{"id":2612,"date":"2026-07-13T15:02:04","date_gmt":"2026-07-13T15:02:04","guid":{"rendered":"https:\/\/apadmi.com\/solutions\/customer-research\/"},"modified":"2026-07-21T19:52:48","modified_gmt":"2026-07-21T19:52:48","slug":"customer-research","status":"publish","type":"solution","link":"https:\/\/www.apadmi.com\/nl\/oplossingen\/customer-research\/","title":{"rendered":"Customer Research"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tCustomer Research\t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\t<strong>Toonaangevende mobile producten vertrouwen op ons customer research: van de eerste discovery tot doorlopende listening programma&#8217;s<\/strong>\t\t<\/p>\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pb-64 mid:pb-72\">\n\t\n\t\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tHet grootste risico in digitale productontwikkeling is vol vertrouwen de verkeerde kant op ontwikkelen. Teams gaan design en development in met aannames, inschattingen en interne meningen, en slaan het ene over dat kan laten zien of daar iets van klopt. Customer research brengt helderheid en zet elk project vanaf het begin op koers.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tCustomer research zit in het hart van elk goed presterend product dat we ooit hebben ontwikkeld. Het is een continue discipline: we verkleinen er het risico mee v\u00f3\u00f3rdat er \u00e9\u00e9n regel code is geschreven, we toetsen beslissingen zolang ze nog bij te sturen zijn, en we begrijpen wat de meeste organisaties nooit echt scherp krijgen: waar\u00f3m klanten doen wat ze doen, niet alleen w\u00e1t ze doen.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tMet customer research gaat een product live op basis van bewijs. De adoptie stijgt, de app store ratings worden beter, en kleine koerscorrecties blijven klein, in plaats van uit te groeien tot een dure rebuild.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background relative isolate\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"group\/accordionParent block-inset-x mid:grid mid:grid-cols-2 mid:gap-x-120 pt-64 pb-64\">\n\t<div class=\"flex flex-col items-start mid:max-w-sm\">\n\t\t<h2\t\t\tclass=\"text-36 leading-none mid:text-44 font-black uppercase\"\n\t\t>\n\t\t\tOnze oplossingen\t\t<\/h2>\n\n\t\t\t\t\t<p class=\"mt-16\">\n\t\t\t\tWe combineren customer research, gedragswetenschap en mobile expertise om risico te verkleinen en producten beter te laten presteren.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n\n\t<div class=\"max-mid:mt-32 max-w-2xl mid:justify-self-end w-full js-block-accordion-simple\">\n\t\t<details\n\tclass=\"group\/accordion\"\n\t\t\t\t\topen\n\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Verkennend Onderzoek<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWij brengen de echte behoeftes van klanten in kaart v\u00f3\u00f3rdat het design begint. Met user interviews, observatie, dagboekstudies, gedragsanalyse en deskresearch leggen we motivaties, frictiepunten en gaten bloot die oppervlakkige aannames missen.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Usability Testing &amp; Prototype-Validatie<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe testen concepten en prototypes met echte gebruikers, v\u00f3\u00f3rdat ze live producten worden. Verwarring, frictie en gemiste kansen komen zo vroeg boven water, op het moment dat aanpassen nog snel en goedkoop is.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Mobiel Onderzoek<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tOnderzoeksmethoden die zijn bedacht voor desktop journeys missen vaak de realiteit van mobile: beslissingen vallen sneller, frictie voelt scherper en gewoontes ontstaan in dagen. Wij zijn gespecialiseerd in mobiel gedrag, met twintig jaar ervaring in hoe mensen apps \u00e9cht gebruiken, niet hoe ze z\u00e9ggen dat ze ze gebruiken.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Continuous Listening Programma&#8217;s<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tInzicht stopt niet bij de lancering. We doen doorlopend onderzoek naast het live product: maandelijkse sessies volgen verschuivend gedrag, halen opkomende problemen naar boven en voeden de productroadmap met continu bewijs.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Gedragswetenschap &amp; Engagement Design<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe zetten gedragswetenschap in om de cognitieve drempels te vinden en weg te nemen die engagement, gewoontevorming en loyalty in de weg zitten.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Segmentatie &amp; Persona&#8217;s<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWij bouwen segmenten die zijn gestoeld op bewijs en echte motivaties, frustraties en beslisfactoren weerspiegelen. Zo begrijpt je team waarom gebruikers het ene product kiezen en het andere laten liggen.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Concepttesten &amp; A\/B-Onderzoek<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe helpen teams met vertrouwen kiezen tussen concurrerende richtingen: we testen reward-structuren, navigatiepatronen, onboarding flows en feature-concepten om te vinden wat gedrag \u00e9cht stuurt.