fullscreen<\/div><\/div><\/div><\/div><\/div><\/div>\n\n<script\n\ttype=\"application\/json\"\n\tdata-for-es-id=\"es-76\"\n>\n\t{&quot;prefix&quot;:&quot;videoVideo&quot;,&quot;videoVideoType&quot;:&quot;vimeo&quot;,&quot;videoVideoUrl&quot;:&quot;https:\\\/\\\/vimeo.com\\\/1211593794?share=copy&amp;fl=sv&amp;fe=ci&quot;,&quot;videoVideoLoop&quot;:true,&quot;videoVideoAutoplay&quot;:true,&quot;videoVideoControls&quot;:&quot;all&quot;,&quot;videoVideoMuted&quot;:true,&quot;videoVideoPreload&quot;:&quot;metadata&quot;,&quot;videoVideoUse&quot;:true,&quot;videoVideoAspectRatio&quot;:&quot;16-9&quot;,&quot;videoVideoFill&quot;:&quot;contain&quot;,&quot;videoVideoSubtitleTracks&quot;:[],&quot;videoVideoScrollExpand&quot;:false,&quot;additionalClass&quot;:{&quot;base&quot;:&quot;pt-64 pb-64 block-inset-x&quot;,&quot;video&quot;:&quot;w-fill&quot;},&quot;videoVideoWistiaData&quot;:{&quot;errors&quot;:{&quot;wistia_api_error&quot;:[&quot;Wistia API token is not defined.&quot;]},&quot;error_data&quot;:[]}}<\/script>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-32 mid:pt-36 pb-64 mid:pb-72\">\n\t\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tMellissa Flowerdew-Clarke, Global CMO van Apadmi, vertelt over de gedachte achter de vernieuwde merkidentiteit van Apadmi.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tVandaag luidt een nieuw hoofdstuk in voor Apadmi. We introduceren een vernieuwde merkidentiteit en een nieuwe website die beter weerspiegelen wie we zijn: een wereldwijd mobile consultancybureau dat ambitieuze merken helpt groeien met geweldige digitale producten.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tDe afgelopen jaren is Apadmi sterk gegroeid. We breidden onze teams uit naar nieuwe markten, verbreedden onze expertise en bouwden langdurige samenwerkingen op met een aantal van de bekendste merken ter wereld. We groeiden van een Britse mobile-specialist naar een wereldwijd team van meer dan 500 experts, verspreid over Europa, de Verenigde Staten en Azi\u00eb.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/gen-z-apadmi-square-1-scaled.webp\"\n\talt=\"A smiling Gen Z couple look at a phone, with the Apadmi square behind them.\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #7A97A9;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\tEen merk dat eindelijk past bij wie we zijn geworden\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tDeze vernieuwing draait om samenhang. Strategie, design, technologie en expertise komen nu samen onder \u00e9\u00e9n heldere en consistente merkidentiteit.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tElke dag helpen we onze klanten bij het ontwikkelen van digitale producten die intu\u00eftief, doordacht en met oog voor kwaliteit zijn ontworpen. De ervaring van ons merk moet dezelfde kwaliteit uitstralen als de ervaring van samenwerken met ons.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tOnze klanten kennen ons als een partner die complexe uitdagingen oplost, producten ontwikkelt waar mensen graag mee werken en resultaten levert die meetbare&nbsp; impact hebben op hun business. Elke interactie met Apadmi moet datzelfde gevoel van kwaliteit, helderheid en aandacht voor detail overbrengen.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tVan onze website en klantcases tot presentaties en voorstellen: elk contactmoment moet hetzelfde vertrouwen geven als de samenwerking met onze teams. Daar draait deze vernieuwing om: een merkbeleving cre\u00ebren die de expertise, ambitie en zorgvuldigheid weerspiegelt die in alles wat we doen terugkomt.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tNaast onze nieuwe merkidentiteit hebben we ook scherper verwoord waar we voor staan. Apadmi beschikt over de specialistische kennis en expertise om <a href=\"\/nl\/oplossingen\/mobile-app-design-development\/\" data-type=\"link\" data-id=\"\/nl\/oplossingen\/mobile-app-design-development\/\">mobile <\/a>tot een onderscheidende kracht binnen iedere organisatie te maken. Op onze nieuwe website laten we de volledige breedte van onze expertise zien \u00e9n de resultaten die we samen met onze klanten realiseren. Of het nu gaat om retailers helpen klantloyaliteit te vergroten, zorgprofessionals ondersteunen met betere digitale tools, bedrijfsprocessen effici\u00ebnter maken of nieuwe digitale diensten lanceren die extra omzet genereren: wij ontwikkelen producten die aantoonbaar het verschil maken.