{"id":2591,"date":"2026-01-16T07:37:00","date_gmt":"2026-01-16T07:37:00","guid":{"rendered":"https:\/\/apadmi.com\/work\/the-very-group\/"},"modified":"2026-07-21T15:02:14","modified_gmt":"2026-07-21T15:02:14","slug":"the-very-group","status":"publish","type":"work","link":"https:\/\/www.apadmi.com\/nl\/werk\/the-very-group\/","title":{"rendered":"The Very Group"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tThe Very Group\t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\tBouwen van een team \u00e9n de loyalty-propositie achter de app van Very\t\t<\/p>\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/very-phone-app-mockup-pocket-woman.webp\"\n\talt=\"A phone displaying the Very app peeks out the back pocket of a pair of orange jeans.\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #CE9275;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\t<span class=\"sr-only\">Snellere Mobile Delivery voor The Very Group<\/span>\n\t<span aria-hidden=\"true\">\u00adS\u00adn\u00ade\u00adl\u00adl\u00ade\u00adr\u00ade \u00adM\u00ado\u00adb\u00adi\u00adl\u00ade \u00adD\u00ade\u00adl\u00adi\u00adv\u00ade\u00adr\u00ady voor The Very Group<\/span>\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tThe Very Group is een grote Britse online retailer met meerdere merken en financi\u00eble diensten, goed voor ruim \u20ac3 miljard omzet.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tDe samenwerking tussen Apadmi en The Very Group startte om de mobile capaciteiten uit te breiden en de doorontwikkeling van de app te ondersteunen. Door de specialistische mobile expertise van Apadmi in het team te brengen, kon Very sneller nieuwe features en opleveren en tegelijk de eigen engineeringscapaciteit blijven opbouwen.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tDat eerste project legde het fundament voor een doorlopende samenwerking, met tot nu toe twee grote opdrachten. De eerste gericht op het versterken van de engineering capaciteit van Very, de tweede op een volledig nieuw <a href=\"https:\/\/www.apadmi.com\/nl\/solutions\/loyalty-programma\/\">loyaltyprogramma<\/a>, met een reeks nieuwe features gelanceerd op iOS en Android.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tApadmi draaide met engineers en testers mee naast de bestaande teams van Very, ter ondersteuning van de engineering en de QA-ontwikkeling. De eerste focus: een testautomatisering suite voor wijzigingen aan de log-in ervaring van de Very-app, zodat het team updates met meer vertrouwen, consistentie en snelheid kon uitbrengen.<\/p>\n\n<h2\tdata-slug=\"xn-loyalty-definiren-voor-de-klanten-van-very-40d\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tLoyalty defini\u00ebren voor de klanten van Very<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tDe loyalty-propositie begon met onderzoek, niet met aannames. Een speciaal <a href=\"https:\/\/www.apadmi.com\/nl\/solutions\/customer-research\/\">klantonderzoek<\/a> verkende wat loyalty betekent voor de klanten van Very, wat hen motiveert, en hoe de voorgestelde concepten zouden landen.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tHet onderzoek combineerde twee focusgroepen: tien gebruikerstests van design concepten, twee enqu\u00eates onder bestaande klanten en niet-klanten, en een concurrentieanalyse. Die inzichten leidden tot gevalideerde concepten en design aanbevelingen, en gaven de ontwikkelfase een heldere richting op basis van wat klanten nodig hebben en verwachten.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tMet de concepten gevalideerd, brachten we de loyalty-propositie van prototype naar live product. Het werk omvatte UX-prototypes, technische architectuur en het solution design op hoofdlijnen: gevalideerd onderzoek vertaald naar nieuwe features, live op iOS \u00e9n Android.