{"id":2598,"date":"2026-06-18T07:49:00","date_gmt":"2026-06-18T07:49:00","guid":{"rendered":"https:\/\/apadmi.com\/work\/spenn-nordic-loyalty-app-apadmi\/"},"modified":"2026-07-21T15:06:45","modified_gmt":"2026-07-21T15:06:45","slug":"spenn","status":"publish","type":"work","link":"https:\/\/www.apadmi.com\/nl\/werk\/spenn\/","title":{"rendered":"Spenn"},"content":{"rendered":"<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"flex flex-col items-center-safe gap-18 md:gap-8 block-inset-x pt-64 pb-64\">\n\t<h1\t\tclass=\"uppercase text-36 md:text-64 leading-none font-black text-balance max-w-3xl text-center\"\n\t>\n\t\tSpenn\t<\/h1>\n\n\t\n\t\t\t<p class=\"text-black text-balance text-16 md:text-20 md:mt-16 max-w-3xl leading-tight md:leading-none text-center\">\n\t\t\tE\u00e9n mobiel platform voor een gloednieuwe cross-brand loyalty currency, met 7 miljoen klanten gemigreerd naar \u00e9\u00e9n platform\t\t<\/p>\n\t<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/spenn-phone-app-mockup-backpack-travel.webp\"\n\talt=\"A phone displaying the Spenn app peeks out of an orange bag.\"\n\tclass=\"object-cover rounded-16 bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #A45F4D;\"\n\/>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:gap-y-16 max-w-xl box-content mid:mx-auto pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill\"\n\t\t>\n\t\t\t<span class=\"sr-only\">Een nieuwe Loyalty Currency voor de Nordics<\/span>\n\t<span aria-hidden=\"true\">Een \u00adn\u00adi\u00ade\u00adu\u00adw\u00ade \u00adL\u00ado\u00ady\u00ada\u00adl\u00adt\u00ady \u00adC\u00adu\u00adr\u00adr\u00ade\u00adn\u00adc\u00ady voor de \u00adN\u00ado\u00adr\u00add\u00adi\u00adc\u00ads<\/span>\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill font-bold text-16 leading-minimal sm:text-20 not-first:mt-24 mid:not-first:mt-32\">\n\t\t\tNorwegian Airlines en Strawberry Hotels zijn twee van de grootste reismerken in de Nordics. Norwegian vervoert jaarlijks ruim 20 miljoen passagiers, Strawberry verwelkomt meer dan 9 miljoen gasten per jaar.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill mt-44 mid:mt-24\">\n\t\t\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tDe twee merken sloegen de handen ineen voor een nieuwe loyalty currency die meer waarde moest opleveren voor beide bedrijven \u00e9n hun klanten, inmiddels omgedoopt tot Spenn. Reitan Retail sloot zich later aan als mede-eigenaar en bracht nog eens 2 miljoen klanten mee het ecosysteem in.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWat Apadmi ontwikkelde als de voordeur van Spenn voor de klant, staat nu in het hart van \u00e9\u00e9n van de meest ambitieuze loyalty-ecosystemen van de Nordics.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-16 mid:grid mid:grid-cols-2 items-center mid:items-start mid:gap-28 pt-64 pb-64\">\n\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/spenn-app-brown-chair.webp\"\n\talt=\"A mobile phones rests on a brown chair, displaying the Spenn app.\"\n\tclass=\"object-cover aspect-square rounded-28 mid:rounded-16 w-fill max-w-md mid:max-w-3xl mid:justify-self-end aspect-square bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #9F5D4E;\"\n\/>\n\t<div class=\"flex flex-col items-start max-w-md lg:max-w-lg\">\n\t\t\t\t\t<h2 class=\"text-20 mid:text-28 leading-snug font-black uppercase text-balance\">\n\t\t\t\t1 app. 7 miljoen leden.