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-start-2 *:col-end-span-2\">\n\t\t<div class=\"flex flex-col gap-24 mid:gap-48 md:gap-80 mid:grid mid:grid-cols-[minmax(0,1fr)_minmax(0,1.75fr)] md:grid-cols-[minmax(0,1fr)_minmax(0,2.5fr)] mt-80 mb-80 js-carousel\">\n\t<div class=\"block-inset-x sm:pr-0 max-w-md flex flex-col items-start\">\n\t\t<h2\t\t\tclass=\"text-36 leading-none mid:text-44 uppercase text-balance font-black\"\n\t\t>\n\t\t\tOns hart is vierkant\t\t<\/h2>\n\n\t\t\t\t\t<p class=\"text-16 leading-minimal mid:text-18 mid:leading-snug mt-16 text-balance\">\n\t\t\t\t<br>Het vierkant, een belangrijk onderdeel van ons logo, lijkt misschien een eenvoudige vorm, maar vervult een grote rol. Het staat voor de fundamenten die Apadmi altijd hebben gekenmerkt: structuur, betrouwbaarheid en precisie. Het toont hoe we over technologie denken, elk detail doet ertoe.<br><br>Tegelijkertijd is het vierkant flexibel. Vierkanten kunnen worden gecombineerd, verbonden en getransformeerd. Net als onze teams, onze technologie en de producten die we samen cre\u00ebren.<br><br>\t\t\t<\/p>\n\t\t\n\t\t<div class=\"flex items-center mt-auto pt-40 gap-12 max-mid:hidden\">\n\t\t\t<button\n\t\t\t\tclass=\"size-48 rounded-full border border-accent text-accent bg-background hover:bg-accent hover:text-on-accent disabled:border-neutral-light disabled:text-neutral-medium\/60 flex items-center justify-center focus:outline-hidden focus-visible:outline-auto transition js-carousel-prev\"\n\t\t\t\taria-label=\"Vorige dia\"\n\t\t\t>\n\t\t\t\t<svg width='16' height='16' viewBox='0 0 16 16' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M11.0711 1L4 8.07107L11.0711 15.1421' stroke='currentColor' stroke-width='2' stroke-linecap='round'\/><\/svg>\t\t\t<\/button>\n\n\t\t\t<button\n\t\t\t\tclass=\"size-48 rounded-full border border-accent text-accent bg-background hover:bg-accent hover:text-on-accent disabled:border-neutral-light disabled:text-neutral-medium\/60 flex items-center justify-center focus:outline-hidden focus-visible:outline-auto transition js-carousel-next\"\n\t\t\t\taria-label=\"Volgende dia\"\n\t\t\t>\n\t\t\t\t<svg width='16' height='16' viewBox='0 0 16 16' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M4.99924 1L12.0703 8.07107L4.99924 15.1421' stroke='currentColor' stroke-width='2' stroke-linecap='round'\/><\/svg>\t\t\t<\/button>\n\n\t\t\t<span class=\"text-16 leading-none tabular-nums text-neutral-medium select-none js-carousel-slide-num\"><\/span>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"overflow-x-clip max-mid:px-28 w-fill mid:pl-0 mid:block-inset-x js-carousel-container\">\n\t\t<div class=\"flex *:select-none *:shrink-0 *:grow-0 gap-16 md:gap-32 js-carousel-content\">\n\t\t\t\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/plain-orange-apadmi-square.webp\"\n\talt=\"Apadmi orange square on a white background.\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FED4C2;\"\n\/>\n\t<\/div>\n\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/square-sky.webp\"\n\talt=\"The corner of an orange building against a bright blue sky.\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #A04E4F;\"\n\/>\n\t<\/div>\n\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/square-wall.webp\"\n\talt=\"Abstract wall made of orange squares.\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #743E27;\"\n\/>\n\t<\/div>\n\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/square-ceiling.webp\"\n\talt=\"Abstract close up of orange tiles.\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #A93703;\"\n\/>\n\t<\/div>\n\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/apadmi-orange-building-blue-sky.webp\"\n\talt=\"Corner of an orange building against a bright, blue sky.\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #738473;\"\n\/>\n\t<\/div>\n\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/apadmi-square-hole.webp\"\n\talt=\"A square-shaped hole in an orange wall.