Selfie Guide

Selfie Guide App


A simple, yet intuitive mobile app that guides users to the best location at global landmarks to take the perfect selfie

Professional photographer, Sharon Latham, has travelled the globe taking official photos of Manchester City Football Club, music artists including The Stone Roses, Bruce Springsteen, Coldplay, Muse and Bon Jovi, and seen her media published on the BBC, ITV and Sky.

During her travels, she noticed one thing more than any: too many people can’t take a good selfie.

Whilst many people had the same idea, there were very few who took the best shot possible.

With strange angles and bad lighting littered across the internet, Sharon had the idea of creating an app that would help people to take that perfect, Instagram-ready image.

In 2017, she approached the Apadmi team with this idea, the drive to make it happen, and backing from England international footballer, Joe Hart, with whom she met during her time at Manchester City Football Club.
Apadmi delivered every element of the app including initial idea conceptualisation, design, development, testing, branding and logo creation, app store submission and optimisation.

We started with several workshops to discuss a variety of concepts and define what the solution should be, and do. Getting developers, designers and the founder into one room allowed them to bounce around ideas of what was, and wasn’t, possible.

Sharon then travelled across the globe covering 22 locations in 6 months; on her return, she fed all the data she had collected back to the Apadmi team, who analysed it before feeding it into the design.

So now, when a user downloads Selfie Guide, they can select their location, receive directions on how to reach the perfect selfie spot, choose which overlays and filters to use, before sharing on their favourite social media channels.

The app does the hard work to enable the user to do what they expect: point, shoot, and create the perfect selfie.


global locations
The Selfie Guide app launched in September 2017, and is already accruing top reviews on both iOS and Android platforms.

Sharon also has an ongoing support contract in place with Apadmi, ensuring that her app is maintained, updated and future-proofed against further operating system releases.

See Sharon's full review of Apadmi's services on Clutch, an independent B2B research company, here.

“Thanks to Apadmi's involvement, the app is successfully on the market. They’re a committed and cost-effective team that were helpful during every stage of the project, giving helpful advice and ideas. They believe in the product and feel like a part of the team rather than an outsourced vendor”

Sharon Latham

Owner, Selfie Guide

  • Share this case study:

Hero App Image of a phone
Travel Counsellors

my TC app

Read more
aeroplane skyscanner app

Travel Booking app

Read more