\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal mid:text-18 mt-16 mid:mt-24\">\n\t\t\t\t<strong>Het doel:<\/strong> versnipperde touchpoints en customer experiences samenbrengen in \u00e9\u00e9n soepele mobile experience. Norwegian en Strawberry vroegen Apadmi om Spenn tot leven te brengen voor de eindgebruiker, met een mobile app waarmee klanten hun loyalty currency sparen, beheren en uitgeven bij een breed netwerk van bekende merken en partners in de Nordics.<br><br><br>Apadmi verzorgde het <a href=\"https:\/\/www.apadmi.com\/nl\/solutions\/mobile-app-design-development\/\">ontwerp en ontwikkeling<\/a>, het testen en de oplevering van de app, met een soepele en toegankelijke experience als rode draad.<br><br><br>Het platform draait op Flutter, <a href=\"https:\/\/www.apadmi.com\/nl\/partners\/braze\">Braze<\/a> en Contentful. Gebruikers sparen punten met aankopen of boekingen bij de partners van Spenn, en geven ze uit aan toekomstige vluchten of hotelovernachtingen bij Norwegian en Strawberry, of aan experiences bij andere partners.\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x group\/bodyCopy flex flex-col mid:grid mid:grid-cols-2 mid:grid-rows-[auto_auto_auto_auto_1fr] mid:gap-x-96 pt-64 mid:pt-72 pb-64 mid:pb-72\">\n\t\n\t\t\t<h2\t\t\tclass=\"text-20 leading-tight sm:text-44 sm:leading-none uppercase text-balance font-black w-fill col-1 row-2\"\n\t\t>\n\t\t\t<span class=\"sr-only\">Een slimmer loyaltyplatform<\/span>\n\t<span aria-hidden=\"true\">Een \u00ads\u00adl\u00adi\u00adm\u00adm\u00ade\u00adr \u00adl\u00ado\u00ady\u00ada\u00adl\u00adt\u00ady\u00adp\u00adl\u00ada\u00adt\u00adf\u00ado\u00adr\u00adm<\/span>\t\t<\/h2>\n\t\n\t\t\t<p class=\"text-pretty w-fill text-16 leading-tight mid:text-18 mid:leading-normal max-w-lg col-1 row-3 not-first:mt-24 mid:not-first:mt-44\">\n\t\t\tSpenn ging op 19 november 2024 live en schoot direct naar de top van de regionale App Store-lijsten: de populairste app van de Nordics. <br><br>Met nieuwe partners als Reitan Retail groeit het ecosysteem, en daarmee het aantal plekken waar klanten hun punten kunnen uitgeven. De ambitie: d\u00e9 loyalty currency van de Nordics worden, en daarbuiten.\t\t<\/p>\n\t\n\t\n\t<div class=\"flex flex-col gap-y-24 w-fill col-2 row-start-2 row-end-span-4 max-mid:mt-32\">\n\t\t\n<h2\tdata-slug=\"xn-alles-in-n-j7aa\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tAlles in \u00e9\u00e9n<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tHet engineeringteam van Apadmi ontwikkelde een architectuur die meerdere <a href=\"https:\/\/www.apadmi.com\/nl\/solutions\/loyalty-programma\/\">loyaltyprogramma&#8217;s<\/a> tegelijk integreert, saldo&#8217;s realtime bijwerkt en de migratie van ruim 7 miljoen bestaande gebruikers aankon. In een paar eenvoudige stappen koppelen bestaande leden hun Norwegian- en Strawberry-account, en kunnen ze direct Spenn sparen en uitgeven.<\/p>\n\n<h2\tdata-slug=\"spenn-together\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tSpenn Together<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tMet familie-accounts sparen groepen tot zeven personen samen voor gedeelde experiences, zoals een vakantie. Nieuwe features om ook jongere spaarders het ecosysteem in te brengen, staan al op de planning.<\/p>\n\n<h2\tdata-slug=\"dynamisch-homescherm\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tDynamisch homescherm<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tHet dynamische homescherm stemt aanbiedingen af op persoonlijke voorkeuren en aankoopgeschiedenis, in plaats van elke gebruiker dezelfde generieke deals te tonen.