<\/p>\t<\/div>\n<\/details><details\n\tclass=\"group\/accordion\"\n\t\t\t>\n\t<summary class=\"text-16 leading-tight sm:text-18 sm:leading-none text-on-background appearance-none group\/trigger focus:outline-hidden flex items-center gap-32 justify-between cursor-pointer scroll-my-80 select-none mid:pr-40 mid:pl-24 py-16 border-b border-b-neutral-light group-open\/accordion:border-b-neutral-light\/0 focus-visible:outline-auto text-balance\">\n\t\t<span><strong>Toegankelijkheid &amp; Inclusief Onderzoek<\/strong><\/span>\n\n\t\t<svg width=\"13\" height=\"13\" viewBox=\"0 0 13 13\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"size-13 text-accent\">\n\t\t\t\t\t\t<path d=\"M0.21575 7.03425C0.359417 7.17808 0.5375 7.25 0.75 7.25H12.25C12.4625 7.25 12.6406 7.17817 12.7843 7.0345C12.9281 6.891 13 6.71292 13 6.50025C13 6.28775 12.9281 6.10958 12.7843 5.96575C12.6406 5.82192 12.4625 5.75 12.25 5.75H0.75C0.5375 5.75 0.359417 5.82183 0.21575 5.9655C0.0719168 6.109 0 6.28708 0 6.49975C0 6.71225 0.0719168 6.89042 0.21575 7.03425Z\" fill=\"currentColor\"\/>\n\t\t\t\t\t\t<path class=\"group-open\/accordion:rotate-90 transition-transform origin-center\" d=\"M5.96575 0.21575C5.82192 0.359417 5.75 0.5375 5.75 0.75L5.75 12.25C5.75 12.4625 5.82183 12.6406 5.9655 12.7843C6.109 12.9281 6.28708 13 6.49975 13C6.71225 13 6.89042 12.9281 7.03425 12.7843C7.17808 12.6406 7.25 12.4625 7.25 12.25L7.25 0.75C7.25 0.5375 7.17817 0.359417 7.0345 0.21575C6.891 0.0719168 6.71292 -2.34765e-08 6.50025 -3.27726e-08C6.28775 -4.20613e-08 6.10958 0.0719167 5.96575 0.21575Z\" fill=\"currentColor\"\/>\n\t\t<\/svg>\n\t<\/summary>\n\n\t<div class=\"pt-12 pb-28 px-40 overflow-y-clip flex flex-col gap-y-16 items-start js-block-accordion-simple-item-content\">\n\t\t<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe betrekken een brede groep gebruikers bij ons onderzoek, zodat producten bruikbaar, intu\u00eftief en toegankelijk zijn voor iedereen, niet alleen voor de meerderheid.<\/p>\t<\/div>\n<\/details>\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col pt-64 pb-64\">\n\t\t\t<h2\t\t\tclass=\"block-inset-x mb-44 text-36 mid:text-44 leading-none uppercase font-black\"\n\t\t>\n\t\t\tOnze klanten\t\t<\/h2>\n\t\n\t<div class=\"flex wrap:mask-x-from-90% wrap:mask-x-to-100% overflow-x-clip\">\n\t\t\t\t\t<div\n\t\t\t\tclass=\"flex items-center shrink-0 gap-x-32 mid:gap-x-64 px-16 mid:px-32 autoscroll-horizontal transform-gpu will-change-transform\"\n\t\t\t\tstyle=\"animation-duration: 52s\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Keurslager-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Intratuin-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/De-Telegraf-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/VanOord-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/The-Hague-Marketing-Bureau-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/BBC-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/NRC-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Q-Music-Black-1.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none 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pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Phoenix-Medical-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Sykes-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div\n\t\t\t\tclass=\"flex items-center shrink-0 gap-x-32 mid:gap-x-64 px-16 mid:px-32 autoscroll-horizontal transform-gpu will-change-transform\"\n\t\t\t\tstyle=\"animation-duration: 52s\"\n\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Keurslager-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Intratuin-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/De-Telegraf-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/VanOord-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/The-Hague-Marketing-Bureau-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none 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pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Mediahuis-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Lexus-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/YeoValley-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Footasylum-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Spenn-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Schroders-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Charles-Stanley-Black-1.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/NHS-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Phoenix-Medical-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tclass=\"size-100 mid:size-150 shrink-0 select-none pointer-events-none\"\n\t\t\t\t\t\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Sykes-Black.svg\"\n\t\t\t\t\t\talt=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-500\"\n\t\t\tdata-theme=\"orange\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t\t\tdata-parallax=\"true\"\n\t>\n\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/iD-Mobile-orange-chair.webp\"\n\talt=\"A mobile phone lies on an orange, velvet chair, displaying the iD Mobile app\"\n\tclass=\"object-cover absolute inset-0 size-full object-cover -z-10 scale-105 js-block-flagship-bg bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #9F4F27;\"\n\/>\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/iD-Mobile-orange-chair.webp\"\n\talt=\"A mobile phone lies on an orange, velvet chair, displaying the iD Mobile app\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"dark\"\n\t\tstyle=\" --img-avg-color: #9F4F27;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\t<span class=\"sr-only\">ID Mobile<\/span>\n\t<span aria-hidden=\"true\">ID \u00adM\u00ado\u00adb\u00adi\u00adl\u00ade<\/span>\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tApadmi transformeerde het verouderde platform van iD Mobile in een native app die klanten graag gebruiken.