To digitise Lexus’ global showroom sales and replace paper brochures.
The vision was to enhance the purchasing journey for Lexus customers, immersing prospective buyers in an interactive, digital environment for the launch of the new Lexus IS model.
Our challenge was to create a mobile tool that would be used by the Lexus sales team, helping them highlight key attributes of the new car and display complex technological innovations in a simple way.
It had to be interactive – the sales team wanted to change specifications in front of the customer based on their feedback. And Lexus being Lexus, it had to offer a premium user experience.
What we did
In partnership with digital agency Amaze, we built the Lexus IS Series App app, which brought the key features of the model to life in a revolutionary way.
The experience was built around an interactive 360-degree view of the user’s chosen car model, allowing them to rotate the car in any direction, change its colour and wheels or add in optional extras for the interior or exterior. This made for a much richer sales conversation.
It would be used in 35 different countries, meaning a multitude of environments needed to be catered for, including operating without an internet connection. The app downloaded and stored data locally, and we balanced the need for high-quality visual and audio files with application performance and UX.
Lastly, it was a sales tool, so pricing and other information was continually changing. We integrated with Lexus’ CMS servers for real-time data feeds.
The Lexus IS Series app was successfully launched in 35 countries and configured for 27 languages.
The solution was so successful that we were commissioned to develop a secondary app for to showcase further interactive videos of the IS model.