Streamlining the car accident claims process without compromising on detail

My Claims App

Allowing Aviva insurance customers to log a variety of car accident details instantly, reducing lengthy processes as well as anxiety during stressful circumstances

car insurance claims per year

The brief

The world’s 5th largest insurance ground, Aviva Insurance UK handle thousands of insurance cases every year – they wanted to simplify things.

In 2010 they asked us what the best mobile solution would be to help customers who’d just been in a car accident, and needed to quickly and easily the claims data usually needed at the scene.

What we did

Working with their design agency, we created the Aviva MyClaims app.

It allowed customers to log a variety of accident information – and from any location with the stress of being in an unknown location removed, thanks to the GPS tracking feature.

Users could collect information about other parties and upload it straight to the app, add photographic evidence, audio statements and video from the site of their accident, and use a simple graphic to tap and select the area of their car which had been damaged.

For peace of mind, they could also call an Aviva staff member, the emergency services or friends and family for help with just a few taps.

And because safety and security was critical, everything was sent across the the Aviva team via a secure, encrypted server.

The results

The app was taken over by Aviva who have maintained and updated the app in-house ever since.

Not only did the it expand Aviva’s offering to mobile users, but at a time when people were already shaken and upset following a car accident, the app streamlined the entire process into one intuitive platform – less worry, fewer web forms to fill out, a better customer experience.