<\/p>\n\n<h2\tdata-slug=\"meertalig\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tMeertalig<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tDe app is beschikbaar in vijf talen (Zweeds, Noors, Fins, Deens en Engels), voor klanten in de hele regio.<\/p>\n\n<h2\tdata-slug=\"opschalen-over-sectoren-heen\"\n\tclass=\"text-balance font-black uppercase text-18 leading-tight sm:text-28 text-start\"\n>\n\tOpschalen over sectoren heen<\/h2>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tWat begon als een loyalty currency van twee merken, is uitgegroeid tot iets aanzienlijk groters. Spenn Group is nu gezamenlijk eigendom van Norwegian Air, Strawberry Hotel Group en Reitan Retail: founding partners die samen goed zijn voor ruim $20 miljard aan omzet in de Nordics.<\/p>\n\n<p class=\"*:link:underline text-16 md:text-18 leading-minimal md:leading-[1.4] text-start\">\n\tDe merken van Reitan Retail, waaronder REMA 1000, Pressbyr\u00e5n, Narvesen, 7-Eleven, R-kioski en Uno-X Mobility, sluiten binnenkort aan op het Spenn-ecosysteem. Daarmee groeit Spenn van reizen en hospitality naar de dagelijkse boodschappen en tanken.<\/p>\n\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x mid:grid mid:grid-cols-3 md:grid-cols-4 mid:gap-48 pt-140 pb-120\">\n\t\t\t<div class=\"max-sm:mb-20 max-mid:mb-32 sm:col-1 sm:row-1 w-full sm:max-w-xs\">\n\t\t\t\t\t\t\t<h2\t\t\t\t\tclass=\"text-36 leading-none sm:text-44 sm:leading-none text-balance font-black uppercase\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"sr-only\">Resultaat<\/span>\n\t<span aria-hidden=\"true\">\u00adR\u00ade\u00ads\u00adu\u00adl\u00adt\u00ada\u00ada\u00adt<\/span>\t\t\t\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t<p class=\"text-16 leading-minimal sm:text-18 sm:leading-snug text-balanced mt-16\">\n\t\t\t\t\tVan versnipperde spaarpunten naar de populairste app van de Nordics.\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\n\t<ul class=\"mid:col-start-2 mid:col-end-span-2 md:col-end-span-3 mid:row-1 sm:grid sm:grid-cols-2 md:grid-cols-3 sm:gap-32 sm:auto-rows-fr max-sm:space-y-32 mid:ml-auto w-fill\">\n\t\t\n<li class=\"list-none rounded-28 p-32 border border-neutral-light w-fill aspect-4\/3 sm:aspect-square relative flex flex-col justify-end\">\n\t<svg aria-hidden=\"true\" class=\"size-56 absolute top-32 right-32 size-42 sm:size-56 text-accent\" xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'><path d='m12 11.8-1.633 1.261c-.093.071-.185.074-.276.008-.09-.065-.119-.15-.085-.254l.621-2.042-1.654-1.265a.216.216 0 0 1-.07-.259c.037-.102.107-.153.21-.153h2.045l.62-2.011c.034-.104.108-.156.222-.156s.188.052.221.156l.621 2.011h2.03c.103 0 .176.051.217.153.042.102.021.188-.062.259l-1.67 1.265.622 2.042c.033.104.005.189-.086.254-.09.066-.182.063-.276-.008L12 11.8Zm0 8.68-4.32 1.368a.823.823 0 0 1-.81-.12A.866.866 0 0 1 6.5 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p-32 border border-neutral-light w-fill aspect-4\/3 sm:aspect-square relative flex flex-col justify-end\">\n\t<svg aria-hidden=\"true\" class=\"size-56 absolute top-32 right-32 size-42 sm:size-56 text-accent\" xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'><path d='M8.313 20.751a9.631 9.631 0 0 1-3.025-2.04 9.632 9.632 0 0 1-2.039-3.023 9.217 9.217 0 0 1-.749-3.696c0-1.307.25-2.537.749-3.687a9.656 9.656 0 0 1 2.04-3.016 9.631 9.631 0 0 1 3.024-2.04 9.217 9.217 0 0 1 3.695-.749c1.307 0 2.537.25 3.687.749 1.15.5 2.156 1.18 3.017 2.04.86.86 1.54 1.865 2.039 3.016.5 