\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #B84301;\"\n\/>\n\t<\/div>\n\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/apadmi-colours-building.webp\"\n\talt=\"A building&#039;s fa\u00e7ade in Apadmi brand colours\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #C79776;\"\n\/>\n\t<\/div>\n\n<div\tclass=\"relative w-[70vw] sm:w-[60vw] mid:w-[27vw] overflow-clip rounded-28 aspect-4\/5 isolate max-w-sm md:max-w-xl mid:min-w-sm focus:outline-hidden focus-visible:outline-auto outline-offset-4!\"\n\t\t>\n\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/man-walking-apadmi-square.webp\"\n\talt=\"A man walking in front of a large orange square.\"\n\tclass=\"object-cover absolute inset-0 object-cover size-full -z-10 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #9B8974;\"\n\/>\n\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\tDe energie van ons merk is oranje\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tWaar het vierkant onze basis symboliseert, staat oranje voor onze energie. Het is krachtig, optimistisch en onmiskenbaar Apadmi.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tAls onze herkenbare merkkleur weerspiegelt oranje de nieuwsgierigheid, creativiteit en daadkracht die door heel Apadmi voelbaar zijn. Het staat voor de mensen achter ons werk: de teams die aannames durven uit te dagen, complexe vraagstukken oplossen en idee\u00ebn omzetten in digitale ervaringen die door miljoenen mensen worden gebruikt.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/Apadmi-brand-refresh-insight.webp\"\n\talt=\"Apadmi branded graphics on a laptop screen.\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #4E302B;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\tE\u00e9n merk, \u00e9\u00e9n team\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tDeze lancering markeert ook een belangrijk moment voor onze collega&#8217;s in Nederland. <a href=\"\/nl\/group\/pinch\/\" data-type=\"link\" data-id=\"\/nl\/group\/pinch\/\">PINCH<\/a> gaat vanaf vandaag officieel verder als Apadmi. Daarmee brengen we onze teams samen onder \u00e9\u00e9n merk\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tHet is de volgende stap in onze ontwikkeling als wereldwijd team, waarin we onze gezamenlijke expertise, ervaring en passie voor het ontwikkelen van uitzonderlijke digitale producten bundelen.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\tOnze uitstraling verandert, maar het allerbelangrijkste blijft hetzelfde: onze mensen, onze samenwerkingen en onze toewijding om mobiele ervaringen te cre\u00ebren die daadwerkelijk impact maken.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] is-top-level:block-inset-x text-start\">\n\t<strong>We kijken ernaar uit om aan dit nieuwe hoofdstuk te beginnen en samen verder te bouwen aan wat de toekomst brengt.<\/strong><\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t>\n\t\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/apadmi.com\/uploads\/2026\/07\/Apadmi-logo-white-square-rotation.webp\"\n\talt=\"\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FC753D;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\tBOUW DE TOEKOMST\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tWe werken samen met ambitieuze organisaties om digitale producten te ontwerpen, te ontwikkelen en op te schalen die echte problemen oplossen, de klantervaring verbeteren en meetbare impact opleveren.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\t href='\/nl\/contact\/' class='focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0'>\n\t\n\t<span class=\"\">\n\t\tNeem contact met ons op\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":7216,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","footnotes":""},"class_list":["post-7231","insight","type-insight","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Het verhaal achter Apadmi&#039;s nieuwe merk<\/title>\n<meta name=\"description\" content=\"Lees hoe Apadmi&#039;s vernieuwde merk en website onze internationale groei weerspiegelen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apadmi.com\/nl\/insights\/een-nieuw-hoofdstuk-voor-apadmi-het-verhaal-achter-onze-vernieuwde-merkidentiteit\/\" \/>\n<meta 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