Tablet App Designer


Financial Reporting App


An iOS tablet app to support performance management and KPI reporting.

Apadmi have partnered with agency, TBWA to develop an Enterprise financial reporting app for AstraZeneca to consolidate and report on real-time sales data across all product ranges company wide.


A highly visual and intuitive UI

A solution to measure and report on performance of sales staff

Indicates monthly budgets and tracks targets

Consolidating performance across the sales team globally


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AstraZeneca is a British-Swedish multinational pharmaceutical and biologics company headquartered in London and is recognised as the 7th largest globally based on 2012 prescription drug sales. As a constituent of the FTSE 100 Index, AstraZeneca has a portfolio of products for major disease with over 50,000 employees worldwide.
The Enterprise app reports on the sale of pharmaceuticals across AstraZeneca, consolidating these into graphical formats and KPI metrics in near real time.


Market capitalisation
At any one time, key stakeholders can view and forecast performance; pharmaceutical sales are viewable daily and monthly with corresponding budgets and targets. A powerful and effective internal tool which improves mobility and transparency of data.

“Selling is a numbers game and all sales organisations keep track of certain sets of numbers. The way in which we are doing this is evolving as digital platforms come to the fore”


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