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-16 mid:grid mid:grid-cols-2 items-center mid:items-start mid:gap-28 pt-64 pb-64\">\n\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/very-phone-app-mockup-desk.webp\"\n\talt=\"A mobile phone is propped against a wall, displaying the Very app.\"\n\tclass=\"object-cover aspect-square rounded-28 mid:rounded-16 w-fill max-w-md mid:max-w-3xl mid:justify-self-end aspect-square bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #AB8E7B;\"\n\/>\n\t<div class=\"flex flex-col items-start max-w-md lg:max-w-lg\">\n\t\t\t\t\t<h2 class=\"text-20 mid:text-28 leading-snug font-black uppercase text-balance\">\n\t\t\t\tVertrouwen opbouwen door samenwerking\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal mid:text-18 mt-16 mid:mt-24\">\n\t\t\t\tDe teams van Very waren lovend over het projectmanagement van Apadmi en de heldere communicatie tijdens beide opdrachten. De testautomatisering suite versterkte het vertrouwen in de inlog proces, en de loyalty-propositie bracht features die zijn gevormd door echt klantonderzoek en echte feedback.<br><br>&#8220;De expertise van Apadmi in mobile app ontwikkeling is uitstekend.&#8221; Ik zou niet weten wat ze nog kunnen verbeteren. Ze reageren snel op wat we nodig hebben en passen zich makkelijk aan; het was voor hen eenvoudig om in te stappen en binnen ons team en onze cultuur te werken. Ze hebben over de hele linie goede resultaten opgeleverd. &#8220;De feedback is louter positief.&#8221;<br><br>&#8211; <em>Neil Memmott, Head of Technology, The Very Group<\/em>\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-32 md:grid md:grid-cols-6 items-start md:items-center pt-64 sm:pt-120 pb-64 sm:pb-120\">\n\t<div class=\"row-1 col-start-1 col-end-span-3\">\n\t\t\t\t\t<h2 class=\"text-36 leading-none md:text-44 font-black uppercase text-balance\">\n\t\t\t\tLees meer succesverhalen\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal md:text-24 mt-12\">\n\t\t\t\tVan retail en zorg tot FMCG en media: we helpen ambitieuze organisaties complexe uitdagingen op te lossen met uitzonderlijke digitale producten.\t\t\t<\/p>\n\t\t\t<\/div>\n\n\t<a\thref=\"\/nl\/work\"class=\"focus:outline-hidden focus-visible:outline-auto transition uppercase leading-none outline-offset-8 disabled:grayscale disabled:pointer-events-none select-none group relative isolate h-52 rounded-full border border-accent px-40 flex items-center font-semibold justify-center-safe button row-1 col-start-5 col-end-span-2 md:justify-self-end\">\n\t\t\t<div aria-hidden=\"true\" class=\"absolute top-0 left-0 -z-10 flex size-50 items-center justify-end rounded-full bg-accent text-on-accent transition-[width] ease-spring-smooth group-hocus:w-full duration-500\">\n\t\t\t<div class=\"-translate-x-16\">\n\t\t\t\t<svg width='20' height='20' viewBox='0 0 20 20' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M4.34065 10.829L13.649 10.829L9.58232 14.8957C9.25732 15.2207 9.25732 15.754 9.58232 16.079C9.73801 16.2351 9.94939 16.3228 10.1698 16.3228C10.3903 16.3228 10.6016 16.2351 10.7573 16.079L16.249 10.5873C16.574 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Very","protected":false},"featured_media":1389,"template":"","meta":{"es_utils_meta_schema":"","esPageTheme":"default","esPageBackground":"","esWorkLogoColorId":562,"esWorkLogoMonoId":564,"esWorkLogoColorUrl":"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Very-White.svg","esWorkLogoMonoUrl":"https:\/\/www.apadmi.com\/uploads\/2026\/07\/Very-Black.svg","footnotes":""},"sector":[],"class_list":["post-2591","work","type-work","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Very Group | Loyalty App | Apadmi<\/title>\n<meta name=\"description\" content=\"Ontdek hoe Apadmi met The Very Group de app verbeterde, engineering capaciteit opbouwde en een onderzoeksgedreven loyalty-ervaring neerzette.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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