When is a Phone not a Phone? | Apadmi
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When is a Phone not a Phone?

Jun 29, 2017 - Blog

telephone Noun: a system for transmitting voices over a distance using wire or radio, by converting acoustic vibrations to electrical signals.

Seventeen years ago, in a time before Apadmi, our company founders worked on apps for the very first phone to be called a smartphone – the Ericsson R380. Here’s a reminder of what the future looked like in 2000:

This was a big deal. You could use the device to make telephone calls and use a calendar.

As of today, in a list of things our Chief Strategy Officer, Marcus Hadfield, uses his iPhone for (according to battery usage in Settings>Battery), making a telephone call is 10th on the list.

This was unthinkable in 2000, and probably still unthinkable in 2007 when the iPhone was launched – exactly ten years ago today.

It’s fair to say that the iPhone, it’s usability and it’s apps changed everything forever.

Here’s our Enterprise CEO, Matt Hunt, talking about it on BBC Breakfast this morning:

We’d argue that the next ten years will be even more transformative.

And that there might come a time when we stop calling it a phone.