1.15.749 2.38.749 3.687 0 1.308-.25 2.54-.749 3.695a9.632 9.632 0 0 1-2.04 3.025 9.657 9.657 0 0 1-3.016 2.039c-1.15.5-2.38.749-3.687.749-1.308 0-2.54-.25-3.695-.749ZM12 19.979c.51-.677.94-1.36 1.289-2.048.348-.689.632-1.441.851-2.258H9.86c.232.842.519 1.608.861 2.296.342.689.769 1.359 1.279 2.01Zm-1.937-.275a10.85 10.85 0 0 1-1.032-1.876 12.27 12.27 0 0 1-.712-2.155H4.927a7.84 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fill='currentColor'\/><\/svg>\n\t<p class=\"text-64 leading-none font-black text-balance uppercase line-clamp-2\">\n\t\t5\t<\/p>\n\n\t\t\t<p class=\"text-16 leading-snug sm:text-18 max-sm:mt-12 text-pretty line-clamp-3\">\n\t\t\ttalen ondersteund in de hele regio\t\t<\/p>\n\t<\/li>\n\n<li class=\"list-none rounded-28 p-32 border border-neutral-light w-fill aspect-4\/3 sm:aspect-square relative flex flex-col justify-end\">\n\t<svg aria-hidden=\"true\" class=\"size-56 absolute top-32 right-32 size-42 sm:size-56 text-accent\" xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewBox='0 0 24 24' fill='none'><path d='M1.365 17.788a.838.838 0 0 1-.616-.248.838.838 0 0 1-.249-.617v-.354c0-.665.347-1.212 1.042-1.64.695-.427 1.601-.64 2.718-.64.184 0 .37.005.557.017.187.011.376.034.566.067a3.733 3.733 0 0 0-.575 2.002v1.413H1.366Zm6.043 0a.878.878 0 0 1-.65-.26.876.876 0 0 1-.258-.644v-.47c0-.469.131-.897.394-1.284.263-.388.642-.726 1.137-1.015.495-.288 1.08-.505 1.754-.649a10.568 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mid:grid-cols-2 items-center mid:items-start mid:gap-28 pt-64 pb-64\">\n\t<img\n\tsrc=\"https:\/\/www.apadmi.com\/uploads\/2026\/07\/phone-app-mockup-spenn-partners.webp\"\n\talt=\"A phone rests on an orange chair, displaying the Spenn app.\"\n\tclass=\"object-cover aspect-square rounded-28 mid:rounded-16 w-fill max-w-md mid:max-w-3xl mid:justify-self-end aspect-square bg-(--img-avg-color)\"\n\t\t\tdata-brightness=\"light\"\n\t\tstyle=\" --img-avg-color: #CE8B61;\"\n\/>\n\t<div class=\"flex flex-col items-start max-w-md lg:max-w-lg\">\n\t\t\t\t\t<h2 class=\"text-20 mid:text-28 leading-snug font-black uppercase text-balance\">\n\t\t\t\tEen samenwerking die resultaat oplevert\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal mid:text-18 mt-16 mid:mt-24\">\n\t\t\t\t<strong>&#8220;Door de hechte samenwerking met Apadmi konden we onze propositie realiseren en onze gebruikers een best-in-class mobile experience bieden. &#8220;De samenwerking is een groot succes gebleken.&#8221;<\/strong><br><br><em>Andreas Andersson, Digitale productmanager, Spenn<\/em>\t\t\t<\/p>\n\t\t\n\t\t\t<\/div>\n<\/div>\t<\/div>\n<\/div>\n\n<div\n\tclass=\"overflow-x-clip text-on-background flow-root bg-orange-300\"\n\t\t\tdata-theme=\"orange-light\"\n\t\t>\n\t<div class=\"wrap:grid wrap:grid-cols-[1fr_minmax(0,90rem)_1fr] *:col-2\">\n\t\t<div class=\"block-inset-x flex flex-col gap-32 md:grid md:grid-cols-6 items-start md:items-center pt-64 sm:pt-120 pb-64 sm:pb-120\">\n\t<div class=\"row-1 col-start-1 col-end-span-3\">\n\t\t\t\t\t<h2 class=\"text-36 leading-none md:text-44 font-black uppercase text-balance\">\n\t\t\t\tLees meer succesverhalen\t\t\t<\/h2>\n\t\t\n\t\t\t\t\t<p class=\"text-16 leading-minimal md:text-24 mt-12\">\n\t\t\t\tVan retail en zorg tot FMCG en media: we helpen ambitieuze organisaties complexe uitdagingen op te lossen met uitzonderlijke digitale producten.\t\t\t<\/p>\n\t\t\t<\/div>\n\n\t<a\thref=\"\/nl\/work\"class=\"focus:outline-hidden 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