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\thref=\"\/nl\/werk\/id-mobile\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0\">\n\t\n\t<span class=\"\">\n\t\tLees meer\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\tResearch stuurt commerci\u00eble resultaten\t\t<\/h2>\n\t\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe doen onderzoek om risico te verkleinen, de richting te toetsen en uiteindelijk de commerci\u00eble prestaties van je product te verbeteren. Goed onderzoek verkleint het risico. Sterk onderzoek verbetert de prestaties. We zagen aanpassingen op basis van gebruikersonderzoek direct terug in betere retentie en meer omzet, zoals de stap van statische kortingen naar reward-modellen op basis van gedrag, die veel beter aansluiten op hoe klanten \u00e9cht met een product omgaan.<\/p>\n\n<h3\tdata-slug=\"toegang-tot-duizenden-onderzoeksdeelnemers\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tToegang tot duizenden onderzoeksdeelnemers<\/h3>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWe werken met duizenden deelnemers in meerdere markten. Daardoor testen we snel met representatieve doelgroepen en komen we tot statistisch betekenisvol inzicht, zonder de vertraging van traditionele werving. Met gestructureerde screening spreken we precies de doelgroepen die jij moet begrijpen: snel \u00e9n relevant inzicht, zonder in te leveren op zorgvuldigheid.<\/p>\n\n<h3\tdata-slug=\"we-kijken-verder-dan-wat-gebruikers-zeggen\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWe kijken verder dan wat gebruikers zeggen<\/h3>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tFeedback van gebruikers is nuttig, maar vertelt zelden het hele verhaal. Opmerkingen als &#8220;dit is verwarrend&#8221; of &#8220;ik wil meer rewards&#8221; wijzen op een symptoom, niet op de oorzaak. <\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tMet gedragswetenschap achterhalen we wat dat gedrag drijft. Van motivatie die groeit naarmate een reward dichterbij komt, tot habit loops die bepalen of iemand morgen terugkomt of voorgoed verdwijnt: wij vertalen gedragssignalen naar productbeslissingen die het resultaat verbeteren.<\/p>\n\n<h3\tdata-slug=\"continu-onderzoek\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tContinu onderzoek<\/h3>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tDe organisaties met de sterkste producten behandelen research als een doorlopend programma. Wij draaien mee naast de delivery teams en combineren vaste gebruikerssessies met tests op sprintniveau, zodat er altijd een actueel beeld is van de echte klantervaring. Dat ritme helpt teams problemen eerder te zien, kansen sneller te vinden en te beslissen op basis van bewijs in plaats van interne aannames.<\/p>\n\n<h3\tdata-slug=\"xn-weten-wanneer-je-net-moet-doorzoeken-0kd\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tWeten wanneer je n\u00edet moet doorzoeken<\/h3>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tNiet elk probleem vraagt om diepgravend onderzoek. Het vakmanschap zit in het kiezen van de juiste diepgang voor de vraag die voorligt. Wij helpen teams de juiste aanpak te kiezen, van snelle validatie tot diepere discovery, en schalen de methode naar de vraag, niet andersom.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"\">\n\t\t<div\n\tclass=\"py-64 md:py-144 block-inset-x flex items-center justify-center relative isolate overflow-clip js-block-flagship\"\n\tdata-theme=\"default\"\n\t>\n\t\n\t<div class=\"max-w-7xl max-mid:max-w-xl bg-background rounded-28 p-32 flex flex-col md:flex-row gap-32 text-on-background md:items-center w-fill sm:w-fit md:w-fill\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Apadmi-logo-white-square-rotation.webp\"\n\talt=\"Apadmi logo on an orange background\"\n\tclass=\"object-cover aspect-2\/3 sm:aspect-3\/2 rounded-20 sm:max-w-xl md:max-w-md max-md:mx-auto max-md:w-fill bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #FC753D;\"\n\/>\n\t\t<div class=\"sm:max-w-xl max-md:mx-auto\">\n\t\t\t<h2\t\t\t\tclass=\"text-36 md:text-44 leading-none font-black uppercase text-balance\"\n\t\t\t>\n\t\t\t\tBeter begrip, beter product\t\t\t<\/h2>\n\n\t\t\t\t\t\t\t<p class=\"mt-20 md:mt-16\">\n\t\t\t\t\tLaten we samen van customer research heldere beslissingen maken, sterkere producten en meetbare commerci\u00eble impact.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\n\n\t\t<a\thref=\"\/nl\/contact\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none px-24 py-18 rounded-full font-semibold text-16 bg-accent text-on-accent hocus:bg-on-accent hocus:inset-ring hocus:inset-ring-accent hocus:text-accent button max-md:mt-24 md:ml-36 max-md:mx-auto shrink-0\">\n\t\n\t<span class=\"\">\n\t\tNeem contact op\t<\/span>\n\n\t<\/a>\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":843,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","esSolutionIconId":0,"esSolutionIconUrl":"","footnotes":""},"class_list":["post-2612","solution","type-solution","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Research voor Mobile &amp; Digitale Producten | Apadmi<\/title>\n<meta name=\"description\" content=\"De customer research van Apadmi combineert mobile UX-expertise, gedragswetenschap en doorlopend inzicht, voor producten waar klanten zelf voor kiezen.\" \/>\n<meta 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