{"id":2499,"date":"2026-07-14T13:30:58","date_gmt":"2026-07-14T13:30:58","guid":{"rendered":"https:\/\/apadmi.com\/insights\/"},"modified":"2026-07-23T11:12:42","modified_gmt":"2026-07-23T11:12:42","slug":"inzichten","status":"publish","type":"page","link":"https:\/\/www.apadmi.com\/nl\/inzichten\/","title":{"rendered":"Inzichten"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-24 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tFrisse idee\u00ebn\t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\tArtikelen, evenementen, rapporten en nieuwe perspetieven op mobile, AI, digitale producten en de trends die de wereld van morgen vormgeven.\t\t<\/p>\n\t\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:grid mid:grid-cols-2 mid:grid-rows-[auto_auto_auto_auto_1fr] mid:gap-x-96\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill col-1 row-2\"\n\t\t>\n\t\t\tInzichten\t\t<\/h2>\n\t\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill col-2 row-start-2 row-end-span-4 max-mid:mt-32\">\n\t\t\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div\tdata-es-id=\"es-77\"\n\t class='scroll-m-120 block-inset-x pt-64 pb-64 js-block-content-listing'><div class=\"grid grid-cols-1 sm:grid-cols-2 mid:grid-cols-3 gap-32 sm:gap-x-20 sm:gap-y-64\"><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/nl\/inzichten\/agentic-commerce-in-2026\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/08\/orange-blocks-insight.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#A73703\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Agentic Commerce in 2026: Wat doet er toe en wat komt er aan?<\/h2><a href=\"https:\/\/www.apadmi.com\/nl\/inzichten\/agentic-commerce-in-2026\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/nl\/inzichten\/een-nieuw-hoofdstuk-voor-apadmi-het-verhaal-achter-onze-vernieuwde-merkidentiteit\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/07\/Apadmi-brand-refresh-insight.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#4E302B\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Een nieuw hoofdstuk voor Apadmi: het verhaal achter onze vernieuwde merkidentiteit.<\/h2><a href=\"https:\/\/www.apadmi.com\/nl\/inzichten\/een-nieuw-hoofdstuk-voor-apadmi-het-verhaal-achter-onze-vernieuwde-merkidentiteit\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/nl\/inzichten\/radiostation-concertzender-lanceert-vernieuwde-app-voor-luisteraars\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/07\/Concertzender-header-1-scaled.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"2560\" height=\"1440\" style=\"background-color:#23140E\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Radiostation Concertzender Lanceert Vernieuwde App Voor Luisteraar<\/h2><a href=\"https:\/\/www.apadmi.com\/nl\/inzichten\/radiostation-concertzender-lanceert-vernieuwde-app-voor-luisteraars\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/nl\/inzichten\/waarom-juist-de-buy-side-van-agentic-commerce-nog-steeds-onopgelost-blijft\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/02\/orange-cross-insight.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#CD5505\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Waarom juist de buy-side van agentic commerce nog steeds onopgelost blijft<\/h2><a href=\"https:\/\/www.apadmi.com\/nl\/inzichten\/waarom-juist-de-buy-side-van-agentic-commerce-nog-steeds-onopgelost-blijft\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/nl\/inzichten\/vertrouwen-in-nieuws-blijft-groot-toch-haakt-een-steeds-grotere-groep-af\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/07\/Abstract-woman-behind-glass_1920x1080.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1920\" height=\"1080\" style=\"background-color:#6E635C\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Vertrouwen in nieuws blijft groot, toch haakt een steeds grotere groep af<\/h2><a href=\"https:\/\/www.apadmi.com\/nl\/inzichten\/vertrouwen-in-nieuws-blijft-groot-toch-haakt-een-steeds-grotere-groep-af\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/nl\/inzichten\/apadmi-verwelkomt-global-cmo-als-onderdeel-van-internationale-expansie\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/07\/mellissa-flowerdew-clarke-CMO.