Where it began
The co-founders of Bidooh, Abdul Alim and Shahzad Mughal, approached Apadmi in 2015. For the first couple of years, the Ventures team helped to mentor the entrepreneurs and shape their ideas into something that would provide a true challenge to the advertising market.
However, a clever pivot in the company offering opened the door for a substantial Ventures investment. In 2017, we took a stronger role within the company, and came on-board at the same time as Michael Edelson — an angel investor, venture capitalist and a non-executive director of Manchester United FC.
What we did
Abdul and Shahzad started with a concept – they wanted to create a worldwide digital advertising solution that would bring billboards into a new era.
They describe Bidooh as a “transparent, self-service, real-time digital advertising platform”, and it allows companies of any size and budget to market their products and services.
However, the unique proposition is that it uses artificial intelligence and facial recognition technology to tailor the advertising displayed directly to the viewer. These valuable insights into target audiences can then be viewed by the companies via the platform.
We architected, built, designed and tested their technology stack from the ground up with enormous scalability in mind, creating the intelligent ad-platform you can see around the UK now, with ease-of-use at the forefront of its design. Aside from our technical expertise and resource, we’ve provided senior support for Bidooh, including interim CEO responsibility.
Where are they now?
After securing £1.5 million of funding and with a number of high-profile investors secured, Bidooh has started work on its plans to scale up.
Currently at market and live and revenue-generating in several locations across the UK, they have rapid growth plans for 2018.
We’ve also just signed an overseas deal to market the Bidooh way of advertising across part of Europe and Korea.
You can find out more about Bidooh over on their website.