Visit Britain

Best of Britain Olympics 2012 App

Visit Britain

A highly visual and informative app to support the 2012 Olympic games, along with the development and hosting of the CMS server

Apadmi worked with Samsung, Visit Britain and the National Tourism Agency to develop and launch their official Olympics 2012 tourist guide on mobile devices, tablets and Samsung TV’s.
Visit Britain
An app to provide visitors with a wide scope of social, cultural, fun and enriching experiences during their stay in the UK during the 2012 Olympics. The app focused on making fresh content supplied by Visit Britain accessible to users of the Samsung Galaxy smartphone and Galaxy Tab ranges. The app presents users with a tool for planning their trip with instant access to the best things to do, combined with functionality that is simple, interactive and enriched with best of British culture.


Browse top attractions such as events, festivals, hotels, sights and restaurants. Using the 'Near Me' feature, users are presented with top attractions near to their current location and with Facebook integration, users can source additional details on featured attractions.

“Apadmi has done a fantastic job in creating an engaging solution that will both inspire future visitors and provide practical advice to those who are already here. Apadmi is creative, responsive and extremely knowledgeable; their enthusiasm and commitment to developing the app is clearly evident in the end result”

Chris Foy

Head of 2012 Olympic Games Unit

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