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#294266\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Apadmi verwelkomt Global CMO als onderdeel van internationale expansie<\/h2><a href=\"https:\/\/www.apadmi.com\/nl\/inzichten\/apadmi-verwelkomt-global-cmo-als-onderdeel-van-internationale-expansie\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><\/div><div class=\"mt-32 flex items-center justify-center gap-8 md:mt-40\" data-rac=\"\" aria-label=\"Pagination\" role=\"toolbar\" aria-orientation=\"horizontal\" data-orientation=\"horizontal\"><button class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent min-w-56 pointer-events-none\" data-rac=\"\" type=\"button\" tabindex=\"0\" data-react-aria-pressable=\"true\" aria-current=\"true\" id=\"react-aria-:Re:\"><span>1<\/span><\/button><button class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent\/0 text-accent hocus:bg-accent hocus:text-on-accent inset-ring inset-ring-accent min-w-56\" data-rac=\"\" type=\"button\" tabindex=\"0\" data-react-aria-pressable=\"true\" aria-current=\"false\" id=\"react-aria-:Rm:\"><span>2<\/span><\/button><button class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent\/0 text-accent hocus:bg-accent hocus:text-on-accent inset-ring inset-ring-accent min-w-56\" data-rac=\"\" type=\"button\" tabindex=\"0\" data-react-aria-pressable=\"true\" aria-current=\"false\" id=\"react-aria-:Ru:\"><span>3<\/span><\/button><button class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent\/0 text-accent hocus:bg-accent hocus:text-on-accent inset-ring inset-ring-accent min-w-56\" data-rac=\"\" type=\"button\" tabindex=\"0\" data-react-aria-pressable=\"true\" aria-current=\"false\" id=\"react-aria-:R16:\"><span>4<\/span><\/button><button class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent\/0 text-accent hocus:bg-accent hocus:text-on-accent inset-ring inset-ring-accent min-w-56\" data-rac=\"\" type=\"button\" tabindex=\"0\" data-react-aria-pressable=\"true\" aria-current=\"false\" id=\"react-aria-:R1e:\"><span>5<\/span><\/button><span class=\"text-on-background text-14 flex size-48 items-center justify-center font-semibold\">&#8230;<\/span><button class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent\/0 text-accent hocus:bg-accent hocus:text-on-accent inset-ring inset-ring-accent min-w-56\" data-rac=\"\" type=\"button\" tabindex=\"0\" data-react-aria-pressable=\"true\" aria-current=\"false\" 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text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:grid mid:grid-cols-2 mid:grid-rows-[auto_auto_auto_auto_1fr] mid:gap-x-96 pt-32 mid:pt-36 pb-32 mid:pb-36\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill col-1 row-2\"\n\t\t>\n\t\t\tDownloads\t\t<\/h2>\n\t\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill col-2 row-start-2 row-end-span-4 max-mid:mt-32\">\n\t\t\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div\tdata-es-id=\"es-78\"\n\t class='scroll-m-120 block-inset-x pt-64 pb-64 js-block-content-listing'><div class=\"grid grid-cols-1 sm:grid-cols-2 mid:grid-cols-3 gap-32 sm:gap-x-20 sm:gap-y-64\"><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/nl\/download\/mobile-customer-loyalty-report-2026\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/07\/architecture-orange-square-windows.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#AAB8A6\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Mobile Customer Loyalty Report 2026<\/h2><p class=\"text-16 md:text-18 line-clamp-4 leading-snug text-pretty sm:mb-32\">De kloof tussen wat merken d\u00e9nken dat loyalty drijft en wat het \u00e9cht drijft, was nog nooit zo groot. Ons derde jaarlijkse rapport geeft je de data, de proof points en de ongemakkelijke waarheden die merken zich niet kunnen veroorloven te negeren.<\/p><a href=\"https:\/\/www.apadmi.com\/nl\/download\/mobile-customer-loyalty-report-2026\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/nl\/download\/mobile-tech-trends-report-2026\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/07\/woman-phone-bridge-orange-shirt-1.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#A99889\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Mobile Tech Trends Report 2026<\/h2><p class=\"text-16 md:text-18 line-clamp-4 leading-snug text-pretty sm:mb-32\">Ontdek wat er nu, straks en in de toekomst speelt rond platformen, integraties, testen, security en meer, in ons Mobile Tech Trends-rapport voor 2026.<\/p><a href=\"https:\/\/www.apadmi.com\/nl\/download\/mobile-tech-trends-report-2026\/\" class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent mt-16 sm:mt-auto\"><span class=\"focus:normal-case!\">Learn more<\/span><\/a><\/div><div class=\"flex flex-col items-start ease-spring-bouncy starting:translate-y-40 starting:scale-95\"><a href=\"https:\/\/www.apadmi.com\/nl\/download\/digital-customer-loyalty-report-2025\/\" class=\"w-fill rounded-28 mb-24 inline-block\" aria-hidden=\"true\"><img src=\"https:\/\/apadmi.com\/uploads\/2026\/07\/abstract-orange-building-2.webp\" alt=\"\" class=\"w-fill rounded-28 aspect-cinema bg-neutral-dark object-cover sm:aspect-square\" width=\"1600\" height=\"900\" style=\"background-color:#A69370\" decoding=\"async\" loading=\"lazy\"\/><\/a><h2 class=\"text-20 md:text-28 leading-minimal mb-12 font-extrabold text-balance uppercase\">Digital Customer Loyalty Report 2025<\/h2><p class=\"text-16 md:text-18 line-clamp-4 leading-snug text-pretty sm:mb-32\">We ondervroegen ruim 100 toonaangevende merken in heel Europa om te achterhalen wat de mobile loyalty-agenda bepaalt. 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